| HOME | MEDIABIZBLOGGERS.com | WOMEN in MEDIA | HOOKED UP | MEMBERSHIP INFO | MEMBER COMPANIES | MEDIA BUSINESS REPORT | ECONOMIC FORECASTS | RESEARCH |
USA Today Shift Reflects Compelling New Digital Data
Published: August 30, 2010 at 11:32 AM GMT
Last Updated: August 30, 2010 at 11:32 AM GMT
The announced reorganization by Gannett's USA Today to shift its business model away from traditional print and to focus on digital operations reflects compelling new economic data published exclusively in this week's subscriber-only Jack Myers Media Business Report (Compelling New Data on Digital vs. Traditional Media Economy.) Ad spending in traditional media will be the same in 2010 as it was a decade ago in 2000 ($162.5 billion before factoring in inflation), and will remain unchanged through 2012. Newspaper advertising peaked in 2000 at $48.4 billion and is projected by Myers to be only half that amount, $24.4 billion, in 2012. Full 1999-2012 economic data is available to subscribers to Jack Myers Media Business Report.
The daunting economics of traditional advertising are stunning, with virtually all the growth in ad spending into the foreseeable future targeted to digital media applications. While display advertising is projected by Myers to increase only 5.0% annually between 2010 and 2012, and search advertising will also grow in the mid-single digits, emerging digital categories will increase between 26.2% (videogame ads) and +65.0% annually during this period (online video)). Social media and mobile will also grow in the mid-double digits (specific data is available at www.jackmyers.com).
As reported in this week's Jack Myers Media Business Report, the percentage of their investment in advertising sales organizational resources devoted to digital is less than five percent. Compared to digital-only media companies, traditional media companies are at a distinct competitive disadvantage.
Traditional media companies' greatest advantage is the consumer equity value of their content brands, but to date most have only marginally mined this value in the digital ad world. The opportunity being mined by USA Today is to lead the market through investments in digital content, sales and marketing.
To comment, visit www.jackmyersthinktank.com. JackMyersThinkTank and MediaBizBloggers are free and underwritten as an industry service by corporate subscribers to Jack Myers Media Business Report. For subscription information, visit www.myersreport.com. Visit the archives of JackMyersThinkTank and MediaBizBloggers. Jack Myers can be contacted directly at jm@jackmyers.com .
Commentary Archives
May 2013April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
See all Archived Material
MediaBizBloggers.com
Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.
Read More
Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.
Read More
This p90x superset chest-and-back-blasting Workout emphasizes two classic upper-body exercises. The combination of these two push and pull movements will help you burn loads of calories while simultaneously attacking, strengthening, and developing multiple muscle groups.You have seen the fluence of the p90x workout.If you like it.We welcome your visit to our website to get the free p90x.p90x on sale in our website.
Do you want to change your body size in a short time?have a p90x nutrition would be a good choice.This product is selling like hot cakes!p90x nutrition plan is a good way to improve your health, come and you can download a p90x nutrition pdf from our website,you will like it!
p90x reviews had attracted attention of many people view already.P90X review have the results with before and after pictures for you reference，P90X workout reviews is a complete workout that will get you ripped in 90 days.Please go to our website if you have any questions or doubts.
The P90X workout schedule consists of 12 diverse and ultra-intense workouts. It will help you developed a muscular body. So quckly to buy the p90x workout. The p90 workout routines is on sale now. If you pick up the phone now, our company provide you free of P90x, limited set limit to free.Don't miss it!
This p90x superset chest-and-back-blasting Workout emphasizes two classic upper-body exercises. The combination of these two push and pull movements will help you burn loads of calories while simultaneously attacking, strengthening, and developing multiple muscle groups.You have seen the fluence of the p90x workout.If you like it.We welcome your visit to our website to get the free p90x.p90x on sale in our website.
Do you want to change your body size in a short time?have a p90x nutrition would be a good choice.This product is selling like hot cakes!p90x nutrition plan is a good way to improve your health, come and you can download a p90x nutrition pdf from our website,you will like it!
p90x reviews had attracted attention of many people view already.P90X review have the results with before and after pictures for you reference，P90X workout reviews is a complete workout that will get you ripped in 90 days.Please go to our website if you have any questions or doubts.
