Advancements in Cross Platform Measurement - Charlene Weisler
By: Charlene Weisler
CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year's conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.
Where Do We Go From Here? -- Mike Drexler
By: Mike Drexler
What I worry most about, however, is the relationship between advertisers and agencies which has continued to decline, most recently lasting an average of less than four years.
Remembering David Goldberg -- Michael Kassan
By: Michael Kassan
Seeing the outpouring of love, respect and admiration for David Goldberg reminded me of my own fond memories of him – and more specifically, an experience he, Sheryl Sandberg and I shared (and I blogged about) back in 2010.
Cinema Solves for Fragmentation with Unrivaled Impact – John McCauley, Screenvision
By: John McCauley
Today’s media marketplace is operating within unprecedented times and changing at a breakneck pace. Fueled by unbridled technological innovation, fragmentation has never been a greater concern for media buyers and brands. Finding scale with the right audience, within the right environment, at the right time is a tremendous challenge … for most. Cinema is thriving in this environment.