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Advancements in Cross Platform Measurement - Charlene Weisler
By: Charlene Weisler   (05/12/2015)

CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year's conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.

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Where Do We Go From Here? -- Mike Drexler
By: Mike Drexler   (05/11/2015)

What I worry most about, however, is the relationship between advertisers and agencies which has continued to decline, most recently lasting an average of less than four years.

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NewFront News and Views: Maker Studios, Mode Media, Conde Nast – Simon Applebaum
By: Simon Applebaum   (05/11/2015)

Maker Studios: Staying put as short-form content producer catering to Millennals with Disney relationship beginning to bear fruit (Marvel Comics and X Games programming ahead).

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“Mad Men”: A Fond Farewell to Betty Draper Francis – Ed Martin
By: Ed Martin   (05/08/2015)

My one big gripe with “Mad Men” has to do with the inexplicable downsizing or marginalizing or status reduction or whatever you want to call it of Betty.

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NewFront News and Views: Hulu's New Cable Party -- Simon Applebaum
By: Simon Applebaum   (05/08/2015)

Hulu chief executive Mike Hopkins teased one main theme early on, when suggesting 60 percent of Hulu subs watch "on the best screen available," an indirect reference to smart TVs and devices like Roku.

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Remembering David Goldberg -- Michael Kassan
By: Michael Kassan   (05/08/2015)

Seeing the outpouring of love, respect and admiration for David Goldberg reminded me of my own fond memories of him – and more specifically, an experience he, Sheryl Sandberg and I shared (and I blogged about) back in 2010.

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The First Programmatic Upfront Looking Like 2017 – Bill Harvey
By: Bill Harvey   (05/07/2015)

TV ad sellers are already hard at work building infrastructure to be able to automate their businesses before Google, Facebook or somebody else does it for them.

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With Transgender Storyline, “The Bold and the Beautiful” Explores an Especially Timely Issue -- Ed Martin
By: Ed Martin   (05/07/2015)

CBS’ “The Bold and the Beautiful” find itself in a distinctive position these days, with a story about a transgender character that happens to be playing out on the venerable daytime drama at the same time that Bruce Jenner’s transition is playing out in the media.

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Cinema Solves for Fragmentation with Unrivaled Impact – John McCauley, Screenvision
By: John McCauley   (05/07/2015)

Today’s media marketplace is operating within unprecedented times and changing at a breakneck pace. Fueled by unbridled technological innovation, fragmentation has never been a greater concern for media buyers and brands. Finding scale with the right audience, within the right environment, at the right time is a tremendous challenge … for most. Cinema is thriving in this environment.

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To Make a Real Impression, Marketers Have to Forget About “the” Impression – Jon Eccles, Pandora
By: Jon Eccles   (05/06/2015)

The technology now exists to see, for instance, how much of an ad is visible, or whether the viewer scrolled to the bottom of the page, or simply left a window open in a tab and ignored it for hours.

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MediaBizBloggers.com

The 2015-16 schedule NBC revealed Monday to advertisers and the press seemed sturdy enough, but not nearly in the same league as everything else the network does.

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My one big gripe with “Mad Men” has to do with the inexplicable downsizing or marginalizing or status reduction or whatever you want to call it of Betty.

Read More
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