Sinclair Broadcasting Rewrites TV Station Business Model -- Simon Applebaum
By: Simon Applebaum
America's biggest owner of television stations stands ready to leap three bounds into being a big content force for those stations and beyond. The bounder I’m alluding to is Sinclair Broadcast Group, with more than 150 stations nationwide, affiliated with all five major broadcast networks (ABC, CBS, The CW, Fox and NBC) and Fox's MyNetwork TV weeknight service. Sinclair's reach includes Baltimore, Minneapolis, San Antonio, Pittsburgh, Nashville, Cincinnati, St. Louis and Las Vegas, along with plenty of mid-size/small markets, mostly around the South, Midwest and Rocky Mountain states. Through a pair of corporate decisions, and the closing of an acquisition deal over these summer months, Sinclair is in position to impact the nature and quality of what viewers will see on their stations from here on in.
Man Myth: Ours is a Very Big Sports Town -- Walter Sabo
By: Walter Sabo
A majority of NBA, MLB and NFL playing arenas hit an average status of 95% sold out. Yes, the sacred Chicago Bulls home games are always 100% sold out but so are the Mavericks, the Heat, the Celtics, the Clippers and the Thunder. Combine home and away games and again the average is approximately 95% for all teams.
How Online Technology Spurs Media and Creative Ad Effectiveness -- Graeme Hutton
By: Graeme Hutton
Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach. A long-standing public example of the inferential approach has been Harvard’s IATs -- Implicit Association Tests. You can see this indirect technique in action about you, personally, by taking one of the tests. An IAT can reveal your real, inner feelings about any topic from race or mental health to pets in the home. It does this not from your actual responses, but by interrogating to the millisecond speed of your replies on your computer. An IAT can potentially lay bare previously unknown insights about you.
A Killer Twist on “The Leftovers,” The Big Switch on “Switched at Birth” and More Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope
How do you get your cult of followers to embrace the idea of martyrdom? Sometimes you have to take matters into your own hands (literally). After Guilty Remnant leader Patti is kidnapped by a sleepwalking Chief Garvey on HBO's The Leftovers, she does her best to convince him to just kill her. When he refuses, opting to let her go free and face the music for kidnapping her, she picks up a shard of glass, jabs it into her neck and proceeds to slice her own throat. We're still not sure what exactly Patti or any of the G.R. members are up to, but Ann Dowd's superb performance will be missed.
Programmatic Advertising 101 - Definitions You Need to Know - Shelly Palmer
By: Shelly Palmer
We're busy planning our 7th Annual Media Technology Summit and we're going to devote quite a bit of time to the subject(s) of programmatic advertising. While it is one of the most overused phases in our business, the impact data-driven automation is going to have on how advertising is measured, bought and sold cannot be overstated.
The Future of Across-Screen Advertising: Part II -- Bill Harvey
By: Bill Harvey
Using a completely different methodology, classical advertising research best practices with hard measures of exposed/unexposed (having the latter is as good as it gets in advertising research), Symphony Advanced Media is corroborating Jack Wakshlag’s landmark finding every day. In their nearly 10,000-person national panel (being passively measured for exposure to screen content across TV, digital, mobile phone and tablet, social and search), studies done for different advertisers, agency groups and networks indicate that what they call “Socialtasking” (their coinage from “multitasking” and Symphony’s coined word “Mobiletasking”) lifts advertising recall up to six additional percentage points of the audience when people are watching TV while communicating with other people electronically by any means.
Xaxis Edges Towards Its Whyaxis – Brian Jacobs
By: Brian Jacobs
Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I have been critical of the Xaxis model, and therefore it’s only right to say “fair play” to them when they admit it’s time to evolve that model, even if my moaning might conceivably have had slightly less to do with the change of approach than the words and actions of the likes of Unilever, P&G, Nestle and Kellogg’s.
Branded Content Defined (Redefined?) for the Future
By: Jack Myers
Once upon the first decade of television, every primetime program came with a sponsor attached. The Upfront was created for networks to present program concepts and pilots to advertisers, and if no sponsor stepped up, the idea was shelved. Even today, when you visit the offices of Hollywood agents and packagers, you see shelves piled high with never-produced scripts often dating back to the 50s
Lessons of the iPhone: Learn to Identify the Next Big Trend -- Dan Hodges
By: Dan Hodges
The story of Nokia and Apple is a lesson about how two companies saw the world and executed their visions. Nokia saw its mission as making the best talking devices. Apple saw its mission as reinventing the phone through a revolutionary touch interface. One company got it right and revolutionized the marketplace, while the other business ended up getting bought out and sold for a fraction of its market value. Here is how it happened.