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Consumers Reward Brands that Take Chances on New Media – Jesse Wolfersberger, GroupM Next
By: Jesse Wolfersberger   (05/05/2015)

Imagine you are a marketer in the early ‘80s, targeting a young demographic. A new cable channel, MTV, is gaining momentum with young people. Knowing what you know now, it would have been an easy decision to get in on the ground floor of one of the defining cultural influences of the decade, a generational touchstone. But what would you have done at the time? Maybe you would have crunched the numbers, looked at the demographic splits, and made your decision – the safe, bean counter strategy. At that point, not knowing what MTV would become, you likely would not have taken the risk. It’s safer to let someone else jump in first, test the waters and then join them later.

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The Accelerated Growth of Online Video Fueled by Migration to Mobile Devices -- Cenk Bulbul, Google
By: Cenk Bulbul   (05/04/2015)

We’ve come a long way over the past 10 years. But while we’ve grown bigger, we haven’t stopped growing. As of February 2015, according to Nielsen US panel data, YouTube reaches more 18-49 year-olds than any cable network in the US. And, YouTube does this on mobile alone.4

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Upfront News and Views: Music and Millennials at BET Networks -- by Simon Applebaum
By: Simon Applebaum   (05/04/2015)

Singer/actress Brandy Norwood will headline new BET romantic sitcom “Zoe Moon,” and the unscripted newbies include “Chasing Destiny” (female superstar hunt led by Destiny's Child member Kelly Rowland), “About the Business” (urban Hollywood profile), “Criminals at Work” (workplace crimes) and “The Label” (rap/pop music history over the last quarter-century). Journalists who didn't get the press release didn't know about a reboot of “Punk’d,” the long-running MTV prank show, or “DeSean Jackson Home Team,” featuring the popular Washington Redskins player. And while Queen Latifah appeared twice to tell attendees about Centric (and unscripted series “From the Bottom Up” and “Curve Appeal” from her own Flavor Unit Entertainment venture) she left out Flavor Unit's intention to premiere four BET original movies over the next year (“Brotherly Love”/”November Rule”/”Deuces” and “S.N.I.T.C.H.”). Not noted anywhere: The status of “The Start-Up,” BET's next scripted series first announced last spring, and plans for a six-hour Nelson Mandela miniseries, following up on “The Book of Negroes,” the channel's first original mini and possible Emmy Awards frontrunner (especially for star Aunjanue Ellis).

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Upfront News and Views: Ovation Stakes a Claim Sundays at 8 -- Simon Applebaum
By: Simon Applebaum   (05/01/2015)

“Green Porno Live!,” Isabella Rossellini's hour-long adaptation of her popular Web shorts, begins the Sunday stretch May 17, followed by “The Da Vinci Life” (countdown of culture groundbreakers in a chosen profession/June 7), “Southern Uncovered” (Ted Lee and brother Matthew looking for cuisine and culture in Atlanta, Louisville and other cities/June 14), “On the Rock” (Mick Rock's profile of pop music legends/August 7) and “Art Breakers” (art collectors at work/October 6). Under development for late 2015 or first half 2016 on Ovation: “Street Art Revival,” “The Gavel,” “Art Therapy” and “One Man's Trash.” Several scripted series are in the works as well as some performance specials.

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Connecting Media, Technology and Brands to Tomorrow’s Consumer – Team DPAA
By: Team DPAA   (05/01/2015)

A new white paper from The Store WPP, Intel Corporation and the Digital Place Based Advertising Association (DPAA) examines the dramatic shifts in the retail industry brought about by technology's impact on the way consumers interact with brands. "Connecting Media, Technology and Brands to Tomorrow's Consumer" addresses the many challenges and opportunities facing brands as they move through the retail system. As the paper states: "The old retail model is broken."

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CBS’ “Mom” Ends a Triumphant Second Season
By: Ed Martin   (04/30/2015)

I find it increasingly difficult to not designate “Mom” as TV’s top comedy, if only because it surpasses even “The Middle” in actually being about something. That statement isn’t entirely accurate. “Mom” is about many things: Family dysfunction, family togetherness, friendship, forgiveness, financial hardship and, at its core, the perils of addiction and the pressures of economic discrimination. Christy Plunkett and her mother Bonnie – played with striking sensitivity and fearless comic enthusiasm by Anna Faris and Allison Janney – are both addicts with rich histories filled with self-destructive behavior.

