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Media Metamorphosis: “Change” is Not Enough - Video Report
By: Jack Myers (05/21/2013)

Is the best way to embrace change to ignore it until forced to adapt? In the media industry, we’ve been talking for decades about the need to change, to evolve, to transform our businesses. “Change” is not a strong enough word to describe the differences between our business today and our business a decade from now. We are an industry that is shedding its skin and preparing to give birth to a completely new and different form of life, like the caterpillar morphing into a butterfly. Learn why in this week’s Jack Myers Video Media Business Report.

Ed Martin's Upfront Reviews and Ratings
By: Ed Martin (05/21/2013)

As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them? Some observers think the week's events should be discontinued, and I have agreed with them of late. But as I moved through the week it once again became clear that when it comes to promoting a network's accomplishments and generating excitement for its future programs there is still nothing quite like the Upfront experience, even if it does feel somewhat outdated. Could we exist without it? Yes. Do we want to do so? That depends on whom you ask.

Ad-ID and the New SAG-AFTRA Contract - Harold S. Geller
By: Harold S. Geller (05/21/2013)

The mandate for universal adoption of Ad-ID is not only a good thing for the union, but for the media and entertainment ecosystem and the advertising supply chain. Ad-ID is at the center of cross-disciplinary initiatives, with the goals of creating consistent and standardized industry business practices and improved interoperability.

Great Experiences Are the Foundation of Powerful Social Marketing - Ed Keller
By: Ed Keller (05/20/2013)

Every marketer is looking for the secret sauce that will help them create buzz.

The Office Has a Big Finish and Survivor Grins and Bears It - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope (05/18/2013)

What were your top moments?

Best Tech Gifts for Grads - Shelly Palmer
By: Shelly Palmer (05/17/2013)

It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.

Crowd Sourcing Stardom -- MTV Rolls out New Opps for Artists to be Seen and Heard - Hillary Atkin
By: Hillary Atkin (05/16/2013)

More than three decades after its debut created a seismic shift in the pop culture landscape, it can be very easy to forget that MTV still stands for music television.

Cultural Currency – There's Still Magic in Mass - Stacey Lynn Schulman-TVB
By: Stacey Lynn Schulman (05/15/2013)

re you riding the Twitter feed while watching the season finale of your favorite show this month? Or maybe you're a science fiction fan, debating the relative merits of the latest storyline changes on Facebook?

NewFronts, Upfronts: Ad Confusion on All Fronts - Gary Reisman-NewMediaMetrics
By: Gary Reisman (05/13/2013)

Someone asked me recently if I thought original Internet-video programming is on track to significantly siphon ad dollars from TV.

Two Minutes to Help Your Kids Smile - Guest blogger Laila Ali for AdLibbing
By: The Ad Council (05/13/2013)

As a champion boxer, I've faced some tough opponents: Christy Martin, Mónica Núñez, Jackie Frazier-Lyde. But even I didn't realize that one of the toughest jobs in my life would also be one of the most rewarding – being the mother to my two children, Curtis and Sydney.

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Timmy and Russell finally tie the knot! - Kristy Carruba
By: Kristy Carruba

Tuesday's Trivia Question: On last week's How I Met Your Mother finale, where was Ted planning to move to?

BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

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