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Four Reasons Every Magazine Should Build an Audience on YouTube – Alison Provost, Touchstorm
By: Alison Provost   (11/20/2014)

Is there a more challenging place to work in media right now than in magazines? Print sales falling. Digital platforms exploding. Endless technical challenges. More content variations required. The constant threat of advertiser pullbacks. Digital offerings not mature enough to make up for lost print revenues. Data challenges. Readers migrating to tiny mobile screens.

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“Sons of Anarchy” is Bloody Good to the Last Drop – Ed Martin
By: Ed Martin   (11/19/2014)

Has there ever been a drama on advertiser-supported television as unrelentingly violent as FX’s “Sons of Anarchy?” The brutality on this show can be breathtaking. Not that I have a problem with that. What would be the point? The war against television violence was lost long ago. The television industry, like the movie business before it, has finally loosened up and given the public what it wants. Who am I to stand in the way of such progress? I think “Sons” surpasses even AMC’s ultra-violent “The Walking Dead” in terms of perpetual brutality with its frequent slayings of primary and recurring characters and its messy mass-murders. (On “TWD,” most of the victims of the harshest killings are already dead.) Especially in this, its final season, “Sons” has presented the brutal, bloody butchering of several gangs or groups of people unwise and/or unfortunate enough to engage with criminals in and around the fictional town of Charming. Even a brothel filled with sweet sex-workers and their customers was the scene of one such slaughter.

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True Media Giants: Their Achievements Extend Beyond Amassing Air Miles – Brian Jacobs
By: Brian Jacobs   (11/19/2014)

This week, MediaCom’s UK CEO Karen Blackett was named “the most influential black person in Britain.” Many congratulations to her for what is a most well deserved accolade. It’s rare for media agency leaders to be recognized outside of our industry. Maybe it’s because so many rank their achievements in terms of the countries they’ve visited in the last couple of weeks and the household names (well, in someone’s household anyway) they’ve met. It’s easy when you’re working in any senior capacity in a media agency to believe that you are indeed God’s gift to the advertising business. After all, trade press journalists chase you for quotes and photos and hang on your every word. Conference companies flatter you to appear on their platforms. Those selling media tell you how wonderful and important you are, every minute of every day. (Of course, what they say behind your back may be quite a different thing.) And, of course you convince yourself, through social media musings in which your every word and thought is favorited, retweeted or liked by your loyal fellow-workers.

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Game of Ratings – Alex Petrilli
By: Alex Petrilli   (11/19/2014)

As we all know, words are wind, but sometimes that wind can be very biting. “…We're still doing TV ratings on something more analogous to political polling," says Time Magazine columnist James Poniewozik in a recent Public Radio International interview. Hard truths cut both ways though as the media industry continues to support and rely upon a seemingly flawed system. Nielsen might possibly retort “you know nothing” to such a comment , but as the media and market research industries begin to embrace big data as never before, the entire television ecosystem hinges on approximately twenty-five thousand Nielsen People Meter households whose data generate the incumbent TV currency. The U.S. Census currently places the U.S. household population at over 115 million, which equates to one people meter for every 4,600 U.S. households. A set-top box (STB) sample of 1.5 million households equals a 1:77 STB to U.S. household ratio.

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Latin American Culture Produces Word of Mouth on Esteroides -- Ed Keller
By: Ed Keller   (11/18/2014)

Hispanics in the US have a well-earned reputation as one of the most highly social demographic segments. Whether on social media or engaging in offline conversation, word of mouth plays quite a significant role in their consumer decision journey. And now, a newly released study sheds further light on just how engrained word of mouth is in the Latin culture. Word of mouth research conducted recently in Brazil and Columbia reveals consumers in these countries talk about brands at more than twice the level of the American public. In total, Brazilians engage in 155 conversations about brands per week, and Colombians top that level at 194 discussions per week.

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“Murphy Brown” Still Offers Timeless Observations About the Media – Ed Martin
By: Ed Martin   (11/18/2014)

When “Murphy Brown” made its debut in 1988 the American television audience, which was still fumbling with the complex settings on its VCRs and learning to cope with the frequent system failures and wretched service that characterized the early years of widespread cable television, was all too ready for a smart, sophisticated situation comedy, especially one that mined great humor from the media. There had only been one other of its type, and it just happened to be not only the finest of its kind but one of the best television series in the history of the medium (a distinction it still holds to this day). That series -- “The Mary Tyler Moore Show” -- had been off the air for 11 years when “Murphy Brown” arrived.

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The Last Top-10 List of Job Seeking Advice Tips You'll Ever Need; All in One Post! – Walter Sabo
By: Walter Sabo   (11/17/2014)

Stop the obsession with top 10 lists! Every single day someone posts a list of the top ten things to do or not do to get a job. If they have a job, where do they get the time to write these lists? The Top 10 job-tip lists should be banned. There are too many of them. Enough already. Focus on important things like TMZ and the New York Post. Because all the lists are essentially identical, this is the last and only top 10 list of job-getting tips you'll ever need.

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A Better Idea Than Title II for the Internet – Paul S. Maxwell
By: Paul S. Maxwell   (11/17/2014)

So the President wants Title II. Good luck with that. Naturally, coming off a wonderful sort of maybe successful election, the President decided to weigh into an issue fraught with battle lines already drawn … not to mention the fact the regulatory structure inherent in Title II is a descendant of the late 1800’s railroad regulatory acts re-written to regulate telephony. It also smacks of irregular “lobbying” of an independent agency by a President. So, here’s a better suggestion … one that takes into account the unique positions current FCC Chairman Tom Wheeler has already experienced. No FCC chairman before has been as familiar with the actual workings of the industries he’s charged with regulating (of course, you know he ran both the NCTA and the CTIA before becoming a successful venture capitalist).

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Between Agencies Large and Small: The New Breed of Holding Company – Brian Jacobs
By: Brian Jacobs   (11/17/2014)

We’ve all got very used to speaking about Omnicom, WPP, Interpublic, Publicis and the rest as if they’re the only games in town. It’s true that there are lots of flourishing independents but it does seem as if there is a large gap in the middle, waiting to be filled by credible mid-sized operations. And then there are the mavericks, the ones who rewrite the rules in much the same way that Phil Geier and more latterly Sir Martin Sorrell did so successfully. The new players and the mavericks are both well worth watching.

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"Box of Lies" with Channing Tatum, Christoph Waltz's “Sesame Street” Theme, "Gotham Begins" and More Top Videos from TVGuide.com
By: TVGuide.com   (11/17/2014)

This week, Anderson Cooper found out that his colleagues hate his new scented candle and Christoph Waltz gave a dramatic reading of the Sesame Street theme. Hulu unveiled the trailer for Season 2 of its series The Wrong Mans and Bryan Cranston narrated a children's book called You Have to F---ing Eat. Also, in late night news, Channing Tatum and Jimmy Fallon played a rousing game of "Box of Lies" on The Tonight Show and Jack McBrayer recalled the time he clocked Mariah Carey in the face with a Frisbee.

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As we all know, words are wind, but sometimes that wind can be very biting. “…We're still doing TV ratings on something more analogous to political polling," says Time Magazine columnist James Poniewozik in a recent Public Radio International interview. Hard truths cut both ways though as the media industry continues to support and rely upon a seemingly flawed system. Nielsen might possibly retort “you know nothing” to such a comment , but as the media and market research industries begin to embrace big data as never before, the entire television ecosystem hinges on approximately twenty-five thousand Nielsen People Meter households whose data generate the incumbent TV currency. The U.S. Census currently places the U.S. household population at over 115 million, which equates to one people meter for every 4,600 U.S. households. A set-top box (STB) sample of 1.5 million households equals a 1:77 STB to U.S. household ratio.

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National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

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