Advertisers Name Top Performing Emerging Sites and Online Ad Networks

March 29, 2010

Published: March 29, 2010 at 10:58 AM GMT
Last Updated: July 19, 2010 at 10:58 AM GMT

Collective, Undertone Networks and ValueClick Media offer advertisers the greatest value for the investment among 40 emerging online websites and ad networks, according to the newly released 8^th Annual Myers Survey of Advertising Executives on Online Sites and Sales Organization Attributes. The report is one of three reports issued and available exclusively to corporate underwriters of Jack Myers Media Business Report (MyersReport.com). In addition to emerging online sites and sales organizations, reports are available on the online organizations of 41 traditional media companies and 11 online originated websites (including AOL, MSN and Yahoo!). Expanded details on emerging sites are reported in the Subscriber Report e-mail being delivered to Media Business Report corporate underwriters. If you believe you are a corporate underwriter and should be receiving the Subscriber Report, please contact maryann@jackmyers.com.

The almost 200 agency and advertiser respondents to the Myers Survey name Hulu and BabyCenter.com as leaders for providing Valuable Content. If you are receiving the full Subscriber Report, the top 10 sites delivering the most Valuable Content are identified below. The most Valuable Targeted Audiences among the 40 emerging sites and sales organizations are offered by Facebook and LinkedIn, while Facebook and YouTube are most effective for delivering mass reach. The combination of both mass and targeted audiences makes Facebook compelling for advertisers as it extends its ad offerings. Hulu and Break Media are the leaders for offering innovative opportunities to advertisers while blip.tv, Hulu, Federated Media and Babelgum are considered the most exceptional early stage companies. Collective, Undertone Networks, Hulu and Burst Media are recognized as the highest quality sales organizations among the 40 emerging sites.

Sites and sales organizations included in the survey were: Associated Content, AutoTrader.com, BabyCenter, Babelgum, blip.tv, BlogHer, Break Media, Broadband Enterprises, Burst Media, Collective, ContextWeb, CPX Interactive, Demand Media, Facebook, Federated Media, Glam Media, Heavy.com, Huffington Post, Hulu, IGA Worldwide, IGN Entertainment, LinkedIn, Metacafe, MyYearbook.com, Next New Networks, The Rubicon Project, ScanScout, Terra Networks USA, TitleTV, Twitter, Travel Ad Network, Tremor Media, Undertone Networks, ValueClick Media, Vevo, Vibrant Media, Worldwide Biggies, YouTube, and YuMe.

Use of the above data for promotional/marketing purposes is restricted exclusively to subscribers to Jack Myers Media Business Report. For Subscription information on Jack Myers Media Business Report visit www.myersreport.com or e-mail Jack Myers at jm@jackmyers.com

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.

Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/89383772.html

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