Free ContentFor Members Only
Home > JackMyersThinkTank > CBS Interactive, CNN, ESPN Lead Traditional Media Companies in Online Sales Organization Performance

CBS Interactive, CNN, ESPN Lead Traditional Media Companies in Online Sales Organization Performance

March 1, 2010

Published: March 1, 2010 at 04:17 PM GMT
Last Updated: July 19, 2010 at 04:17 PM GMT

Among 41 traditional media companies that have a significant online ad sales presence, CBS' Interactive unit has established a dominant leadership position, followed closely by CNN.com and ESPN Customer Marketing and Sales. In the Annual Myers Survey of Advertiser and Agency Executives on Online Sales Organization Attributes, CBS ranked first in five of six attributes measured and second in the final attribute.

Also performing positively in the full Myers Report, which is being issued this week to subscribers, were The Weather Channel Interactive, NBC Universal Digital Media, ABC Digital and New Media, The Wall Street Journal Digital Network, New York Times Digital, Washington Post Digital, Meredith Interactive Media, Turner Sports and Entertainment Digital, and SI.com.

In this week's report available to subscribers, I share details of the recent study, focusing on the online and digital revenue organizations of 41 traditional media companies. In future weeks, additional details will be provided on 11 Online Originated Websites and 40 Emerging Online Sites and Organizations.

Fox News, Forbes.com, Martha Stewart Living Omnimedia, Conde Nast Digital and Discovery Digital Sales also were highly rated in selected categories. The attributes evaluated in the Myers Survey are:

  • Quality Sales Organization
  • Value for the Investment
  • Valuable Content
  • Valuable Targeted Audience
  • Mass Audience Reach
  • Innovation

Following in this report is a summary ranking of the 41 Online Traditional Media Sales Organizations based on the total quantity of attributes identified by all respondents for each organization for all six attributes evaluated. The full report is being sent via e-mail to subscribers in PDF format later this week. Please look for it.

Jack Myers Media Business Report has been providing exclusive insights on media sales performance since 1984 and has been reporting on online sales since 2004.

Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.

Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/85664857.html

add this social bookmark link

Post a Comment

Commentary Archives

September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014

See all Archived Material


Access Confidential’s New Business Know-How
Whether you’re pitching new business or retaining current business, Lisa Colantuono’s tips below offer an easy-to-follow guide applicable for both agencies and media companies alike.

An Inside Tip for Higher Organic Reach on Facebook
If a company posts on Facebook without paid media, does anyone ever see it? More and more, we are finding that less and less people do. While this fact remains true, our analysts have discovered an upside to increasing organic reach. Unfortunately, you still need to buy Facebook media but it appears that Facebook is following Larry Page’s mantra of “Always deliver more than expected.”

Connecting with Mom: How YouTube Helps in Moments of Need
“YouTube reaches not only more 18-34 and but also 25-44 year-old females than any cable network in the U.S. on both desktop and mobile” according to an analysis Google had commissioned from Nielsen in February 2015. This finding added to our ongoing hunch that YouTube has become a destination for females out beyond just Millennials. As such, we had thought, “YouTube is becoming a core part of many moms’ daily routines and is positively impacting their lives.” So we decided to dig a little deeper and set out on a year-long research program to understand the role YouTube plays in the ever-evolving life of the modern mom. In this post, I will try to give you the topline.

Not Your Father’s Tune-In -- Part 4
This continues our multi-part series about the new tune-in advertising, whose rating effects are now generally being measured to varying degrees by all players, using Nielsen itself in some cases, and especially using set top box data where the statistical significance of the findings leads to greater confidence in acting on the results.

2015 –The Last Big Year for Fossil Fuel Use!
2015 will turn out to be the peak year of fossil fuel use. By 2020 it will be clear that the decline in consumption of fossil fuels began this year. It therefore will be the first year of flat to down fossil fuel emissions. This is a very significant event: The beginning of the end of the fossil fuel energy era.

You Can Skip This Ad in 5, 4, 3 …
How pathetic that we create a product we know to be so loathsome that if people could avoid it, they would. But, if we can just hold them hostage for the minimum amount of time for which a client can be convinced to pay, we consider our jobs done, and sadly, done well. And, while we spend our days convincing clients to spend money on a product no one much wants, we spend our nights avoiding that very same product.

Katy Loria of Screenvision on Changing Careers, Working Moms and More
Katy Loria, Executive Vice President, Chief Revenue Officer at Screenvision, made a huge career transition from television and digital at Viacom in Chicago to cinema advertising at Screenvision in New York. She says that “after so many years at Viacom, which was a wonderful place to work, I wanted a change of pace. I went from big company to small company, from public company to private company and from consumer facing brand to non-consumer facing. For me it was a new and different challenge.”

The Beverly Billionaires, Or How to Make Podcasts Profitable
Take a good look at the photo above. Through the 1970's those four faces drove about a billion dollars to CBS and producer Mark Goodson. They were the original stars of “The Match Game.” From 1973-1982 they dominated daytime TV ratings and profits. Same scenery year to year. Incredibly small prizes. Absolutely no challenging Q&As.

Will the “Cable” Bundle Die? Or Has It Just Splintered?
Well, sure. It’ll die. And be reborn. Just not quite like you might imagine. So we’ve got Dr. John Malone’s promised 500 channels and we only watch 17 or so regularly. We watch another dozen or so when something -- often social-network activity -- drives us to do so. “Everyone” (whoever that is) complains about paying for all those channels everyone doesn’t watch.

Is TV's Big Food Gravy Train Being Derailed?
Big Food has a bellyache, and it's giving Madison Avenue a migraine. The problem for the nation's packaged-food giants is that consumer tastes are changing faster than they seem to be capable of keeping up with.

Has the 2015-16 Television Season Begun? You Could Fool Me.
The opening weeks of the 2015-16 television season are turning out to be a strange time for everyone. Not a single new show has generated any palpable excitement, including those that are early “successes,” including NBC’s “Blindspot” (pictured above), Fox’s “Rosewood,” CBS’ “Limitless” (pictured below) and ABC’s “Quantico.” Meanwhile, the traditional impact of opening night/next day ratings reports finally has been neutralized, allowing under-performing programs (of which there are many) to linger longer than ever before and slowly get their numbers up via DVR and VOD.

Navigating the eSports Sponsorship Market
The eSports phenomenon has taken flight -- and its sponsorship marketplace is beginning to take shape.

Public Broadcasting Podcasts: Stories Worth Selling
The voracious consumer appetite for podcasts is paying off for the usually outstretched hand of public broadcasting. Even the “seen everything” agency types at last week’s Advertising Week conferred star status on the three panelists set to reveal the secret sauce that makes their public broadcasting podcasts so popular and so compelling for exposure-hungry brands.

What are Data Companies Contributing to the TV Market? -- Part 4
This is the fourth installment in our series “What are Data Companies Contributing to the TV Market?” about the various data solutions for television measurement being offered by data companies in the industry. In the column that follows we will delve into the attributes of the data and its use in television.

Outbrain Recommends Newspaper
One of the things that Bill Maher has said he values most from newspapers is the content he didn’t know he would find when he moved through their pages.

Click Here for Membership Information