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Home > JackMyersThinkTank > Where Are Your Manners? Is Social Media Killing Simple Etiquette? By Jack Myers

Where Are Your Manners? Is Social Media Killing Simple Etiquette? By Jack Myers

April 12, 2010

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Published: April 12, 2010 at 10:58 AM GMT
Last Updated: July 19, 2010 at 10:58 AM GMT

The media, advertising and marketing community is being plagued by a lack of simple etiquette. Are your e-mails being ignored and phone calls not returned? Are you inviting clients to your events, parties and presentations and not receiving the common courtesy of a response… not even a simple "no thank you?"

More than 80% of personal invitations and personal e-mail requests receive no response at all. They are simply ignored. Follow-up phone calls more often than not are going into voice mail and are never returned. Never in the history of business have executives been so inundated by phone calls, e-mails, Facebook and LinkedIn outreach, eVite invitations and requests for meetings. Never before have executives been so desensitized to the responsibility or obligation that comes with being part of a community. Never before have assistants been so empowered to filter messages without either adequate knowledge to sort the important from the irrelevant, or the basic training to respond with common courtesy. Consumer research response rates, which once required a minimum 50% response, are now considered successful if the response rate exceeds two percent (following more traditional direct marketing response rates). Business-to-business research, which in the past would generate a response rate averaging 30% to 40%, now rarely results in a legitimate response rate of more than 10%.

In today's report to corporate subscribers, I share Ten Rules for Improved Response to E-Mails and Invitations -- ideas to improve the effectiveness of your communications and generate increased response to your e-mails and invitations.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here. 

Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/90600969.html

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Jeff Einstein - April 12, 2010
Good job, Jack. What you wrote illustrates the epitome of entitlement thinking; it's what happens when we adopt all the tools but reject the accountabilities and obligations that ride shotgun with them. For all the lip service we pay to relationship marketing, institutions of all sorts are all but hermetically sealed off (just try finding someone to talk to at a large social network). We've betrayed our own charter as communicators and deployed our communications technologies to effectively shut down communications. Shame on us.
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About Jack Myers

Jack Myers is a media economist and chairman of Media Advisory Group, which advises and invests in early stage companies that advance and support the media and advertising business. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

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Upcoming Speaking Engagements

Client Media Forum  -  February 13, 2012
New York City
Speaker
Social TV Media Summit  -  April 3, 2012
San Francisco
Keynote Speaker and Sponsor
Canadian Media Directors Council  -  April 24, 2012
Canada
Keynote Speaker
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