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Quite a bit has been written about Yahoo's acquisition of Tumblr. The business issues are interesting – Is Yahoo paying too much? How will Yahoo translate the acquisition into shareholder value? Etc. These are the right questions to ask, but I have different question entirely...
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While the industry discusses multi-screen opportunities and best practices for developing and executing a seamless message across a spectrum of screens, Turner Entertainment and Zenith have been undergoing a long-term, collaborative study that looks to better understand viewer consumption habits within these environments.
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As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?
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TVB, along with major local television broadcasters, is advocating for audience measurement that most accurately represents viewer and consumer behavior. Simply put, Live + Same Day data is not only more accurate, it is the most logical and reasonable measure of local television viewing.
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Is the best way to embrace change to ignore it until forced to adapt? In the media industry, we’ve been talking for decades about the need to change, to evolve, to transform our businesses. “Change” is not a strong enough word to describe the differences between our business today and our business a decade from now. We are an industry that is shedding its skin and preparing to give birth to a completely new and different form of life, like the caterpillar morphing into a butterfly. Learn why in this week’s Jack Myers Video Media Business Report.
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The mandate for universal adoption of Ad-ID is not only a good thing for the union, but for the media and entertainment ecosystem and the advertising supply chain. Ad-ID is at the center of cross-disciplinary initiatives, with the goals of creating consistent and standardized industry business practices and improved interoperability.
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Every marketer is looking for the secret sauce that will help them create buzz.
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What were your top moments?
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It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.
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What were your top moments?
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The recent B&C On Demand Summit offered insights into what is being done well, what we can do better and what still needs to be accomplished in the On Demand arena.
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