It's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to broadcast and cable networks and national TV program syndication companies. But agency executives like John Muszynski, Chief Investment Officer of SMGX, says he's not just looking at television anymore. John, along with other advertising investors like Kris Magel of Initiative, Mike Rosen of SMG, and Dave Cohen of Universal McCann, are eager to learn how programmers will make digital video and two screen experiences more valuable for consumers as well as advertisers. Watch this week's Video Media Business Report for John Muszynski's Upfront overview, available below, at Reuters Insider, YouTube and www.jackmyers.com.

Dramatic demographic shifts are affecting today's television audiences and should change the way we think about our key advertising markets. The 18- to 49-year-old age group has been traditionally coveted by advertisers, who increasingly seek the even-younger Millennials, but it's the baby boomers who should be highly prized. They grew up with television and remain loyal to it, and their buying power is greater than ever.

What were your top moments this week?

"In the past year, one in seven large organisations detected hackers within their systems." This is the highest level recorded, said the recently released PwC 2012 Information Security Breaches Survey. It was completed in conjunction with Infosecurity Europe and supported by the Department for Business, Innovation and Skills. The survey goes on to say; "This year's results show that security breaches remain at historically high levels, costing UK plc billions of pounds every year." The additional summary stats are compelling as well:

This is it: the golden moment when digital media can really come into its own. To create a new standard in quality digital publishing, we need to recognize it as an entirely new medium and rethink the relationship between content, editorial design and user experience. Sometimes that means borrowing from and improving on trusted old standards. At other times it means pushing into new frontiers. In the SAY Media Lab, here's how we're seeing this start to happen.

A pair of back-to-back events last Wednesday brought the first annual festival of "NewFronts" to a close. Google/YouTube, the bigger of the two with more than 2,000 people at the Beacon Theater, was closed to press, the other, one of YouTube's newest attractions (not part of the Original Channels venture showcased at Beacon), was open for observation.

Every year, as a marketing and media services company, we monitor client-planning trends as well as how those mirror trends in the greater marketplace. Recently, I shared our observation that with our clients, social has increasingly become the "spark" within the media mix of choice. That not only is social in the mix a majority of the time – it is leading it. We've long believed that this is an indicator of what is going on in the marketplace at large. Social as a whole has been busy proving itself and growing in favor.

An exclusive analysis by Jack Myers Media Business Report provides compelling and convincing data that Facebook will experience explosive revenue growth driving exponential increases in shareholder value. By 2020, Facebook will be positioned to capture a significant share of a $150 billion to $200 billion digital and social advertising and communications marketplace just in the U.S. View my forecast for Facebook’s public offering below, at www.jackmyers.com, at Reuters Insider and at the Jack Myers YouTube Channel. My full economic analysis of Facebook's revenue potential from 2012 to 2020 is available to subscribers at jackmyers.com (For your password contact maryann@jackmyers.com). The full 2009-2020 Myers Marketing & Advertising Investment Data and Forecast, with details on 56 media and marketing categories, is also available at www.jackmyers.com.

In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction. In a world where we are never far away from an electronic, online screen, we increasingly feel an inner urge to check our emails, social media pages and IM in every circumstance, despite how inappropriate that situation may be.