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Published: May 20, 2010 at 10:59 AM GMT
Last Updated: July 19, 2010 at 10:59 AM GMT
Leave it to CBS to make the biggest news of Upfront week. That would be its double-barreled decision, announced yesterday, to next season slide its long-running Thursday staple Survivor to Wednesday and, even more shocking, relocate its hottest show, The Big Bang Theory, from Monday to Thursday to lead off that night. Nobody saw those moves coming. In fact, nobody even guessed they would happen. Earlier in the day, Turner Broadcasting wowed the audience of advertiser and agency executives at Hammerstein Ballroom with an impressive production that every year feels more at home amid the broadcast networks' Upfront events. Read more on both events.
Click to view CBS' Fall Schedule.
Exclusive Jack Myers Media Business Report Upfront Coverage by Ed Martin and Simon Applebaum is published exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended members-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are⦠and are not.
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