The P90X workout schedule consists of 12 diverse and ultra-intense workouts. It will help you developed a muscular body. So quckly to buy the p90x workout. The p90 workout routines is on sale now. If you pick up the phone now, our company provide you free of P90x, limited set limit to free.Don't miss it!
Also,Shop for Authentic Watches By Gucci watch online,Gucci Watches with savings of up to 50%* off with 2-Year Warranty included.best Catier Watches are also for you.
Thesis Help -
Dissertations
chenweili[url=http://www.cheapwindows7key.com/office-2007-key]Office 2007[/url], [url=http://www.windows7activationkey.ca/]Windows 7[/url],,[url=http://www.windows7-key.biz/office-2010-activation-key]Low Office 2010[/url], [url=http://www.windows7-key.biz/windows-7-activation-key/windows-7-x64-activation-key/low-windows-7-home-premium-x64-key.html]Windows 7 Home Premium[/url], insightful, timely, and true information on how we feel you can best succeed when approaching the microsoft application experience before you apply,[url=http://www.windows7activationkey.ca/]Windows 7 Sale[/url][url=http://www.office2010productkey.ca/windows-7-product-key/windows-7-64-bit-product-key/cheap-windows-7-ultimate-64-bit-product-key.html]Windows 7 Ultimate[/url], [url=http://www.windows-7-key.org/office-2010-key/office-2010-64-bit-key/cheap-microsoft-office-professional-plus-2010-64-bit-key.html]Office Professional Plus 2010 Key[/url], thank you,[url=http://www.windows7activationkey.ca/office-2010-activation-key/office-2010-64-bit-activation-key/discount-microsoft-office-standard-2010-64-bit-activation-key.html]Office Professional Plus 2010[/url]!
chenweili[url=http://www.cheapwindows7key.com/office-2007-key]Office 2007[/url], [url=http://www.windows7activationkey.ca/]Windows 7[/url],,[url=http://www.windows7-key.biz/office-2010-activation-key]Low Office 2010[/url], [url=http://www.windows7-key.biz/windows-7-activation-key/windows-7-x64-activation-key/low-windows-7-home-premium-x64-key.html]Windows 7 Home Premium[/url], insightful, timely, and true information on how we feel you can best succeed when approaching the microsoft application experience before you apply,[url=http://www.windows7activationkey.ca/]Windows 7 Sale[/url][url=http://www.office2010productkey.ca/windows-7-product-key/windows-7-64-bit-product-key/cheap-windows-7-ultimate-64-bit-product-key.html]Windows 7 Ultimate[/url], [url=http://www.windows-7-key.org/office-2010-key/office-2010-64-bit-key/cheap-microsoft-office-professional-plus-2010-64-bit-key.html]Office Professional Plus 2010 Key[/url], thank you,[url=http://www.windows7activationkey.ca/office-2010-activation-key/office-2010-64-bit-activation-key/discount-microsoft-office-standard-2010-64-bit-activation-key.html]Office Professional Plus 2010[/url]!
[url=http://www.cheapwindows7key.com/office-2007-key]Office 2007[/url], [url=http://www.windows7activationkey.ca/]Windows 7[/url],,[url=http://www.windows7-key.biz/office-2010-activation-key]Low Office 2010[/url], [url=http://www.windows7-key.biz/windows-7-activation-key/windows-7-x64-activation-key/low-windows-7-home-premium-x64-key.html]Windows 7 Home Premium[/url], insightful, timely, and true information on how we feel you can best succeed when approaching the microsoft application experience before you apply,[url=http://www.windows7activationkey.ca/]Windows 7 Sale[/url][url=http://www.office2010productkey.ca/windows-7-product-key/windows-7-64-bit-product-key/cheap-windows-7-ultimate-64-bit-product-key.html]Windows 7 Ultimate[/url], [url=http://www.windows-7-key.org/office-2010-key/office-2010-64-bit-key/cheap-microsoft-office-professional-plus-2010-64-bit-key.html]Office Professional Plus 2010 Key[/url], thank you,[url=http://www.windows7activationkey.ca/office-2010-activation-key/office-2010-64-bit-activation-key/discount-microsoft-office-standard-2010-64-bit-activation-key.html]Office Professional Plus 2010[/url]!
