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Published: May 19, 2010 at 10:48 AM GMT
Last Updated: July 19, 2010 at 10:48 AM GMT
For the second year in a row I watched streaming coverage of ABC's Upfront presentation in the comfort of my home office via ABC MediaNet, and once again I don't feel that I missed much by not being at Lincoln Center's Avery Fisher Hall in person. It saddens me that the company doesn't do more on one of its most important days of the year to support the work of Steve McPherson, President, ABC Entertainment Group, and his programming team.
ABC continued to take a low-key approach to its Upfront event, even as the other broadcast networks this year are stepping up their game and doing everything they can to get their messages out and champion their new and returning shows.
Click for ABC's Fall Schedule.
Exclusive Jack Myers Media Business Report Upfront Coverage by Ed Martin and Simon Applebaum is published exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended members-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are⦠and are not.
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