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Advancements in Cross Platform Measurement - Charlene Weisler
By: Charlene Weisler   (05/12/2015)

CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year's conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.

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Where Do We Go From Here? -- Mike Drexler
By: Mike Drexler   (05/11/2015)

What I worry most about, however, is the relationship between advertisers and agencies which has continued to decline, most recently lasting an average of less than four years.

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NewFront News and Views: Maker Studios, Mode Media, Conde Nast – Simon Applebaum
By: Simon Applebaum   (05/11/2015)

Maker Studios: Staying put as short-form content producer catering to Millennals with Disney relationship beginning to bear fruit (Marvel Comics and X Games programming ahead).

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“Mad Men”: A Fond Farewell to Betty Draper Francis – Ed Martin
By: Ed Martin   (05/08/2015)

My one big gripe with “Mad Men” has to do with the inexplicable downsizing or marginalizing or status reduction or whatever you want to call it of Betty.

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NewFront News and Views: Hulu's New Cable Party -- Simon Applebaum
By: Simon Applebaum   (05/08/2015)

Hulu chief executive Mike Hopkins teased one main theme early on, when suggesting 60 percent of Hulu subs watch "on the best screen available," an indirect reference to smart TVs and devices like Roku.

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Remembering David Goldberg -- Michael Kassan
By: Michael Kassan   (05/08/2015)

Seeing the outpouring of love, respect and admiration for David Goldberg reminded me of my own fond memories of him – and more specifically, an experience he, Sheryl Sandberg and I shared (and I blogged about) back in 2010.

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The First Programmatic Upfront Looking Like 2017 – Bill Harvey
By: Bill Harvey   (05/07/2015)

TV ad sellers are already hard at work building infrastructure to be able to automate their businesses before Google, Facebook or somebody else does it for them.

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With Transgender Storyline, “The Bold and the Beautiful” Explores an Especially Timely Issue -- Ed Martin
By: Ed Martin   (05/07/2015)

CBS’ “The Bold and the Beautiful” find itself in a distinctive position these days, with a story about a transgender character that happens to be playing out on the venerable daytime drama at the same time that Bruce Jenner’s transition is playing out in the media.

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Cinema Solves for Fragmentation with Unrivaled Impact – John McCauley, Screenvision
By: John McCauley   (05/07/2015)

Today’s media marketplace is operating within unprecedented times and changing at a breakneck pace. Fueled by unbridled technological innovation, fragmentation has never been a greater concern for media buyers and brands. Finding scale with the right audience, within the right environment, at the right time is a tremendous challenge … for most. Cinema is thriving in this environment.

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To Make a Real Impression, Marketers Have to Forget About “the” Impression – Jon Eccles, Pandora
By: Jon Eccles   (05/06/2015)

The technology now exists to see, for instance, how much of an ad is visible, or whether the viewer scrolled to the bottom of the page, or simply left a window open in a tab and ignored it for hours.

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Emmy Awards 2015: And the Nominees Should Be … (Part 1)
The process of determining this year’s Emmy nominees has begun, and we won’t know the results until the official announcement on July 16 from the Academy of Television Arts & Sciences.

The New Normal for Online Shopping
What would you do to get a great deal online? Turns out that it's quite a lot, especially if you're a Millennial.

Dear Media: We Hoaxed You! Love, Taylor Swift and Apple Music
Was the Taylor Swift / Apple Music dust up nothing more than a premeditated hoax?

OTT w/ TiVo! Can Wi-Fi Trump Cellular?
Oh, Roamio, wherefore art thou? That’s something more cable operators (MSOs) as well as other internet service providers (ISPs) might be asking TiVo CEO Tom Rogers about. TiVo’s Roamio OTA is a set-top-box that acts as a digital video recorder for off-the-air broadcast stations. Rogers goes a lot further than just telling MSOs they can dodge retransmission fees: He suggests cable just get out of the video business and cede “TV” to over-the-top players. (Or, just go national OTT with current and/or altered bundles; can’t tell me the major MSOs haven’t run business scenarios to do just that.)

TED Women 2015: A Man's Eye-View
This year's TED Women Conference was my 20th TED and my first TED Women, where I was one of a handful of male attendees.

Stuart Elliott: When the News Makes News
The Brian Williams story continues, and with it, ever more to ponder.

"TREotM": The Seventies (with Coax)
Chapter 10, Part 5

Who Controls the Digital Eco-System?
Ever since the first man clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has under-pinned much of the discussion and debate. Who’s in charge?

The "Polbuzz" is Building: PBS’ "Poldark" is a Summer Sensation
A best in show has emerged from television’s busiest summer ever. The distinction may strike some as improbable during the season in which popcorn entertainment generally rules. This fine program has nothing to do with aliens, zombies, cops or killers. It is a first-class remake of a historical drama from the Seventies that probably sounds like a snooze. And while such declarations are generally a matter of individual taste, from where I sit it’s more entertaining than anything else on broadcast, cable or stream right now.

ARF Rocks Research World with Measurement Mandate
This year’s ARF Audience Measurement Conference, a top research-oriented conference, focused two of its 2 ½ days on the challenges in cross platform measurement. Cross platform continues to be a major initiative of an industry that has historically focused predominantly on television. But the days of linear TV dominating the discussion and the historical buying and selling of spots and dots is just about over.

Sold-Out ARF Conference Incites Industry Action
“Who sells out a research conference?” asked Advertising Research Foundation (ARF) CEO and President Gayle Fuguitt to the, yes, sold-out audience at the Foundation’s recent Audience Measurement Conference held at the sleek Conrad Hotel in Manhattan’s Battery Park City.

Data, Data Everywhere in the Upfront: An Overview -- Part 5
This is the fifth and final part of a series examining the new data initiatives of major data companies. Parts 1 through 4 outlined the many data initiatives, their scalability, whether their services were gaining traction in the industry and the issue of a standard metric to link systems and platforms. Here, I ask about the role of research in the Era of Data. Is its role changing? Is there a future for research as we know it?

CARPE DIEM: Advertising and the Media
Published on Apr 13, 2015

Broadcast Milestone: A Summer Stunner
It’s the first week of summer, and didja notice? Something rather remarkable happened last night. CBS, NBC and ABC offered three hours of original series programming. Further, Fox’s two hours were filled with original shows and one-half of The CW’s two-hour primetime block was occupied by a brand new episode of a long-running series.

Hard Truths from Universal McCann’s David Cohen
When a senior advertising executive who handles money matters appears at an industry event and speaks his mind in a public forum, as Universal McCann Chief Investment Officer David Cohen did at last week's Online Video Advertising Summit here in New York, everyone should pay attention.

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