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Upfront News and Views: Scripps Redefines Live “Pod”-Casting -- Simon Applebaum
By: Simon Applebaum   (04/30/2015)

More than 2,500 hours of original programming will play among Food Network, Cooking Channel, Travel Channel, Great American Country, Home & Garden Television and DIY during the next 12 months. Travel will continue the envelope-pushing direction launched this winter through “Breaking Borders” with “50/50” (people decide on the spot to take 50-hour trips to extreme destinations worth $50,000), “Boy to Man” (filmmaker Tim Noonan witnesses unique rite-of-passage rituals across the globe) and “Planet Primetime” (host Karla Cavalli steps into the thick of TV series around the world in roles from circus star to figure skater). Upcoming Food Network series include “American Diner Revival” (May), “Craziest Restaurants in America” (June) and “Crazy Kitchen” (August), plus more “Chopped,” “Cutthroat Kitchen” and “Guy's Grocery Games” miniseries spinoffs. “Junk Food Flip” (June), “Holy & Hungry” (August) and “Hungry Hungry History” (September) will be among Cooking Channel's newcomers. HGTV limited its info on new series to late spring/summer debuts, including “Sale of Two Cities” (May 4) and “America's Most Desperate Kitchen” (July 1). DIY's 16 new series include an increase in celebrity-centric projects, such as “I Pity the Tool with Mr. T” and “Building Belushi” with actor Jim Belushi. One new series comes to Great American Country this week: “Made from America” with noted T-shirt designer Gabe Johnson.

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“Television is Not Dying!”: Turner Sales President Donna Speciale -- Charlene Weisler
By: Charlene Weisler   (04/29/2015)

Digital has changed the way that we need to think about data. Facebook and Google all have a lot of data at their fingertips … and media companies have a lot of data, too. Research now has a huge seat at the table and it is very exciting. Turner has seven networks. Each one of our networks is very distinct by audience and we do that for a reason. We have audiences from kids at the Cartoon Network to both Millennials and mature news seekers at CNN. Our digital landscapes also have different audiences. Marketers can now reach mostly anybody they want to reach on any platform on any network by advertising on Turner. We never had to sell it that way before. We only sold it on what Nielsen offered -- the buckets of age and gender. That is not good enough anymore. We now have to reach that “auto buyer,” that “auto intender,” that person going to a site to look for more information. The more information we can bring to a marketer as to who our audience is, the larger share of advertiser budgets we can garner. We need to prove that we reach those consumers with the intent to purchase. We never had to look at that before and that is why data is so important now for our success.

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Twitter Agrees: It’s Time for a “Nashville”-“Grey’s Anatomy” Crossover – Ed Martin
By: Ed Martin   (04/28/2015)

While the character is hot, and since “Nashville” could use a media boost, why not connect Dr. Rand to a character at the hospital on “Grey’s” where all the characters work (at least until they are killed off or are otherwise removed from the narrative). He could pay a visit to Seattle – and bring his girlfriend Scarlett along with him – and perhaps decide to stay on at the hospital just as poor Scarlett’s career takes off, necessitating her return to Music City.

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TV and Digital Rise in Q1 – James Fennessy, SMI
By: James Fennessy   (04/28/2015)

A look at the past month’s data is a telling indicator of how each media sector will rank as we move into Q2, an all-important period for advertisers and media owners. Winning the title of the ad industry's fastest-growing sector, digital continues to take the lead in the market with +24% growth in March year-on-year. Within the much-buzzed-about sector, ad networks and exchanges (+39%), social (+57%) and video (+34%) all recorded large double-digit gains.

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MediaBizBloggers.com

We’ve come a long way over the past 10 years. But while we’ve grown bigger, we haven’t stopped growing. As of February 2015, according to Nielsen US panel data, YouTube reaches more 18-49 year-olds than any cable network in the US. And, YouTube does this on mobile alone.4

Read More

Singer/actress Brandy Norwood will headline new BET romantic sitcom “Zoe Moon,” and the unscripted newbies include “Chasing Destiny” (female superstar hunt led by Destiny's Child member Kelly Rowland), “About the Business” (urban Hollywood profile), “Criminals at Work” (workplace crimes) and “The Label” (rap/pop music history over the last quarter-century). Journalists who didn't get the press release didn't know about a reboot of “Punk’d,” the long-running MTV prank show, or “DeSean Jackson Home Team,” featuring the popular Washington Redskins player. And while Queen Latifah appeared twice to tell attendees about Centric (and unscripted series “From the Bottom Up” and “Curve Appeal” from her own Flavor Unit Entertainment venture) she left out Flavor Unit's intention to premiere four BET original movies over the next year (“Brotherly Love”/”November Rule”/”Deuces” and “S.N.I.T.C.H.”). Not noted anywhere: The status of “The Start-Up,” BET's next scripted series first announced last spring, and plans for a six-hour Nelson Mandela miniseries, following up on “The Book of Negroes,” the channel's first original mini and possible Emmy Awards frontrunner (especially for star Aunjanue Ellis).

Read More
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