Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “The motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.” A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious: Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.”
Last July, MyersBizNet Media Business Report corporate members learned about Oculus Rift, which made the news recently when Facebook acquired the company and its immersive virtual reality technology for $2 billion. Members of MyersBizNet learn early about emerging technologies and tech companies that will impact media and marketing. In February, just a few weeks before the Oculus Rift acquisition, we suggested that members pay close attention to the virtual reality and virtual video space, focusing our attention on Glyph, a Kickstarter project that we believe could be even more important as a marketing and content distribution advance than Oculus Rift. We're re-publishing both reports below. Read the weekly MyersBizNet Media Business Report for our regular first-look advisories on new media technologies and tech companies to watch.