|HOME||MEDIABIZBLOGGERS.com||WOMEN in MEDIA||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Published: June 22, 2009 at 04:08 PM GMT
Last Updated: July 19, 2010 at 04:08 PM GMT
My full report, outlining media industry market economics, is provided exclusively to Jack Myers Media Business Report corporate subscribers.
Across all segments of the economy -- from auto dealerships, to retail shelves, to entertainment venues, to sports events, and to media – we are experiencing an inversion of the supply/demand equation that has spurred economic growth for the last six decades, a period during which demand has exceeded supply in most sectors of the mass economy. And while most economists and investors believe consumer spending will be re-accelerated through government intervention in the economic system, consumers have become far more sophisticated in seeking out low-cost providers in almost every business category, resulting in downward pricing pressure even as individual consumption increases. For the first time since the 1920s, it's very possible that the pattern of inflationary growth following a recessionary period may be broken. Although inflation is anticipated as the recession fades (although I do not believe the recession will actually fade until mid-2010), only a few consumer categories – where there is true pent-up demand and limited supply -- may actually experience significant pricing inflation.
The same principles apply to business-to-business spending and, of all b-to-b categories, media and advertising is the least likely to see a return to pre-recessionary growth patterns. In this new over-supplied economy, low prices become all powerful, and being the low-cost provider in any category represents a powerful and compelling market position. Which companies are best positioned in media and advertising to capture this valuable ground?
Corporate Subscribers, please click on the link to log in and read this complete commentary -- http://www.jackmyers.com/commentary/media-business-report/48628707.html
It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.Read More
Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly is critical. But many of the same people shift back and forth from one agency to another all the time. Indications are that it comes down to relationships. Real relationships; where the agency is almost a family member to the client. A valuable and "always on" contributor to the client's business. So what is the relationship factor all about? What does it entail? Here are a few suggestions.Read More