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Published: March 15, 2010 at 08:45 PM GMT
Last Updated: July 19, 2010 at 08:45 PM GMT
For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise. Among the online advertising sales organizations of 41 traditional media companies, the five most innovative are owned by the big TV network companies. And among 40 Early Stage Sites and Sales Organizations evaluated in the Myers survey, Hulu –- owned by NBCU, News Corp. and Disney/ABC – is rated most innovative. Hulu is also rated first, in a tie with blip.tv, for "Exceptional Early Stage Company," followed closely by Federated Media, Babelgum and BlogHer, which is partially owned by NBCU's iVillage.
Today, Jack Myers Media Business Report is releasing to subscribers the detailed results from our annual Survey of Advertising Executives on Online Sales Organization Attributes. Subscribers may request the full reports at www.MyersReports.com or by e-mailing requests to firstname.lastname@example.org. Three separate reports focus on the perceived attributes of 41 Traditional Media Sales Organizations, 40 Early Stage Sites and Sales Organizations and 11 Online Originated Sites and Sales Organizations. Respondents from online advertisers and agencies identified the primary attributes of the sales organizations from among six key contributors to the media buying decision-making process. Attributes include:
Among emerging sites and sales organizations, respondents were also asked to identify the exceptional early stage companies.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at email@example.com. For subscription information click here.
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It is generally acknowledged that “engagement” is a good thing. It is better, at every level if your message (whatever form that takes) is not only “seen” (whatever that means) by a large number of people, but that a good number of those people choose to do something that approximates to actually reading it, hearing it or viewing it and furthermore that they indicate that they have done so in some way or other. The problem with the notion of engagement is that there are almost as many definitions as there are conferences on the subject.Read More