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Israel's Iron Dome - Shelly Palmer
By: Shelly Palmer   (07/25/2014)

The politics of the conflict between Hamas and the State of Israel are well documented. And, I'm sure you have already formed an opinion about who is at fault and what must be done. This article is not about any of that. It's not about right or wrong, good or bad, politics or religion, it's about a remarkable technology that is serving both at strategic and tactical purpose in an untenable, unsustainable situation.

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How a Smaller-Spending Brand Can Punch Above Its Weight – Bill Harvey and Barbara Connors
By: Bill Harvey   (07/24/2014)

There are many brands even within the largest corporations that do not have a TV budget. These brands have burning questions that are knottier than those faced by their larger siblings, because whatever they do, they have less to do it with. This case study is valuable for all advertisers but especially for those brand managers with smaller or no TV budgets. We estimate that about a thousand CPG brands fall into this classification. Every large CPG advertiser has some of them. This is a story about two of those brands, Woodbridge by Robert Mondavi and Black Box, both popular wines.

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It's Time to Split Planning from Buying – Brian Jacobs
By: Brian Jacobs   (07/24/2014)

In the beginning there were media buying agencies. In fact, somewhat disappointingly here we are 40 odd years later and this is still the descriptor used by most clients to describe the organizations responsible for handling their media budgets. All that investment in people, research, tools and techniques and they're still "my media buyers."

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The Future of Advertising is Not Coming After the Break – Walter Sabo
By: Walter Sabo   (07/23/2014)

Brand CEOs often make bold speeches about the need for ad agencies to find new approaches for delivering messages to their consumers. Then it never happens. The reason it never happens is that the entire ad agency economic model is built on the agency creating and buying spots. As long as the 30-second spot is the gold standard for ad agency profits, not much will change.

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An Unforgettable Finale for "24," A Badass Ninja Warrior and More Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (07/22/2014)

Our top moments of the week:

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Mobile 2014: Mapping The Customer Journey - Dan Hodges
By: Dan Hodges   (07/22/2014)

There has been much written about the embracing of smartphones and its impact on the customer shopping journey. Are consumers really using smartphones as much as it is claimed or is this just more industry hype? If shoppers are using their smartphones for shopping, what are they doing? How many shoppers are using their smartphones and what is the impact on your business?

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Courage and Grit: An Interview with Media Legend Phil Guarascio - John Piccone
By: John Piccone   (07/22/2014)

Phil Guarascio is a high profile innovator in the media and advertising world. His career as Media Director at a major New York City agency, VP of corporate marketing and advertising at General Motors and Lead Executive, marketing and sales at the National Football League has positioned him to see and impact many corners of the media and marketing spectrum at various times in the evolution and revolution of the business. I have had the pleasure of getting to know Phil through his involvement as a board member of Simulmedia. I have enjoyed how his perspective is always grounded in the proof that there is nothing new under the sun as long as you can weather the storms and recognize the silver linings. Here are a few examples of how he used courage and grit to change the media and marketing landscape as we know it.

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Travesty of the Daytime Emmy Awards – Simon Applebaum
By: Simon Applebaum   (07/21/2014)

Meantime, silence continues from the National Academy of Television Arts & Sciences (separate from the Academy of Television Arts & Sciences, responsible for the primetime Emmys) about the far-flung fiasco that was the Daytime Emmy presentation they oversaw several weeks ago.

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LG G3 Review - Shelly Palmer
By: Shelly Palmer   (07/18/2014)

If I had to buy an Android phone today, I'd would run to the store and pick up an LG G3. It is, without question, the best Android-powered smartphone available today, July 18, 2014. This may or may not be true tomorrow or in a week or a month, such is life in the world of connected devices. But for today, the LG G3 is my smartphone of choice. Why? It's a very balanced mix of power, features and benefits.

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Insight is a Terrible Thing to Waste – Mike Drexler
By: Mike Drexler   (07/17/2014)

Waste can be defined as misdirected marketing resources – or mistargeted advertising. In any event, waste is truly the enemy of marketers. Like most enemies, it doesn't always make itself obvious. Waste often occurs in the shadows, undetected until after the results are in. And then time is spent trying to figure out what happened, why it happened and how to fix it next time.

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MediaBizBloggers.com

The politics of the conflict between Hamas and the State of Israel are well documented. And, I'm sure you have already formed an opinion about who is at fault and what must be done. This article is not about any of that. It's not about right or wrong, good or bad, politics or religion, it's about a remarkable technology that is serving both at strategic and tactical purpose in an untenable, unsustainable situation.

Read More

Throughout the tour, the two shows everyone seemed to not simply like but to designate as the best and brightest of broadcast's fall freshmen were The Flash and Jane the Virgin. (Both shows made a splash during upfront week, too.) Certainly, they weren't the only shows that impressed the press: Fox's Gotham and Red Band Society, NBC's Marry Me and Constantine, ABC's How to Get Away with Murder and Forever and CBS' Scorpion and Battle Creek (a midseason entry) also had people talking. But by any measure The Flash and Jane came out on top.

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