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Stephan Sawato Yoshii of WPP’s Xaxis Japan -- The Jay Sears Interview
By: Jay Sears   (09/17/2014)

Xaxis Japan supports clients to deliver [their] message to [their] target audience at the right time and right place based on multiple devices.

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Using Social Creative to Trump Data -- AJ Vernet, GM Social, Sizmek
By: AJ Vernet   (09/16/2014)

But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?

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Data Science Can Help Change the World -- Claudia Perlich, Chief Scientist, Dstillery
By: Claudia Perlich   (09/16/2014)

During the final week of August, I had the honor of serving as co-chair of the KDD 2014, a 20-year-old conference that brings together academics and practitioners of knowledge discovery and data mining. The theme was “Data Mining for Social Good,” and our aim was to connect the 2,000-plus attending data scientists with NGOs. With the help of Bloomberg’s philanthropic department, we invited speakers from nonprofits to take the stage and present their respective challenges. The floor was open to give those in attendance opportunities to converse and, hopefully, collaborate with these organizations. During the conference, the world’s top data scientists gathered with the nonprofits to present groundbreaking work and challenges. Participants included Bloomberg, Disney, Facebook, Google, Groupon, IBM, LexisNexis, LinkedIn, Microsoft, Sprint, United Nations Global Pulse, Yahoo and nearly every major U.S. university.

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Jon Stewart Sacks the NFL, “Sons of Anarchy” Sticks a Fork in It Again and More Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (09/15/2014)

Leave it to Jon Stewart to take the NFL -- aka "The League of Exculpatory Gentlemen" -- to task for its complete fumbling of the Ray Rice scandal. After recapping the whole controversy, including Rice's initial two-game suspension ("a two-game slap, one for each wrist"), the Daily Show host scathingly indicts NFL Commissioner Roger Goodell for claiming not to have received or seen the violent elevator video prior to its leak on Monday, when now we know that's not the case. "So you had the tape and you want us to believe that you did not look at it. Well, I think we're all pretty aware of the NFL's obsessive-compulsive tape-watching addictions," Stewart says. "For God sakes, you get 24 angles in high-res slow-motion just to see whether or not a man's knee goes over an imaginary line before his hand crosses a different imaginary line."

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Taro Fujinaka of IPG’s Mediabrands Audience Platform Japan -- The Jay Sears Interview
By: Jay Sears   (09/15/2014)

Cadreon’s mission to clients is very simply to discover and deliver the target audience efficiently and at scale. I do feel we also can’t ignore the other side of the coin, the users; our other mission is to try to deliver advertising that’s relevant and useful.

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Suggested Reading and Listening List: Mastering the Mobile Customer Journey – Dan Hodges
By: Dan Hodges   (09/12/2014)

Every so often there is a paradigm shift so big that it changes everything. Welcome to a world in which smartphones, proximity targeting and big data are all changing simultaneously, and in real time. I hear from marketers, “How do I stay informed with all the changes in technology?” and “Are there any good books that are worth reading on this subject?” I am happy to report that there are excellent resources available to improve your knowledge of mobile, proximity targeting and big data.

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Apple Watch and the iPhone 6: Things to Ponder - Shelly Palmer
By: Shelly Palmer   (09/12/2014)

While the Street was not impressed with any of it (as evidenced by the downward movement in share price) analysts may have missed a subtle, but important point. Apple didn't name the new payment system "iPay" and it didn't name the new watch "iWatch." It replaced the "i" for Internet with the aspirational brand identifier "Apple."

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How to Start (and Sell) a Media Agency -- Brian Jacobs
By: Brian Jacobs   (09/11/2014)

There’s a much-reposted piece out there on how to start a creative agency. Clearly the world needs a companion piece on media; and equally clearly it’s up to The Cog Blog to deliver such a thing. So, in the unlikely event that there are still people whose life-long ambition is to start a media agency, The Cog Blog offers this cut out and keep (we suggest you print it first) guide to attaining your dream.

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The Future of Across-Screen Advertising: Part IV – Bill Harvey
By: Bill Harvey   (09/11/2014)

Also in the same ARF presentation Dave Poltrack and I presented an emotional factor, as measured by Affinity Answers. Sree Nagarajan’s company processes 9 trillion affinities each week spidering through the entire U.S. census of Facebook and Twitter behaviors, looking specifically for actions and posts related to TV programs, brands, actors/actresses, musicians and other key variables of pop culture. In this way they are able to see which TV programs are most liked and behaviorally engaged with by people who like and behaviorally engage with your brand online. This appears to be the first opportunity in history to apply a big data emotional variable in TV media selection. For example, there is a very strong affinity between the brand Ziploc and the TV show NCIS: The same people who post things about NCIS also post things about Ziploc and/or its commercials; the people who do both are a group more than twice the size that would be expected based on random overlap. This is reflected in the 238 Affinity Index in the table below.

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Xaxis, Accuen and Their Friends in the Agencies -- Brian Jacobs
By: Brian Jacobs   (09/10/2014)

We all learn. In my case one key learning from over a year of blog posts is this: “Put Xaxis in the title and watch the audience numbers soar.” It is tempting to do what I was going to do with this column (a piece about the JICs) and simply put Xaxis in the title (“Xaxis Vastly Improves Joint Industry Studies”), but there’s no need for such trickery. My last column, in which I was a wee bit positive, has generated some response, so this week I feel I need to expand on “wee bit.” Media agencies are curiously schizophrenic organizations. On the one hand, they see themselves as competing in the same management consultancy space as McKinsey (note to agencies reading this: no-one else sees you like this; it’s a self-delusional thing); on the other they feel the need to come over all coy when it comes to how they make money. McKinsey and the rest see no need for such coyness. They charge a huge fee for giving advice. Clients pay it as they feel they receive value for money. End of story.

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MediaBizBloggers.com

During the final week of August, I had the honor of serving as co-chair of the KDD 2014, a 20-year-old conference that brings together academics and practitioners of knowledge discovery and data mining. The theme was “Data Mining for Social Good,” and our aim was to connect the 2,000-plus attending data scientists with NGOs. With the help of Bloomberg’s philanthropic department, we invited speakers from nonprofits to take the stage and present their respective challenges. The floor was open to give those in attendance opportunities to converse and, hopefully, collaborate with these organizations. During the conference, the world’s top data scientists gathered with the nonprofits to present groundbreaking work and challenges. Participants included Bloomberg, Disney, Facebook, Google, Groupon, IBM, LexisNexis, LinkedIn, Microsoft, Sprint, United Nations Global Pulse, Yahoo and nearly every major U.S. university.

Read More

But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?

Read More
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