jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN ADVANCING HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > JackMyersThinkTank

JackMyersThinkTank

Featured MediaBizBloggers

A Day in The Programmatic Life – Brandon Fischer, GroupM Next
By: Brandon Fischer   (04/27/2015)

With the help of a growing ecosystem of connected devices, our accuracy in reaching the right person at the right time has never been better. With these devices turning every user action into data, advertisers will have incredible insight into the needs and desires of consumers. Imagine the significance of a coffee shop having the ability to send messages or coupons based on sleep patterns to those who didn’t sleep well. This is what we call “The Programmatic Life” -- using data created by a user through all of their connected devices to serve a targeted message.

Read More
Upfront News and Views: MTV’s Summer “Scream” -- Simon Applebaum
By: Simon Applebaum   (04/27/2015)

MTV president Stephen Friedman touted the network's ability to reach Millennials anywhere via online and digital campaigns tied to individual programs and specials like the annual Video Music Awards. With new research showing its 18-34 target base wants more layered, involved programming of any genre, more than 85 projects are now in development, most ever at any time in MTV history. And what would this latest gathering for a Viacom-owned channel be without the implied swipe at Nielsen's rating mechanism? The honor fell to co-host Carly: "If the system worked, MTV would be No. 1 on infinity. It would track people everywhere ... (including) their toilets."

Read More
Data Makes Its Big Move at Simulmedia's PeopleFront – Charlene Weisler
By: Charlene Weisler   (04/24/2015)

According to Simulmedia CEO Dave Morgan, his company has “moved from digital into television … with people-based measurement tools. [The industry is] on steroids [and now] companies can deliver tens of millions of points of data.” And yet, he admitted that the industry is a couple of years away from a meaningful percentage [20%] of the media buying and selling business adopting this method. But the momentum is there as the industry continues to evolve, capitalizing on better technology, cloud based solutions and learnings from past measurement experiences.

Read More
AT&T Gets Its Message Across in a “Flash” – Ed Martin
By: Ed Martin   (04/23/2015)

You’ve got to admire the way The CW does things. Take its latest promotion: The AT&T sponsored “In a Flash” contest that appears at CWTV.com and receives heavy on-screen promotion during telecasts of its highest rated series, “The Flash.”

Read More
Becoming a Hero with Big Data – Bill Harvey
By: Bill Harvey   (04/23/2015)

I see a pattern emerging. Individuals, often those with some mathematical sophistication, gain access to their company’s Big Data and demonstrate amazing abilities to increase marketing productivity using the data. They move up the totem pole to a less technical/clerical position to one of leadership, strategy, creativity and reward. This started with Marketing Mix Modeling (MMM) years ago but now has a second coming with the data exhaust coming off of digital.

Read More
ICYMI: “Ideal length” Is an OOH Platform -- David Lamberti, Outfront Media
By: David Lamberti   (04/23/2015)

As trends and technology evolve and fall in and out of favor, sometimes the simplest, most basic ideas endure and prove to be pure enough, in their original form, to mesh with all forms that follow. Such is the case with out-of-home advertising (OOH). I recently came across an intriguing data-and-info graphics compiled by Sumall and Buffersocial, as well as some very interesting research done by Pew Research on text usage, and had a revelation concerning OOH advertising’s place in the digital age.

Read More
R.I.P. 2015 NAB! Mini- vs Mega-Bundles! – Paul S. Maxwell
By: Paul S. Maxwell   (04/22/2015)

Mini-Bundles, or The Death of A La Carte? Well not really. Today’s big cable bundles aren’t going away anytime soon -- that’s because they work for now. The big bundles are, however, facing what looks like a slow death spiral. I don’t think full a la carte will ever arrive in the US unless it works in Canada; and we should know how that works in a couple of years. But mini-bundles (small-, little-, ineffectual-, compact-, lightweight-, trivial-, petite-, wee-?) are here and proliferating like bunny rabbits. Should make for interesting sales messages and confusing sales propositions. Viewers and subscribers could pick from a Chinese menu of options: pick one from column “one” (local choice?), one from column “two” (sports?), three from column “three” (HBO et al the pay services), etc. Reminds me of when cable started launching channels mimicking radio’s top 40, news, weather and sports with individual channels instead of top of the hour quick rundowns.

