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Which Program Type Dominates OTT? – Bill Harvey and Alex Petrilli
By: Bill Harvey & Alex Petrilli   (04/22/2014)

Outside of House of Cards’ nine Emmy nominations, a television network’s biggest fear is cord cutting. And there are no candidates with the scissors dangling as perilously close to the wire as OTT homes. Once they have comfortably settled into their Netflix streaming queue and Amazon Prime options, what is to keep them paying those monthly cable/satellite/telco bills? Apparently there is plenty. According to research firm GfK, the main driver in U.S. households cutting the cord last year was financial pressure. The need to save money outweighed any provider dissatisfaction or lack of necessity. It is quite possible that the plethora of OTT options has made it easier on households to cut the cord, but as David Tice, senior vice president of media and entertainment of GfK, said in a blog post, “I continue to wait for the economy to really gain traction and pick up, which will be the real test if people maintain their broadcast-only status even as economic concerns lessen. That’s when I’ll decide if I’ll pull my toe out and jump in the deep end of the cord-cutting pool.”

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“Game of Thrones” Hosts (Another) Deadly Wedding, A Surprising Rejection on “Mad Men” – Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (04/21/2014)

A groom perishing on his wedding day shouldn't be cause for celebration, but when it comes to Game of Thrones, fans have been waiting for this particular bloodletting for four years. At the feast, newlywed King Joffrey whips out his signature cruelty to humiliate everyone in sight, which naturally makes him thirsty. Alas, the wine doesn't give him a buzz unless you count oxygen deprivation caused by choking. The suspected poison works fast, and as the teen tyrant collapses and turns purple, the question is not "Who wanted Joffrey dead?" but "Who didn't want him dead?" Schadenfreude never tasted so good.

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Sir Martin Sorrell and Google-the-Gorilla – Brian Jacobs
By: Brian Jacobs   (04/21/2014)

Having said that, media owners have been going to see clients directly forever and a day. Generally, if there’s a trusting, strong relationship between client and agency the client picks up the phone to the agency as soon as the meeting is finished, and together agency and client agree on a course of action – maybe doing the deal direct might benefit the client more, which is something most agencies have no problem with. After all they get paid just the same and have to do less to close the deal. Of course sometimes agencies of all shapes and sizes do have a problem with the direct sell as such deals can mess up agency deals based on total volumes. These are deals constructed to benefit the agency as the rebates generated occasionally have been known not to find their way back to the client.

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Upfront Review: Pivot’s Quest for “Upstanders” -- Simon Applebaum
By: Simon Applebaum   (04/21/2014)

In just eight months, Pivot has plenty to tout -- and that’s exactly what president Evan Shapiro and parent Participant Media chief executive Jim Berk did. More than 45 million households can get the channel, original series like Please Like Me, Jersey Strong and TakePart Live picked up favorable reviews across the country and 196 advertisers have joined in with campaigns. "Here we are, a young fledging channel," Berk said. "We believe in the power of media to compel people to live a powerful life." Millennials, or Generation Y as Shapiro defines them, are the audience Pivot is out to compel with its format. Videos featuring some Y constituents who watch the network regularly suggested Pivot is drawing a solid audience (in advance of qualifying for Nielsen ratings). Moreover, Pivot is attracting "upstanders," the 18-34 Gen Y sub-set that (according to a new Nielsen segmentation report) gets more involved in social issues and rewards companies/brands that do likewise.

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Samsung Galaxy S5 Review - Shelly Palmer
By: Shelly Palmer   (04/18/2014)

I've been using the Samsung Galaxy S4 as my main mobile device for just about a year now (it launched in March 2013 and was made publically available in April 2013) and I like it – but to be as honest as possible, I don't love it. My main issues with the S4 have to do with the camera, battery life, ergonomics and undeletable Samsung bloatware, but the list is much longer. So, I was very, very excited to get my hands on the new, improved Samsung Galaxy S5. Sadly, my excitement quickly turned to ambivalence.

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The Mobile Future for Local TV Stations and Newspapers is Bright – Dan Hodges
By: Dan Hodges   (04/17/2014)

Over the last five years, there has been a dramatic shift in the way people are consuming content from local TV stations and newspapers. According to a 2014 Comscore report, 60% of digital consumption for the major local TV stations and newspapers is on smartphones and tablets. The number of people consuming content on smartphones and tablets will only continue as smartphone and tablet penetration increases.

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Arun Kumar of IPG Mediabrands -- The Jay Sears Interview
By: Jay Sears   (04/17/2014)

IPG Mediabrands is a technology enabled data driven audience buying company focused on delivering business outcomes for our clients.

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The Movement for Slow Media -- Brian Jacobs
By: Brian Jacobs   (04/16/2014)

Last week I read an interesting piece by John Carroll, a Senior Director at the research agency IPSOS Mori. In it John was extolling the benefits, the real pleasure he gets from reading a physical newspaper. In fact he had he said cancelled his tablet subscription in order to reinstate the paper version. I feel the same way. To me, reading a newspaper over breakfast is a pleasure. Dividing the sections up between us means we can both read what we want in the order we want, and we can discuss what stories we’ve enjoyed. Reading the same content online of course brings benefits, such as regular updates and the like but it is a different, more personal, more isolated and isolating experience. Not better, not worse just different.

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Tim Gentry of Guardian News and Media -- The Jay Sears Interview
By: Jay Sears   (04/16/2014)

Guardian News & Media (GNM) publishes theguardian.com, the third largest English-speaking newspaper website in the world (commodore, January 2014). Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents around two-thirds of the Guardian's total digital audience. In the UK, GNM publishes the Guardian newspaper six days a week and the world's oldest Sunday newspaper, The Observer. The newspapers were named the most trustworthy, accurate and reliable newspapers in the UK in 2013. The Guardian, which was first published in 1821, is most recently renowned for its agenda-setting NSA and GCHQ revelations following disclosures by whistleblower Edward Snowden, its globally acclaimed investigation into phone hacking, the launch of its ground-breaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.

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Feel Something Say Something: How Emotion and Word of Mouth are Linked – Ed Keller
By: Ed Keller   (04/16/2014)

Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “The motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.” A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious: Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.”

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Having said that, media owners have been going to see clients directly forever and a day. Generally, if there’s a trusting, strong relationship between client and agency the client picks up the phone to the agency as soon as the meeting is finished, and together agency and client agree on a course of action – maybe doing the deal direct might benefit the client more, which is something most agencies have no problem with. After all they get paid just the same and have to do less to close the deal. Of course sometimes agencies of all shapes and sizes do have a problem with the direct sell as such deals can mess up agency deals based on total volumes. These are deals constructed to benefit the agency as the rebates generated occasionally have been known not to find their way back to the client.

Read More

Outside of House of Cards’ nine Emmy nominations, a television network’s biggest fear is cord cutting. And there are no candidates with the scissors dangling as perilously close to the wire as OTT homes. Once they have comfortably settled into their Netflix streaming queue and Amazon Prime options, what is to keep them paying those monthly cable/satellite/telco bills? Apparently there is plenty. According to research firm GfK, the main driver in U.S. households cutting the cord last year was financial pressure. The need to save money outweighed any provider dissatisfaction or lack of necessity. It is quite possible that the plethora of OTT options has made it easier on households to cut the cord, but as David Tice, senior vice president of media and entertainment of GfK, said in a blog post, “I continue to wait for the economy to really gain traction and pick up, which will be the real test if people maintain their broadcast-only status even as economic concerns lessen. That’s when I’ll decide if I’ll pull my toe out and jump in the deep end of the cord-cutting pool.”

Read More
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