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ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform
Published: January 18, 2010 at 11:14 AM GMT
Last Updated: July 19, 2010 at 11:14 AM GMT
Not surprisingly, ESPN, The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online, mobile and multi-platform advertiser opportunities, according to a poll of 140 advertiser and media agency executives conducted by Jack Myers Media Business Report. Among 56 general entertainment networks, MTV, Comedy Central, NBC-TV, Bravo, E!, VH1, Discovery Channel and ABC-TV were identified as leaders in providing advertiser-friendly multi-platform opportunities. (See details at http://www.jackmyers.com/commentary/research-reports/69981172.html).
The full Myers survey includes details on the performance of 20 news, sports and information networks on nine attributes:
- Value for the Investment
- Quality Sales Organization
- High Quality Content
- Effective and Relevant Sales Presentations
- Innovative and Non-Traditional Sales Efforts
- Relevant Research Insights
- Online, Mobile, Multi-Platform Opportunities
- Good Administrative Support Services
- Expensive Media Costs
- Efficient Media Costs
Details from the full report will be published during the next several weeks in Jack Myers Media Business Report.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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