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As Market Recovers, Media and Advertising Companies Confront Organizational Restructuring
Published: May 17, 2010 at 10:57 AM GMT
Last Updated: July 19, 2010 at 10:57 AM GMT
Organizational Restructuring is one of the Top Ten Issues Confronting Media, Agencies and Advertisers identified by Jack Myers Media Business Report as part of our ongoing research among industry executives. Few medium to large-sized companies are immune from the technology-led convergence of marketing services. Some of the looming restructuring issues are obvious, such as the overlap of media buying responsibilities at traditional and digital media agencies being created by traditional television content extensions across multiple digital screens. Others are less apparent and more complex. This week's Members-Only Media Business Report focuses on two of the issues confronting media and advertising-dependent companies: Organizational Restructuring and Globalization. Jack Myers Members can access an overview of four other Issues at Jack Myers Media Business Report.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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