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Advancements in Cross Platform Measurement - Charlene Weisler
By: Charlene Weisler   (05/12/2015)

CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year's conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.

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Where Do We Go From Here? -- Mike Drexler
By: Mike Drexler   (05/11/2015)

What I worry most about, however, is the relationship between advertisers and agencies which has continued to decline, most recently lasting an average of less than four years.

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NewFront News and Views: Maker Studios, Mode Media, Conde Nast – Simon Applebaum
By: Simon Applebaum   (05/11/2015)

Maker Studios: Staying put as short-form content producer catering to Millennals with Disney relationship beginning to bear fruit (Marvel Comics and X Games programming ahead).

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“Mad Men”: A Fond Farewell to Betty Draper Francis – Ed Martin
By: Ed Martin   (05/08/2015)

My one big gripe with “Mad Men” has to do with the inexplicable downsizing or marginalizing or status reduction or whatever you want to call it of Betty.

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NewFront News and Views: Hulu's New Cable Party -- Simon Applebaum
By: Simon Applebaum   (05/08/2015)

Hulu chief executive Mike Hopkins teased one main theme early on, when suggesting 60 percent of Hulu subs watch "on the best screen available," an indirect reference to smart TVs and devices like Roku.

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Remembering David Goldberg -- Michael Kassan
By: Michael Kassan   (05/08/2015)

Seeing the outpouring of love, respect and admiration for David Goldberg reminded me of my own fond memories of him – and more specifically, an experience he, Sheryl Sandberg and I shared (and I blogged about) back in 2010.

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The First Programmatic Upfront Looking Like 2017 – Bill Harvey
By: Bill Harvey   (05/07/2015)

TV ad sellers are already hard at work building infrastructure to be able to automate their businesses before Google, Facebook or somebody else does it for them.

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With Transgender Storyline, “The Bold and the Beautiful” Explores an Especially Timely Issue -- Ed Martin
By: Ed Martin   (05/07/2015)

CBS’ “The Bold and the Beautiful” find itself in a distinctive position these days, with a story about a transgender character that happens to be playing out on the venerable daytime drama at the same time that Bruce Jenner’s transition is playing out in the media.

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Cinema Solves for Fragmentation with Unrivaled Impact – John McCauley, Screenvision
By: John McCauley   (05/07/2015)

Today’s media marketplace is operating within unprecedented times and changing at a breakneck pace. Fueled by unbridled technological innovation, fragmentation has never been a greater concern for media buyers and brands. Finding scale with the right audience, within the right environment, at the right time is a tremendous challenge … for most. Cinema is thriving in this environment.

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To Make a Real Impression, Marketers Have to Forget About “the” Impression – Jon Eccles, Pandora
By: Jon Eccles   (05/06/2015)

The technology now exists to see, for instance, how much of an ad is visible, or whether the viewer scrolled to the bottom of the page, or simply left a window open in a tab and ignored it for hours.

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MediaVillage.com

Forward Thinking: How to Get a Seat on the Board
For many, serving on a company board would be the pinnacle of a career. It’s a lofty long-term goal, but if you actively build the skills needed for board seat throughout your career, you’ll be better positioned for opportunities to present themselves later.

Donald Trump’s Ten Brand Secrets -- Revealed!
And… From stodgy magazine to multimedia juggernaut – how "The New Yorker" did it.

A Possible New Path for Newspaper
For the better part of their storied history, IBM focused all of its energies against selling hardware. And for a good long time that’s all that was required as they were the only game in town. In the 1980’s that began to change. Competitive pressure on the personal computing front forced them to begin to cut distribution deals with national retailers -- a decision that would have at one time been considered heresy. Ensuing pricing pressure would force IBM to ultimately sell off their personal divisions and reconsider their overall go-to-market strategy.

Pivotal Research’s Brian Wieser on Ad Technology and 2016 Trends
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses ad technology and 2016 trends with Pivotal Research’s Senior Analyst Brian Wieser.

Attention Award Shows: Live TV Musicals are Not Movies!
NBC did a sensational job with “The Wiz Live!” two months ago, by far the best of its live Broadway musical adaptations. Wonderful cast from top to bottom, dynamite direction and choreography and, despite not having a live audience in the studio to make the live performance more electric (the only major flaw, especially in the wake of “Grease Live!” on Fox), a triumph for all involved.

A New Era in Super Bowl Messaging -- Gender News Weekly
This is a special Super Bowl edition of Gender News Weekly, a blog series focused on gender equality, gender politics and the shift in gender norms in business and relationships and inspired by Jack Myers’ upcoming book, “The Future of Men: Masculinity in the Twenty-First Century.”

Can the Tech/Media Worlds Hit “Pause”?
Is there any way to put what got out back into Pandora’s Box and reseal it? My old friend from our cable days, Steve Effros, thinks the worlds of social media have gotten out of hand. Seeing as the cable/telecommunication cabals helped unleash the social media madness, we might want to consider the question of how to put (some of) it back.

The Top Five Ads That Did Not Appear During Super Bowl 50
Last week on Charlie Rose, MediaVillage’s Stuart Elliott called the Super Bowl, “the one day of the year when the American public will give Madison Avenue their undivided attention.” That comment prompted one industry pro to jokingly tweet, “Only one day??? Time to rethink my career!” (Scroll down to the bottom of this column to watch Charlie's interview with Stuart.)

TV or Not TV, That Is the Question
One of the many lively sessions at the Digital Place Based Advertising Association's (DPAA) annual Video Everywhere Summit in the fall was a panel that debated video agnostic planning; the issue of whether all video screens should be valued equally (see link to panel video at end of column). Suffice it to say, there were strong opinions expressed on the topic but one clear takeaway emerged: With screens now pretty much omnipresent in our lives, the definition of what constitutes television is murkier than ever.

Dramas Deluxe: “O.J. Simpson,” “American Crime,” “London Spy”
The overload of quality television shows no sign of waning anytime soon, even if critics are collapsing under the burden of it all and ordinary people are starting to push back, overwhelmed by the crushing combination of so much choice and so little time. Allow me to identify three stand-out drama series from the ever-growing list. BBC America's “London Spy,” the second season of ABC’s “American Crime” (currently the most powerful drama on broadcast television) and the first season of FX’s formidable new franchise “American Crime Story” are setting the bar awfully high for the year to come.

Super Bowl 50: Where Were the Brand Stories?
Super Bowl 50 was overrun with 30-second bits of confusing, celebrity-laden, idea-missing, frenetic hype and hyperbole, most of which lacked any memorable brand story whatsoever. 

2016 Network Upfront and Digital NewFronts Calendar
Television Network Upfront and Digital NewFronts Schedule

Rick Erwin of Acxiom on Targeting with Data
Rick Erwin has been in the epicenter of the data driven marketplace for over 25 years, including 10 at Experian and 12 at RR Donnelley. Now as President of Audience Solutions for Acxiom, Erwin is responsible for the success of the data, analytics and digital media business globally in division. “Acxiom is an enterprise data, analytics and software-as-a-service company [referring to the cloud],” he says.

Stuart Elliott: What the "L" Happened to Super Bowl 50 Advertising?
What a shame! The commercials that ran Sunday on CBS during Super Bowl 50 were, for the most part, as forgettable as the game was.

Susan Sarandon at the SAGs, Beer Ads and More: Gender News Weekly
Inspired by Jack Myers' new book "The Future of Men: Masculinity in the Twenty-First Century" (coming in March), this is a weekly blog focused on gender equality, gender politics and the shift in gender norms in business and culture. Read on for this week's news roundup.

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