jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN in MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > JackMyersThinkTank

JackMyersThinkTank

Featured MediaBizBloggers

A New Stage of the Global Economy is Beginning -- Part One – David Houle
By: David Houle   (09/23/2014)

Dividing economics into the classic Macro and Micro Economics, my speaking and writing on the subject might fall into the category of Ultra Macro Economics. I view the global economy through the lens of ages, trends and technologies. Large scale, long term patterns and dynamics that will largely shape the economics of humanity, countries and markets are what interest me. Media outlets -- and economists -- all weigh in on the latest government economic policies, markets and event-triggered volatility, as this constitutes “news.” I seek to discover and see the larger forces that in many cases are underlying and predictive of what the subsequent “news” will be.

Read More
The “On the Go Consumers”: How They Relate to the Mall Environment -- Bill Ketcham, CMO Adspace Networks
By: Team DPAA   (09/23/2014)

There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper? Some things are changing, and some are not, so I’ll provide some highlights that we are seeing. First, traffic in the large, enclosed regional malls has not declined in ten years, according to ShopperTrak. These are the big, beautiful centers where you can’t get a parking space, and they are prospering. But the people that visit them are changing their behavior once they get inside. ShopperTrak explains that, “The number of unique shoppers has remained relatively stable over the past decade. However, we have seen a decline in the number of stores a shopper visits. In 2007, shoppers typically visited 4.5 to 5.0 stores per trip. Today, we see a number closer to 3.0 stores per trip.” This partly explains the declines in traffic that some mall retailers are experiencing.

Read More
ABC and CBS Kick Off the 2014-15 Television Season in a Big Way – Ed Martin
By: Ed Martin   (09/22/2014)

Meantime, ABC and CBS have stepped up and above the others in their efforts to preserve some of the excitement of the traditional premiere week. In addition to starting new seasons of their hottest shows – “The Good Wife,” “The Big Bang Theory,” “Person of Interest,” “NCIS,” “Survivor,” “The Amazing Race” and “Blue Bloods” on CBS; “Modern Family,” “The Middle,” “Nashville,” “Grey’s Anatomy,” “Scandal” and “Shark Tank” (joining “Dancing with the Stars,” which made its season premiere last week) on ABC – both networks this week are premiering several of their most promising freshmen efforts.

Read More
Agency Trading Desks: Advertisers Speak Out – Brian Jacobs
By: Brian Jacobs   (09/22/2014)

The headline is that advertisers see great merit in programmatic trading, but they don’t like the way the cash flows around the ecosystem. Furthermore, they increasingly don’t trust the major agency trading desks to act in their (the advertisers’) best interests. The bald facts are that what seems to have become within adtech land an accepted need to keep the legions of middle men in the manner to which they’ve become accustomed, means that of $100 invested by the client, only around $40 finds its way to the end publisher. Factor in fraud, bots, lack of viewability and the rest and that number reduces still further. This so-called technology tax is a bad state of affairs -- and has a great deal to do with the lack of trust so many advertisers feel towards the online business.

Read More
The 3rd Party Data Chronicles: They Should Call it a Dun(ce) Number - Shelly Palmer
By: Shelly Palmer   (09/19/2014)

Data is more powerful in the presence of other data. That is a hard, fast, immutable law. But what do you do when you run out of first party data (the data you collect yourself)? Or, what if you simply don't have enough meaningful data to build the model you need for your particular program?

Read More
The 2014-15 Television Season Begins Next Week. Where’s the Anticipation? – Ed Martin
By: Ed Martin   (09/18/2014)

Rather, it’s all about the fact that there doesn’t seem to be any evident fall-season excitement in the air. I don’t think this feeling has anything to do with the quality of the networks’ new fall shows. As always, they are what they are; some will improve, many will quickly fade away. But there are a handful of genuinely interesting new series among them – including ABC’s “How to Get Away with Murder,” CBS’ “Madam Secretary,” NBC’s “Constantine,” Fox’s “Gotham” and The CW’s “The Flash” – which is more than we have been able to say about recent fall seasons past. That said there is a certain palpable anticipation for the return of several favorites, especially “The Good Wife” on CBS, “The Blacklist” on NBC, “Scandal” on ABC, “Sleepy Hollow” on Fox and “Arrow” on The CW.

Read More
Better Together: Advertisers, Agencies and Media Owners – Brian Jacobs
By: Brian Jacobs   (09/18/2014)

The evolution of the media business -- from content owner push to consumer pull -- of course changes many things, but I would argue it doesn’t negate the benefit of advertiser, agency and media owner working together. In fact I would argue just the opposite; it makes working together in all kinds of ways an absolute imperative.

Read More
The Future of Television with the Same Challenges – Charlene Weisler
By: Charlene Weisler   (09/18/2014)

You know when television has crossed the Rubicon from a traditional box of analogue content to a multiplatform black box of digital video when the first moderator at the recent DMW Future of Television conference (Vertere’s Tim Hanlon) explained his background as coming from "the medium formerly known as television." It confirmed to me the general acceptance of television’s changing market position but also led to some uneasy questions: Since consumers are the drivers of change, are we as an industry leading from behind? If television is indeed transitioning, why do we cleave to legacy measurement? Will we be able to hold onto television ad dollars or will they erode as the landscape becomes more digitized? How can we better monetize all the new technological opportunities? How can we best harness big data so that it reveals the true story?

Read More
Stephan Sawato Yoshii of WPP’s Xaxis Japan -- The Jay Sears Interview
By: Jay Sears   (09/17/2014)

Xaxis Japan supports clients to deliver [their] message to [their] target audience at the right time and right place based on multiple devices.

Read More
Using Social Creative to Trump Data -- AJ Vernet, GM Social, Sizmek
By: AJ Vernet   (09/16/2014)

But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?

Read More

JackMyersThinkTank Commentary Archives

August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013

See all Archived Material

MediaBizBloggers.com

Meantime, ABC and CBS have stepped up and above the others in their efforts to preserve some of the excitement of the traditional premiere week. In addition to starting new seasons of their hottest shows – “The Good Wife,” “The Big Bang Theory,” “Person of Interest,” “NCIS,” “Survivor,” “The Amazing Race” and “Blue Bloods” on CBS; “Modern Family,” “The Middle,” “Nashville,” “Grey’s Anatomy,” “Scandal” and “Shark Tank” (joining “Dancing with the Stars,” which made its season premiere last week) on ABC – both networks this week are premiering several of their most promising freshmen efforts.

Read More

There has been a great deal of press over the past year or two about the decline of the shopping mall -- stores closing, tumbleweeds rolling through the common areas -- all supposedly because of internet shopping. Malls do close, and this has been happening for decades as demographics and economics in a given geography shift, but what is really going on with the mall shopper? Some things are changing, and some are not, so I’ll provide some highlights that we are seeing. First, traffic in the large, enclosed regional malls has not declined in ten years, according to ShopperTrak. These are the big, beautiful centers where you can’t get a parking space, and they are prospering. But the people that visit them are changing their behavior once they get inside. ShopperTrak explains that, “The number of unique shoppers has remained relatively stable over the past decade. However, we have seen a decline in the number of stores a shopper visits. In 2007, shoppers typically visited 4.5 to 5.0 stores per trip. Today, we see a number closer to 3.0 stores per trip.” This partly explains the declines in traffic that some mall retailers are experiencing.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds