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Giving Thanks for "The Middle" and "Mom" -- Ed Martin
By: Ed Martin   (11/26/2014)

The quality that sets “The Middle” and “Mom” apart from most comedies is that they overflow in every episode with uncanny insights into the way tens of millions of American families actually live, a quality generally absent from other series in the family sitcom genre, since the ‘50s a crucial cornerstone of the foundation of broadcast television. It’s as if every comedy producer in Hollywood except those directly involved in the creation of these two shows is afraid to acknowledge the reality of modern family life: It’s all about living without enough money and the ways in which people behave under those circumstances.

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Seven Action Steps to Building (Rather than Killing) Your Career with LinkedIn -- Walter Sabo
By: Walter Sabo   (11/26/2014)

LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Use these six action steps to make it a powerful tool for getting you more work. And remember to know your audience. Today, employers and clients don’t want cute, funny, vague or egotistical. They are looking for service, knowledge, courage and dependability.

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Addressable Advertising Pushes the Television Evolution -- Charlene Weisler
By: Charlene Weisler   (11/25/2014)

The recent Broadcasting & Cable Content Show dedicated a full half day to discussions regarding the advancements in addressable advertising, TV programmatic and transforming traditional advertising. But it was also a love song to STB data, segmentation, ROI data and analytics. Addressable advertising is reaching scale according to Jaime Power of GroupM’s Mobi Media, who said that the footprint is currently "42 million HH and expected to grow to 60 million HH" with a steady expansion from local into scatter and national outplays." But he cautioned that "addressable will not replace traditional TV because we need traditional TV for reach." I agree with Power to a point because I believe that traditional TV itself needs to evolve from a spots and dots sales model to segmentation and proof of ROI. Addressable may facilitate traditional TV’s evolution especially as addressability rolls out to a more nationalized distribution and as television itself becomes more digital in the world of 100% smart TVs.

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Are Ad Buyers Tapping Automation for Mobile Native Advertising? -- Anne Frisbie, InMobi and Joe Prusz, Rubicon Project
By: Anne Frisbie and Joe Prusz   (11/25/2014)

Rubicon Project and InMobi just completed a global survey of digital ad buyers about mobile native advertising. The survey asked brands, agencies, agency trading desks and demand side platforms to disclose whether they’ve run or are actively planning mobile native campaigns; their thoughts about the key benefits of native; what aspects of mobile native they find encouraging; what they find worrying, and what their spending plans are. The survey defined native advertising as a “digital advertising method that lets advertisers engage with potential customers by providing content in the context of the user's experience.”

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Cooperate on Title II? Hah! But STELAR Passed -- Paul S. Maxwell
By: Paul S. Maxwell   (11/25/2014)

Even the New York Times columnist Joe Nocera thought it would be a good idea for the FCC’s Tom Wheeler and Congressional folks to arrive at something resembling a compromise on net neutrality without Title II. His take: “HeHeHeHeHe!” I concur. A painful belly laugh. But then! Holy Moly! Something resembling compromise … STELA turned into STELAR and OMG! the Senate passed it for the President’s signature. And now I can continue to get Denver TV stations on DirecTV (no DISH here, so no worries about losing the Broncos). That’s a big deal because I’ve got the Continental Divide between me and the transmitters. STELAR gives me another legal five years.

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National Geographic Channel Debuts “Chug,” The First Fully Fan-Funded Series from Kickstarter – Ed Martin
By: Ed Martin   (11/24/2014)

“Chug” will be noted in the media history books as the first series fully fan-funded via Kickstarter to be telecast on an American television network. (In case you are wondering, the scripted gay drama “DTLA” telecast two years ago on Logo was a project partially funded via Kickstarter.) Lamprey and his wife Melissa Schilling, who is also an executive producer of “Chug,” were able to complete six episodes of the show before finding a network to run them. It was Schilling’s idea to make food a component of this series, rather than having Lamprey focus exclusively on alcohol, to make it accessible to a broader audience.

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The Magic Behind Unboxing on YouTube – Cenk Bulbul, Google
By: Cenk Bulbul   (11/24/2014)

Unboxing videos are practical too, giving consumers a look into what exactly they can expect when they get a product off the shelf and into their hands. According to the recent Google Consumer Surveys, 62% of people who view unboxing videos do so when researching a particular product. In this sense, unboxing videos can help marketers build anticipation and provide useful product information during the holiday season (and even beyond).

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Meaningful Content and Monetizing Native Advertising – Michael Kassan
By: Michael Kassan   (11/24/2014)

Already, native advertising is a flourishing, multibillion-dollar business. BIA/Kelsey estimates that native ad spending on social media alone will increase from $3.1 billion this year to $5.0 billion in 2017. Facebook’s mobile app alone generated $1.4 billion in native ad revenue in Q4 2013, and Yahoo has announced that it will be ditching banners in favor of a native-only approach for advertising in its mobile feeds.

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Four Reasons Every Magazine Should Build an Audience on YouTube – Alison Provost, Touchstorm
By: Alison Provost   (11/20/2014)

Is there a more challenging place to work in media right now than in magazines? Print sales falling. Digital platforms exploding. Endless technical challenges. More content variations required. The constant threat of advertiser pullbacks. Digital offerings not mature enough to make up for lost print revenues. Data challenges. Readers migrating to tiny mobile screens.

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“Sons of Anarchy” is Bloody Good to the Last Drop – Ed Martin
By: Ed Martin   (11/19/2014)

Has there ever been a drama on advertiser-supported television as unrelentingly violent as FX’s “Sons of Anarchy?” The brutality on this show can be breathtaking. Not that I have a problem with that. What would be the point? The war against television violence was lost long ago. The television industry, like the movie business before it, has finally loosened up and given the public what it wants. Who am I to stand in the way of such progress? I think “Sons” surpasses even AMC’s ultra-violent “The Walking Dead” in terms of perpetual brutality with its frequent slayings of primary and recurring characters and its messy mass-murders. (On “TWD,” most of the victims of the harshest killings are already dead.) Especially in this, its final season, “Sons” has presented the brutal, bloody butchering of several gangs or groups of people unwise and/or unfortunate enough to engage with criminals in and around the fictional town of Charming. Even a brothel filled with sweet sex-workers and their customers was the scene of one such slaughter.

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LinkedIn is the “serious” social site that lets clients, employers and financiers get a snapshot of your professional life. Use these six action steps to make it a powerful tool for getting you more work. And remember to know your audience. Today, employers and clients don’t want cute, funny, vague or egotistical. They are looking for service, knowledge, courage and dependability.

Read More

Rubicon Project and InMobi just completed a global survey of digital ad buyers about mobile native advertising. The survey asked brands, agencies, agency trading desks and demand side platforms to disclose whether they’ve run or are actively planning mobile native campaigns; their thoughts about the key benefits of native; what aspects of mobile native they find encouraging; what they find worrying, and what their spending plans are. The survey defined native advertising as a “digital advertising method that lets advertisers engage with potential customers by providing content in the context of the user's experience.”

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