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Should Digital OOH Be Rebranded Public Video? -- Charlotte Lipman
By: Charlotte Lipman   (10/31/2014)

Should Digital Out-of-Home media be rebranded as Public Video? That was the suggestion of Digital Place-Based Advertising Association Chairman and Zoom Media CEO François de Gaspé Beaubien at last week’s DailyDOOH (Digital Out-of-Home) Investor Conference. He boldly called for a complete out-of-home rebrand and recommended that the medium change its name to Public Video in order to tap into digital ad spend. If online video is the fastest growing segment, he argued, then why not infiltrate that domain? Public video is direct, concise and reflective of the media, de Gaspe Beaubien pointed out.

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A La Carte Cable Is Almost Here - Shelly Palmer
By: Shelly Palmer   (10/31/2014)

In his recent blog post, Tech Transitions, Video, and the Future, Tom Wheeler, Chairman of the Federal Communications Commission (FCC) writes, "I am asking the Commission to start a rulemaking proceeding in which we would modernize our interpretation of the term "multichannel video programming distributor" (MVPD) so that it is technology-neutral. The result of this technical adjustment will be to give MVPDs that use the Internet (or any other method of transmission) the same access to programming owned by cable operators and the same ability to negotiate to carry broadcast TV stations that Congress gave to satellite systems in order to ensure competitive video markets."

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National Geographic Channel Takes to the Big Easy to Launch New Food Programming – Ed Martin
By: Ed Martin   (10/30/2014)

National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

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Entrepreneurship: Having the Vision to Lose Sight of the Shoreline and Succeed – Monica C. Smith
By: Monica C. Smith   (10/30/2014)

This week I celebrate the three-year anniversary of when I decided to start i. Predictus (the ones we are counting). I am often asked why there are no women on my board or more in my company or why I don’t have women investors. The answer is simple: They have not appeared yet. Women have appeared on my journey; entrepreneurs like me who started their first company with the support of a man willing to invest in them, their spirit and drive. Many of the women I have encountered (not all but enough) have not reached their hand out to me, but in fact have presented obstacles to me instead. They come in the form of legal letters, industry gossip and overall fear-mongering. I am not sure why that is but again there are not many of us so the few that exist should take inventory.

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If Native Advertising is So Great, Why Does It Suck So Much? -- Tom Foran, CRO, Outbrain
By: Tom Foran   (10/30/2014)

We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. Conversely, audiences have only been willing insofar as the stories coming from brands are authentic and valuable to their day-to-day existence. There’s plenty of evidence to support the notion that consumers don’t lose any sleep over who produces the content they enjoy. In fact, consumers have developed an expectation that the brands on their radars should produce content serially. A recent TNS study found that 60% of consumers expect owned content from brands, nearly half of them (46 %) follow their favorite brands’ blogs, while 40% of consumers are disappointed in brands that don’t produce or maintain a blog, citing everything from laziness to fading relevance as reasons a brand might not bother with content.

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The Superpowers of Sir Martin Sorrell Versus the UK Government – Brian Jacobs
By: Brian Jacobs   (10/29/2014)

Anyone who works for or has ever worked for Sir Martin Sorrell’s WPP will know the email story. Basically, if you send Sir Martin an email you will get a personal response within around 30 minutes. I can vouch for this being the case. I even tried the theory out after I had left WPP and can report that it still holds. Quite how Sir Martin does this is unclear; given the number of emails he must receive he must either have a supremely efficient and very well informed group of personal assistants or he is indeed blessed with super email-answering powers. Whichever it is, it’s mightily impressive and certainly puts into context some of the difficulties faced in getting any response at all out of some of his agencies.

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The Revolutionary Evolution of Media: A Book in Progress – Paul S. Maxwell
By: Paul S. Maxwell   (10/29/2014)

You’ve heard that before, I know. But bear with me as I illustrate how the past has, in fact, foreshadowed the future of media. Speaking of which … “media,” in my mind, is a misnomer. The plural of the Latin “medium,” it has been useful in the past but is now seriously outdated. I mean really, “media” for everything from scratchings on caves to scrolls to books to radio to television to the Internet, the Twitter-scape, Insta-everything and even, God help us, Bill O’Reilly and Jon Stewart? Let’s call it what it really is: Medias. As in the plural of the plural.

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ABC’s Red-Hot “How to Get Away with Murder” Proves Broadcast Isn’t Playing It Safe – Ed Martin
By: Ed Martin   (10/29/2014)

In an exciting but not altogether unexpected development, the addition of “How to Get Away with Murder” to ABC’s schedule now gives each of the Big Three networks a current drama series that challenges basic cable’s status as the home of top-quality, unapologetically adult programming. The other two shows that share the distinction of being utterly “cable-worthy” are CBS’ “The Good Wife” (the first to reach this exciting status, and still the best) and NBC’s “The Blacklist” (a handsomely produced thrill-ride that for better or worse has brought pay cable-level violence and brutality to broadcast television). Each of these three can be positioned alongside the best that AMC and FX have to offer. One might also put ABC’s sizzling “Scandal” and NBC’s monstrous midseason effort “Hannibal” on this short list of broadcast series that often dare to go there, content wise.

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Planet Ed: Universal’s “Mr. Greenblatt” Visits NBC’s “Days of Our Lives”
By: Ed Martin   (10/28/2014)

The trials and tribulations of daytime dramas in recent years – which collectively have far outweighed the problems and perils suffered by their characters – have left this unique broadcast format in near ruins. Only four remain – CBS’ “The Young and the Restless” and “The Bold and the Beautiful,” ABC’s “General Hospital” and NBC’s “Days of Our Lives” – and while they are performing comparative miracles on shrinking budgets, the ever-present threat of genre termination continues to hang over them all.

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Video Everywhere: From Pennsylvania Avenue to Madison Avenue to Main Street, USA – Barry Frey
By: Barry Frey   (10/28/2014)

The “It’s On Us” campaign to stop sexual assault on campuses, featuring celebrities and strongly promoted by the White House, is using the power of digital place-based media to spark and promote a critical conversation. The Pvblic Foundation, which organized this campaign, worked with the DPAA and Agency 672 to tell an important story by accessing video screens everywhere. ZOOM Fitness Screens, Verifone Taxi Cabs, National CineMedia and others showcased this important cause on screens in their venues throughout the county.

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Should Digital Out-of-Home media be rebranded as Public Video? That was the suggestion of Digital Place-Based Advertising Association Chairman and Zoom Media CEO François de Gaspé Beaubien at last week’s DailyDOOH (Digital Out-of-Home) Investor Conference. He boldly called for a complete out-of-home rebrand and recommended that the medium change its name to Public Video in order to tap into digital ad spend. If online video is the fastest growing segment, he argued, then why not infiltrate that domain? Public video is direct, concise and reflective of the media, de Gaspe Beaubien pointed out.

Read More

National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

Read More
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