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Published: October 13, 2009 at 01:24 PM GMT
Last Updated: July 19, 2010 at 01:24 PM GMT
In this week's Jack Myers Media Business Report I review the recent changes at Condẻ Nast and argue that they will have little material impact on the company's success in expanding its digital initiatives. I also connect the dots between Condẻ Nast and other media companies with complementary needs, such as Scripps Networks. In this context, I review the overall prognosis for magazine publishing companies as the business continues to transform around digital expansion and free content distribution.
Jack Myers Media Business Report is published every Monday exclusively for corporate subscribers. If you believe you are a subscriber and should be receiving the extended subscriber-only version of this report, please contact Jack Myers at jack@mediadvisorygroup.com. For subscription information click here.
Jack Myers consults with media, agencies and marketers on transformative business models and revenue growth strategies. He can be contacted at jack@mediadvisorygroup.com.
Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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