Read More
Upfront News and Views: National Geographic Channels Go Big with Miniseries -- Simon Applebaum
By: Simon Applebaum   (04/22/2015)

With National Geographic Channel reaching 90 million homes and record single-program viewership last month for the original movie “Killing Jesus,” look for a refocus on unscripted and scripted miniseries in the coming year, CEO Courteney Monroe advised. "We're positioning ourselves as the leading scientific and exploration network," she said. The drive for more "smartertainment" series in the mold of award-winning “Brain Games” (a big point at last year's Upfront event) will continue, but at a reduced speed. Several celebrities, including actor/director Paul Giamatti and award-winning executive producer Eric Overmyer, joined Monroe, Nat Geo original programming president Tim Pastore and Nat Geo Wild general manager Geoff Daniels to explain their involvement with different projects. "I'm going to San Paolo (Brazil), a very dangerous city. If you don't hear from me, you'll know I took one for Nat Geo," deadpanned Giamatti. Backed by a collection of videos that match or exceed other upfront presentations in production value and beauty, the three-sided wall display was impressive.

Read More
Time to Blow the Whistle – Brian Jacobs
By: Brian Jacobs   (04/21/2015)

It had to happen sooner or later. After weeks of negative stories around media agencies, rebates and the rest, many of which demonstrate that if you’re an agency it is indeed possible to shoot yourself in the foot whilst the foot in question is firmly lodged in your mouth, one or two rocks have been lobbed back towards those doing the bashing. First, in the US my fellow MediaBizBlogger Steve Grubbs posted: “We need the ref to blow the whistle and call no more piling on the media agencies over business practices and cost transparency. Our industry loves a good public flogging every now and then, but enough already. You’d think that marketers were helpless little old ladies being swindled out of their life savings by those evil, conniving media agencies.” Then Josh Krichefski, COO at MediaCom UK wrote in Campaign: “Any agency that recommends one channel over another for commercial gain is naïve. Our clients are well-informed and they scrutinize our plans and what those plans achieve.”

Read More
Upfront News and Views: ABC Family Welcomes the “Becomers” -- Simon Applebaum
By: Simon Applebaum   (04/21/2015)

In recent years, ABC Family adopted the “event approach” for contact with the ad community, including a panel with showrunners from its series and last year's “Pretty Little Liars” tweetathon simulcast at the Ziegfield Theater. This year, network president Tom Ascheim and colleagues took a more formal approach – while setting dramatic new goals for ABCF. Instead of singularly pursuing Millennials, the focus now is on "Becomers" -- mostly persons 12-34 who are engaged in "that magical and messy place between their first kiss and their first kid," as Ascheim noted. He estimated 69 million Americans fall somewhere in that arena, with their annual spending in the trillions. To meet their needs, the channel will double its year-round original content by 2019. Also, like Pop Network's pitch earlier this month, ABC Family will encourage advertisers to move dollars their way from other networks. "We get [that] it sucks out there," Ascheim said. "The networks you buy are down in viewers and ratings. We're up, and we have a plan to be up for a long time.”

Read More

JackMyersThinkTank Commentary Archives

March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014

See all Archived Material

MediaBizBloggers.com

MTV president Stephen Friedman touted the network's ability to reach Millennials anywhere via online and digital campaigns tied to individual programs and specials like the annual Video Music Awards. With new research showing its 18-34 target base wants more layered, involved programming of any genre, more than 85 projects are now in development, most ever at any time in MTV history. And what would this latest gathering for a Viacom-owned channel be without the implied swipe at Nielsen's rating mechanism? The honor fell to co-host Carly: "If the system worked, MTV would be No. 1 on infinity. It would track people everywhere ... (including) their toilets."

Read More

New York Magazine’s essential online entertainment resource Vulture this week posted a video that ought to be of great interest (if not incredibly useful) to anyone who follows movies or television. It’s a primer of sorts for the upcoming theatrical film “The Avengers: Age of Ultron,” which will likely be the biggest of all the summer blockbusters thundering our way.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds