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Feel Something Say Something: How Emotion and Word of Mouth are Linked – Ed Keller
By: Ed Keller   (04/16/2014)

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “The motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.” A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious: Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.”

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Oculus Rift : You Read about It Here First - and Why Glyph May be Even Bigger
By: Jack Myers   (04/16/2014)

Last July, MyersBizNet Media Business Report corporate members learned about Oculus Rift, which made the news recently when Facebook acquired the company and its immersive virtual reality technology for $2 billion. Members of MyersBizNet learn early about emerging technologies and tech companies that will impact media and marketing. In February, just a few weeks before the Oculus Rift acquisition, we suggested that members pay close attention to the virtual reality and virtual video space, focusing our attention on Glyph, a Kickstarter project that we believe could be even more important as a marketing and content distribution advance than Oculus Rift. We're re-publishing both reports below. Read the weekly MyersBizNet Media Business Report for our regular first-look advisories on new media technologies and tech companies to watch.

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Gone Mobile: The Out-of-Home Connection -- Suzanne Grimes
By: Suzanne M. Grimes   (04/16/2014)

That’s how Stuart got his audience going at the TAB-OAAA Out-of-Home Media Conference in Orlando last week. Across the Atlantic, mobile was also the focal point, as Clear Channel Chairman and CEO Bob Pittman officially introduced Connect at the International Festival of Media in Rome. Connect is Clear Channel’s new global mobile ad platform introducing interactive capabilities on our pedestrian signage across 23 countries and 5 continents, reaching 175 million consumers a month. This is a first, and there’s one device that made it possible – the smartphone.

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Upfront Reviews: CNN's Triple Strike, Comeback Spectacle at BBC America and Reelz Does Polka -- Simon Applebaum
By: Simon Applebaum   (04/16/2014)

After reminding the crowd of the channel's past accomplishments over the last 34 years via a sizzle reel, CNN Worldwide president Jeff Zucker traveled a "let's clear the air" road with the audience. CNN’s format "of news and information is not changing, ever," he declared. "What's changing is how we're informing your consumers. Tell the story, the whole story, through deeper, immersive storytelling." Yes, more weekly series and documentary specials, not just on weekends. Yes, a number of series will involve "big personalities telling stories with attitude." Yes, the perennial 9 p.m. talk show every night is out. However, when the choice is between breaking news coverage and scheduled programming, breaking news will trump every time. Zucker emphasized all four points throughout.

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Why Social TV Has the Power to Change the Media World as We Know It – Graeme Hutton
By: Graeme Hutton   (04/15/2014)

Social TV turns the industry’s deep-seated idea of information overload on its head. Rather than shun additional media interfaces and opportunities, today’s consumer actively embraces them. She grabs her smartphone or tablet, and she creates her own media cornucopia: While watching TV via social media, she directly interrelates with millions of others watching the same TV show she adores. I recently asked young women who are social TV users of female-oriented drama shows such as Scandal and Pretty Little Liars how they interact with social media while watching the show. For these consumers, using Twitter while watching these shows doesn’t detract, it actually heightens their total experience. Rather than shirk multi-screen and multi-tasking, they revel in it.

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Upfront Reviews: UP's Bus Ride; FX Heads “Fargo” Way -- Simon Applebaum
By: Simon Applebaum   (04/15/2014)

Comedies Married and You're the Worst debut on FX in June, likely as a back-to-back hour, followed in late summer by The Partnership, the sitcom teaming Kelsey Grammer with Martin Lawrence. At FXX, season 10 of It's Always Sunny in Philadelphia will debut next January, paired with the launch of Tracy Morgan's new comedy, now titled Do or Die. Series in development for both channels include Hoke, The Bastard Executioner from Sons of Anarchy creator Kurt Sutter, How & Why from Charlie Kaufman, Man Seeking Woman and Sex & Drugs & Rock & Roll. At least two more drama pilots will be filmed for 2015 consideration. There are no original series/miniseries heading to FXM in the near future.

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Transformational Stability Agents
By: Jack Myers   (04/14/2014)

Watch this Jack Myers video to learn how MyersBizNet provides Transformational Stability for a cooperative of more than 200 media companies, agencies, marketers, researchers and investors.

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Turning the Advertising Agency Business on Its Ear – Mike Drexler
By: Mike Drexler   (04/14/2014)

What if the “full service” media agency becomes the lead? What if media agencies start adding “creatives” to their organizations as employees or strategic partners? Interesting isn’t it? And not so far fetched because the digital world has also made media and creative almost inextricable. Creatives reporting into media agencies? Wow. Media agencies today have more data resources and consequently more consumer insights available to guide creative -- and more media channel opportunities to explore than ever before. I’ve been asked about this from media agencies and creative people. Will creative people even think about it let alone embrace it? I don’t know. But it sure seems possible and will definitely turn the agency business on its ear.

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“Parks and Rec” Delivers a Big Twist and Anne Hathaway Sets "Da Club" on Fire – Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (04/14/2014)

Parks and Recreation revisited one of its best episodes -- and worst times of year -- flu season, with hilarious and surprising results. Leslie falls hilariously ill once again, but soon realizes her symptoms are less flu-like and more akin to ... morning sickness. That's right, Leslie Knope is pregnant! JJ's Diner had better order extra waffle batter.

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Portable Power Everywhere - Shelly Palmer
By: Shelly Palmer   (04/11/2014)

Weather.com's experts admonish us to prepare for more large-scale climate events that will cause extreme property damage, contaminate water supplies and cripple power grids resulting in prolonged power outages.

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Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “The motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.” A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious: Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.”

Read More

Last July, MyersBizNet Media Business Report corporate members learned about Oculus Rift, which made the news recently when Facebook acquired the company and its immersive virtual reality technology for $2 billion. Members of MyersBizNet learn early about emerging technologies and tech companies that will impact media and marketing. In February, just a few weeks before the Oculus Rift acquisition, we suggested that members pay close attention to the virtual reality and virtual video space, focusing our attention on Glyph, a Kickstarter project that we believe could be even more important as a marketing and content distribution advance than Oculus Rift. We're re-publishing both reports below. Read the weekly MyersBizNet Media Business Report for our regular first-look advisories on new media technologies and tech companies to watch.

Read More
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