Hey! friends, I have found a online shop that includes a lot of beautiful Air Jordan 2010, I have bought some jewelry from the Women Puma Store,the quality of the products is good i am pleased with these nike dunks i think u are pleased with these Men's Puma Future Cat too, u can also have a try here is the shop: coach outlet store! These Nike Dunk SB are in addition to the existing Coach Outlet Store, which are center favorites. We have an Prada Handbags leasing team that works with hundreds of Prada Shoes either already in the outlet sector or looking to open an Air Jordan Shoes. Leasing is an art not a science and our leasing Nike air Jordan Shoes has a great track record in merchandising our centers across the country and the world. Some Prada Sneakers also post open positions on their corporate websites.In addition to supporting the openings planned for Coach Outlet Online, they are still focused on leasing the remainder of phase Puma Shoes, as well as phase nike dunk shoes, which is planned for a late Coach Handbags opening.
has increased.The Department of Defense submitted a report to Congress in September 2009 recommending improvements improvements cheap handbags improvements to the Defense Base Act program. A spokeswoman for the Department of Defense referred
News to the Department of Labor for this story. The Labor Department was not immediately immediately fashion handbags immediately available for comment.More civilian contractors than soldiers died in war zones from January to
2010, according to the nonprofit news provider, Pro Publica.Barcklay, on the other hand, was a a fashion handbags a civilian helicopter mechanic when she obtained her injuries. In September 2009, an enemy mortar
10 yards away from her at Forward Operating Base Shank in Afghanistan. Back then, she she wholesale handbags she worked for Presidential Airways, a subsidiary of security contractor, Blackwater, which changed its name
Xe Services in 2009.The blast, which severely injured two other people, slammed her into the the wholesale handbags the ground, causing ear trauma, joint pain and, she says, it continued to cause frequent
came to the U.S. in November 2009 a
has increased.The Department of Defense submitted a report to Congress in September 2009 recommending improvements improvements cheap handbags improvements to the Defense Base Act program. A spokeswoman for the Department of Defense referred
News to the Department of Labor for this story. The Labor Department was not immediately immediately fashion handbags immediately available for comment.More civilian contractors than soldiers died in war zones from January to
2010, according to the nonprofit news provider, Pro Publica.Barcklay, on the other hand, was a a fashion handbags a civilian helicopter mechanic when she obtained her injuries. In September 2009, an enemy mortar
10 yards away from her at Forward Operating Base Shank in Afghanistan. Back then, she she wholesale handbags she worked for Presidential Airways, a subsidiary of security contractor, Blackwater, which changed its name
Xe Services in 2009.The blast, which severely injured two other people, slammed her into the the wholesale handbags the ground, causing ear trauma, joint pain and, she says, it continued to cause frequent
came to the U.S. in November 2009 a
Twitter have been demanding that Rosenbaum speak and be investigated, investigated, polo lacoste pas cher investigated, and a blog called Jay Rosenbaum Needs To Talk
been created.All of this comes after police and Spierer's family family polo femme family publicly expressed frustration last week at the lack of
from Spierer's friends.Capt. Joe Qualters said the words perplexing, curious curious polo ralph Lauren curious and disturbing might be the adjectives chosen to describe
friends' behavior. All in all, I think I'd probably characterize characterize polo ralph Lauren characterize it as unfortunate, Qualters said.I am extremely disappointed by
Day by day, cold in the winter has come to remind us, is the Moncler Liberation men Hat Vest Purple will easily feel the advent of cold weather Become cold boring, Moncler Quilted body warmer vest in red as summer sun gives us warmth, cold easily resolved immediately, not Moncler Quilted body warmer vest in blackOnly beautify the body curve, oh we feel more beautiful. Moncler Liberation men Vest red I love you.
Day by day, cold in the winter has come to remind us, is the Moncler Liberation men Hat Vest Purple will easily feel the advent of cold weather Become cold boring, Moncler Quilted body warmer vest in red as summer sun gives us warmth, cold easily resolved immediately, not Moncler Quilted body warmer vest in blackOnly beautify the body curve, oh we feel more beautiful. Moncler Liberation men Vest red I love you.