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Facebook is going public today. The share price is set at $38, which should put approximately $18.4 Billion dollars into Facebook's treasury, and value the company somewhere in the $104 Billion neighborhood. No matter who you are, that's big money.
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As part of our research we looked at the history of word of mouth and social influence, and were Ed Kellerreminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence. Part two discussed the origins of word-of-mouth advertising in the 1960s and its relevance to today. In this third and final
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NBC never fails to disappoint. No matter its corporate owners or top executives, this broadcaster, more than any other, always finds a way to stir up upfront week beyond simply introducing the new series it has lined up for the following season. (Remember when it pulled out of upfront week altogether? Or when it pushed back in with its infamous "infront" party?)
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It's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to broadcast and cable networks and national TV program syndication companies. But agency executives like John Muszynski, Chief Investment Officer of SMGX, says he's not just looking at television anymore. John, along with other advertising investors like Kris Magel of Initiative, Mike Rosen of SMG, and Dave Cohen of Universal McCann, are eager to learn how programmers will make digital video and two screen experiences more valuable for consumers as well as advertisers. Watch this week's Video Media Business Report for John Muszynski's Upfront overview, available below, at Reuters Insider, YouTube and www.jackmyers.com.
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Dramatic demographic shifts are affecting today's television audiences and should change the way we think about our key advertising markets. The 18- to 49-year-old age group has been traditionally coveted by advertisers, who increasingly seek the even-younger Millennials, but it's the baby boomers who should be highly prized. They grew up with television and remain loyal to it, and their buying power is greater than ever.
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What were your top moments this week?
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"In the past year, one in seven large organisations detected hackers within their systems." This is the highest level recorded, said the recently released PwC 2012 Information Security Breaches Survey. It was completed in conjunction with Infosecurity Europe and supported by the Department for Business, Innovation and Skills. The survey goes on to say; "This year's results show that security breaches remain at historically high levels, costing UK plc billions of pounds every year." The additional summary stats are compelling as well:
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This is it: the golden moment when digital media can really come into its own. To create a new standard in quality digital publishing, we need to recognize it as an entirely new medium and rethink the relationship between content, editorial design and user experience. Sometimes that means borrowing from and improving on trusted old standards. At other times it means pushing into new frontiers. In the SAY Media Lab, here's how we're seeing this start to happen.
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A pair of back-to-back events last Wednesday brought the first annual festival of "NewFronts" to a close. Google/YouTube, the bigger of the two with more than 2,000 people at the Beacon Theater, was closed to press, the other, one of YouTube's newest attractions (not part of the Original Channels venture showcased at Beacon), was open for observation.
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Every year, as a marketing and media services company, we monitor client-planning trends as well as how those mirror trends in the greater marketplace. Recently, I shared our observation that with our clients, social has increasingly become the "spark" within the media mix of choice. That not only is social in the mix a majority of the time – it is leading it. We've long believed that this is an indicator of what is going on in the marketplace at large. Social as a whole has been busy proving itself and growing in favor.
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Imagine if 7 of 10 phone calls into your call center where a consumer started to place an order disappeared. Alarm bells would be going off and you'd be examining every aspect of the script, the call center and everything that could impact inbound phone orders.
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