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Discovery Channel Ranked #1 Quality Sales Organization by Ad Execs. TBS/TNT 2nd; History 3rd
Published: November 9, 2009 at 01:26 PM GMT
Last Updated: July 19, 2010 at 01:26 PM GMT
This is the first in a series of reports on general entertainment network organizational attributes, based on exclusive research conducted by Jack Myers Media Business Report among our panel of advertiser and media agency executives. Future surveys are being conducted in the next several weeks to generate similar insights on news and sports networks and on online publishers. Respondents to the Myers survey were asked to select the top one to three attributes (among ten attributes listed) that best personify for 56 general entertainment broadcast and cable networks. The attributes measured were: Quality Sales Organization; Efficient Media Costs; Expensive Media Costs; Value for the Investment; Effective and Relevant Sales Presentations; Innovative and Non-Traditional Sales Efforts; Relevant Research Insights; Online, Mobile, Multi-Platform Opportunities; Good Administrative Support Services; No Meaningful Sales Organization Qualities. This week's subscriber-only report provides an overview of networks identified as having Quality Sales Organizations.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
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