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Programmatic in Latin America: Matias Alpert of WPP’s Ogilvy & Mather -- The Jay Sears Interview
By: Jay Sears   (09/30/2014)

The mission around Ogilvy & Mather's programmatic offering has to do with transparency, marketing automation and effectiveness. Bringing our search mentality to a larger part of our investment portfolio is a key initiative and programmatic is one of the spaces that allows for that. The faster we can push adoption, the higher value we can deliver to our clients.

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Is TNT’s “Dallas” Dead? If So, Should Another Network (CBS) Save It? – Ed Martin
By: Ed Martin   (09/30/2014)

I tried to give TNT’s “Dallas” the benefit of the doubt throughout its run – and I will continue to do so until I am told that the show is officially over. How can I not after investing so much time in it? I still believe in this saga, and I still feel there are interesting stories to tell. Just not the stories we have been handed so far. I would like TNT to continue the show, but only if the network is determined to make it better. If TNT cancels “Dallas,” I hope it will at least commission a movie that satisfyingly wraps it up once and for all. And while I’m compiling a “Dallas” wish list, if TNT cancels it wouldn’t it be great if CBS picked it up, hired a new writing team that understands what made the show so appealing in the first place, fixed everything that went wrong with it and gave it another go – on Friday nights? I have to think the CBS audience would enjoy it all over again if “Dallas” were done right.

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Programmatic in Latin America: Marina Méndez of IPG Mediabrands -- The Jay Sears Interview
By: Jay Sears   (09/30/2014)

Cadreon is a specialized marketing services platform that integrates technology, data and inventory to manage audiences for our clients. It drives Greater Precision, [Exceptional] Time Saving and Smarter Investment. The benefits of programmatic/automation are not going to be limited solely to digital media. The first step beyond digital will be in the realm of television, specifically enhancing TV planning and execution via audience data at scale. The next TV steps will focus on Video On Demand, Over the Top Services, HH Addressable, Connected TV and Online Extensions.

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Programmatic in the USA: Marco Bertozzi of Publicis’ VivaKi -- The Jay Sears Interview
By: Jay Sears   (09/29/2014)

Audience On Demand® (AOD) was built exclusively for Publicis Groupe agencies and their clients. Created in 2008, our sole purpose has been to help our agency partners and their clients control their brands and messaging in a fragmented, digital ecosystem. We work as an extension of the agency team our clients trust to steward their advertising spend and marketing activity.

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Have an iPhone 6? Apple says, "Bend Over" - Shelly Palmer
By: Shelly Palmer   (09/26/2014)

Right after the iPhone 4 was released (back in June 2010) people noticed that holding the device in a normal, natural way caused it to drop calls. I remember this well because not only was it a fact that I personally verified, but it was a fact the late Steve Jobs "Lenny Bruced" his way through. He put out a statement that included this remarkable paragraph

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Programmatic in the USA: Brian Gleason of WPP’s Xaxis -- The Jay Sears Interview
By: Jay Sears   (09/25/2014)

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers.

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The Loss of Serendipity: The Hidden Peril of Hyper-Targeting – Dee Salomon
By: Dee Salomon   (09/25/2014)

Websites were early digital containers; discrete environments that mirrored their bricks and mortar or analog predecessors. One surfed the web and discovery was, to a good extent, serendipitous. Then content became portable and, assisted by RSS and then social, it began to leak from its online container, if it ever really had one to begin with. We began to rely on search engines to create organization and the separation between discovery and serendipity began to manifest. Now we find information, content and products being delivered to us courtesy of algorithms informed by past browsing behavior, friends’ recommendations and currently trending content. Machines are in effect creating new containers -- all of which seems fine, even helpful. But over time, as one’s choices are circumscribed by a smaller and smaller universe of inputs, the result is closed information loops that filter in sameness and filter out randomness.

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Programmatic in the USA: Adam Kasper of Havas Media -- The Jay Sears Interview
By: Jay Sears   (09/25/2014)

This is the second in a series of interviews with leading buyers titled “Programmatic in the USA.” The conversation with continue at “The 6th Annual Agency Trading Desk Update: Automating the Rest of It” during Advertising Week New York on Wednesday, October 1st at 9:00am at the Liberty Theater, 234 West 42nd Street, New York City (between 7th & 8th Avenues). Adam Kasper, Havas Media

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Fall Overview, Part II: NBC, Fox and The CW – Ed Martin
By: Ed Martin   (09/25/2014)

The Flash – This superhero saga is way more fun than any other new series on the networks this fall, including the comedies! Everything about it works, which is somewhat remarkable considering it’s all about a hero whose only super-power is that he can run really fast. The charming Grant Gustin, as the title character, will be one of the big breakout stars of the season. Jane the Virgin – Funny, melodramatic and romantic, this adaptation of the telenovela “Juana la Virgen” is a decided risk for The CW. But critics everywhere are rooting for it. The delightful Gina Rodriguez, who plays the title character, will be another big breakout star this fall. Here’s hoping “Jane” survives and thrives amid all those vampires, demons and superheroes on its network.

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Fall Overview, Part I: ABC and CBS – Ed Martin
By: Ed Martin   (09/24/2014)

Madam Secretary – For what it’s worth, more people asked me about this show during the last few months and have talked to me about it since its debut on September 21 than any other new fall series. When I first watched the pilot (three months ago!) I found it bland and predictable, and I thought star Tea Leoni had to loosen up to avoid unfavorable comparisons to any of the fabulous females in “The Good Wife,” the show with which “Secretary” has been paired. On second viewing last Sunday, though, I thought “Secretary” and its star were better than I remembered, and now I’m looking forward to future episodes. Scorpion – Given the robust ratings this very un-CBS-like show generated with its September 22 premiere I’m expecting great things when its’ Live+7 numbers come in. The pilot was very entertaining, due mostly to that thrilling set piece involving Katharine McPhee, a speeding convertible and a low-flying commercial airliner. Its colorful and largely likeable characters didn’t hurt, either. Can “Scorpion” live up to its own exciting start? Fingers crossed.

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MediaBizBloggers.com

The mission around Ogilvy & Mather's programmatic offering has to do with transparency, marketing automation and effectiveness. Bringing our search mentality to a larger part of our investment portfolio is a key initiative and programmatic is one of the spaces that allows for that. The faster we can push adoption, the higher value we can deliver to our clients.

Read More

I tried to give TNT’s “Dallas” the benefit of the doubt throughout its run – and I will continue to do so until I am told that the show is officially over. How can I not after investing so much time in it? I still believe in this saga, and I still feel there are interesting stories to tell. Just not the stories we have been handed so far. I would like TNT to continue the show, but only if the network is determined to make it better. If TNT cancels “Dallas,” I hope it will at least commission a movie that satisfyingly wraps it up once and for all. And while I’m compiling a “Dallas” wish list, if TNT cancels it wouldn’t it be great if CBS picked it up, hired a new writing team that understands what made the show so appealing in the first place, fixed everything that went wrong with it and gave it another go – on Friday nights? I have to think the CBS audience would enjoy it all over again if “Dallas” were done right.

Read More
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