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Agency and Advertiser Execs Rank Aol #1 Quality Online Sales Organization and Name Google, Yahoo! and Federated Media IAB Sales Excellence Award Winners
Published: February 22, 2010 at 11:15 AM GMT
Last Updated: July 19, 2010 at 11:15 AM GMT
Google, Yahoo! and Federated Media were named winners of the Interactive Advertising Bureau Annual Sales Excellence Awards at the annual IAB Conference being held this week in Carlsbad, CA. Google received the IAB Award for Long Term Sales Organization Achievement; Yahoo! received the award for Most Innovative Sales Organization; and Federated Media won for Best Newcomer. The Sales Representative of the Year Award was won by Kevin Sullivan of Burst Media with runners-up David Antonelli of MTV Networks, Mike Chu of ValueClick Media, Ryan Mayward of NBC Universal and Ali Van Putten of Aol. The awards are based on the results of the annual Jack Myers Media Business Report Survey of Advertising Executives on Online Sales Organization Attributes. The Myers survey is underwritten by 60 agencies, media companies, research and financial firms that subscribe to the Jack Myers Media Business Report. IAB award winners must be IAB members and cannot win in repeat years.
More details from the annual Myers Survey are reported in this week's subscriber-only report, including Aol's return to industry sales dominance after years as an "also ran," Yahoo's dominating success in several categories, and outstanding performance by Google and CBS Interactive. Details from the full Myers Report on Online Sales Organization Attributes will be provided to subscribers in the next several weeks and the full report will be published in early March.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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