|HOME||MEDIABIZBLOGGERS.com||WOMEN in MEDIA||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Published: March 15, 2010 at 11:38 AM GMT
Last Updated: July 19, 2010 at 11:38 AM GMT
For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise. Among the online advertising sales organizations of 41 traditional media companies, the five most innovative are owned by the big TV network companies. And among 40 Early Stage Sites and Sales Organizations evaluated in the Myers survey, Hulu –- owned by NBCU, News Corp. and Disney/ABC – is rated most innovative. Hulu is also rated first, in a tie with blip.tv, for "Exceptional Early Stage Company," followed closely by Federated Media, Babelgum and BlogHer, which is partially owned by NBCU's iVillage.
Today, Jack Myers Media Business Report is releasing to subscribers the detailed results from our annual Survey of Advertising Executives on Online Sales Organization Attributes. Subscribers may request the full reports at www.MyersReports.com or by e-mailing requests to email@example.com. Three separate reports focus on the perceived attributes of 41 Traditional Media Sales Organizations, 40 Early Stage Sites and Sales Organizations and 11 Online Originated Sites and Sales Organizations. Respondents from online advertisers and agencies identified the primary attributes of the sales organizations from among six key contributors to the media buying decision-making process. Attributes include:
Among emerging sites and sales organizations, respondents were also asked to identify the exceptional early stage companies.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at firstname.lastname@example.org. For subscription information click here.
Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.Read More
Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.Read More