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A Modern Masterpiece from “Modern Family” – Ed Martin
By: Ed Martin   (02/27/2015)

Which brings me to this week’s breathtakingly original episode of ABC’s “Modern Family,” a television milestone shot in its entirety on iPhones, iPads and such that explored the impact of digital communication and social media on American life. It was the best half-hour of comedy I have seen all season, and in my opinion the best episode of this series in many years. It was certainly the funniest. I’ll admit I began to tire of “Family” last season, when it started to feel hopelessly repetitious, but after this episode I’m suddenly interested in it all over again. It was actually exciting to watch and great fun to think about after the fact. Situation comedy doesn’t get better than that.

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Mobile World Congress 2015 Preview: Highlighting Payment Companies – Dan Hodges
By: Dan Hodges   (02/27/2015)

Mobile devices have become an integral part of the purchase process. The balance of power is shifting away from those facilitating the transactions and toward those actually conducting the transaction. Despite a complex, fragmented and constantly changing landscape, the forecasted growth of global mobile purchases (payments) will increase significantly across the globe, from $120B in 2012 to $1.5T in 2017.

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Nickelodeon Kicks Off Upfront Season; Is SpongeBob SquarePants Headed for Broadway? -- Simon Applebaum
By: Simon Applebaum   (02/27/2015)

The focus went back and forth from what new series Nick and its sister services (Nick Jr./Nicktoons/TeenNick) will offer to how those new series will live online and other ways beyond the TV screen. For example, Game Makers, a forthcoming series from iCarly/Victorious/Sam & Cat creator Dan Schneider about two girls who launch a new games venture, will turn whatever games get created by this scripted pair into online destinations and smartphone/tablet apps. (Suggestion: Don't forget smart TVs and devices that make TVs smart, such as Roku, Google Chromecast, etc.) Other series will be positioned for merchandising/advertiser tie-ins through a new Inside/Out Solutions unit. Meantime, Nick perennial SpongeBob SquarePants may be headed for Broadway in musical form. If the opening number showcased (directed by Tina Landau) is a barometer, parent Viacom may have just the thing to break into the family-friendly musical scene dominated by Disney. Solid pace and plenty of clips to view, supported by a wry appearance from Teenage Mutant Ninja Turtles co-star Will Arnett. Echosmith continued Nick's string of solid Upfront event musical wrap-ups.

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Critic’s Notebook: “Empire,” “How to Get Away With Murder,” “Nashville” and More – Ed Martin
By: Ed Martin   (02/26/2015)

Without exception the best soap operas on television these days are Fox’s “Empire” and ABC’s “Nashville,” which can be enjoyed back to back on Wednesdays. (With Taraji P. Henson and Connie Britton respectively headlining those two shows, that combo can’t help but make for a night of terrific TV.) It is significant that both series winningly incorporate a lot of musical performances in ways that move storylines along without ever being jarring (something that derailed Fox’s woeful “Glee” several seasons ago).

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Odds Now Favor Competition in U.S. TV Ratings: Part 8 – Bill Harvey
By: Bill Harvey   (02/26/2015)

Symphony offers an industry opportunity deserving to be called out here. Imagine that the Symphony technology is identified as the closest to what the industry needs for the other screens, and instead of others trying to develop even better platforms, the industry settles on it as a platform that all can develop further together, and each research company integrates its technology into their own samples. If each research company further consists of a calibration sample that has taken great pains to be nationally representative within a larger sample that permits massive data collection, the common Symphony technology at both the inner quality panel level and the complete massive sample level can be rolled up because the Symphony metrics will be a constant yardstick common across all players.

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Will Dish Network's Sling TV Push Streaming Video Content Beyond the Tipping Point? -- Jim Porçarelli, Active International
By: Jim Porçarelli   (02/26/2015)

One of the most significant changes in the media marketplace is the shift away from traditional TV broadcasting. As we highlighted recently in our 2015 media marketplace predictions, we think the new streaming content services will push the shift beyond the tipping point as they draw consumers away from traditional TV viewing habits. Several media companies announced high-profile streaming services for their content last year, including HBO, CBS and Showtime. But the launch of Dish Network's Sling TV the other week has the potential to dramatically accelerate the migration of viewers away from TV and to online video content.

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Mobile World Congress 2015: Highlighting IoT (The Internet of Things) Companies – Dan Hodges
By: Dan Hodges   (02/25/2015)

Samsung chief executive Boo-Keun Yoon at CES said that by 2017 around 90 percent of Samsung’s products will be Internet of Things devices. He hopes it rises to 100 percent over the next five years to harness the “infinite possibilities” technology can add to peoples’ lives. Samsung is tapping people like Yves Behar to design IoT products like pieces of "stylish art & architecture."

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Talking Automation, Programmatic and TV with Patrick Hounsell of Merkle -- The Jay Sears Interview
By: Jay Sears   (02/25/2015)

Many parts of TV will be automated. It’s easier to think of the sellers of TV in two broad buckets -- MVPD’s and Networks. The MVPD inventory will go through automation quicker because they already deal in so-called “remnant” inventory. They will be able to adapt their buy flow more easily. The Media Networks will experience automation in a different way. There will still be a required in-person ideation and negotiation to leverage the truly premium content. But ultimately they will use audience data in a better way.

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Talking Automation, Programmatic and TV with Julian Zilberbrand of ZenithOptimedia -- The Jay Sears Interview
By: Jay Sears   (02/25/2015)

Transparency is required for client confidence. Additionally transparency on models and tech, etc., will allow us to isolate where gaps are and how we need to address them as an industry.

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Talking Automation, Programmatic and TV with Pete Stein, Former CEO, Razorfish -- The Jay Sears Interview
By: Jay Sears   (02/24/2015)

Trust is the minimum of any relationship. Agencies should give clients transparency. Clients should pay agencies a fair fee.

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MediaBizBloggers.com

One of the most significant changes in the media marketplace is the shift away from traditional TV broadcasting. As we highlighted recently in our 2015 media marketplace predictions, we think the new streaming content services will push the shift beyond the tipping point as they draw consumers away from traditional TV viewing habits. Several media companies announced high-profile streaming services for their content last year, including HBO, CBS and Showtime. But the launch of Dish Network's Sling TV the other week has the potential to dramatically accelerate the migration of viewers away from TV and to online video content.

Read More

Without exception the best soap operas on television these days are Fox’s “Empire” and ABC’s “Nashville,” which can be enjoyed back to back on Wednesdays. (With Taraji P. Henson and Connie Britton respectively headlining those two shows, that combo can’t help but make for a night of terrific TV.) It is significant that both series winningly incorporate a lot of musical performances in ways that move storylines along without ever being jarring (something that derailed Fox’s woeful “Glee” several seasons ago).

Read More
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