Five Rules for Managing Your Interns
By: Jack Myers
Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.
Moving from an Ownership to a Rental Society
By: David Houle
In this column I address the third major consumer economic trend, moving from an ownership to a rental society. As with the prior two, this trend will first be prevalent primarily in the developed world and then spread globally in a decade or so.
Wible's Weekly: 3D Doubts; Mobile Ads Take Off - Janney/MediaEntertainment
By: Tony Wible
DISH's intentions related to wireless are becoming clearer with its deal with regional wireless carrier nTelos to test a 50Mbps fixed wireless broadband service. DISH could use its spectrum along with that from CLWR (if successful in their acquisition bid) to develop a viable broadband platform. This would help DISH to remain competitive with other MVPDs that increasingly offer broadband packages that enable advanced services such as VOD, home monitoring, cloud storage, etc. This is in line with our belief that DISH will try to transition towards IPTV using its wireless infrastructure.
Why Content Is the Secret Weapon of Commerce
By: Say Media
As publishers and brands explore new revenue streams and better ways to connect to consumers, merging content and commerce is more attractive than ever, especially if the result is a seamless transaction.
PRSIM: There Simply is No Privacy...None. - Shelly Palmer
By: Shelly Palmer
The reason any of this information came to light in the first place is because a 29-year-old former technical assistant for the CIA had enough. Edward Snowden decided that he "[didn't] want to live in a society that does these sort of things," so he worked with The Guardian to produce the original report. (You can also see the full court ruling of Verizon being forced to hand over telephone data here.)
TV Networks Funding Branded Content?
By: Jack Myers
Once upon the first decade of television, every primetime program came with a sponsor attached. If no sponsor stepped up, the program was shelved. According to a new study released by DailyMail.com and Digiday, that 1950s model is once again flourishing, only now it's online and under a new term: branded content. More than 70 percent of agency execs and 83 percent of advertisers say they've undertaken branded Web projects. Will the TV networks follow suit? Watch this week’s Myers Media Business Network video. For the industry’s leading insights and market forecasts, join the Myers Media Business Network.
Content and Technology: Bringing Sexy Back to Cannes
By: Dee Salomon
The second year of MediaLink’s Tech Talk series at Cannes focuses on the content-technology intersection. In partnership with major players such as Forbes, Adweek, the New York Post Omnicom, Condé Nast and others, we will explore that intersection from all angles, bringing content creators, agencies, media companies, and technologists together to dissect the current state of technology's influence on the creative process.