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From Airsoft to Parkour: Building Some of the Largest YouTube Audiences in the World – Sean Womack, Touchstorm
By: Sean Womack   (08/21/2014)

The sheer volume of niche conversations taking place every day on YouTube is enough for marketers to stop and dig deeper. It’s the reason Red Bull doesn’t push beverage videos, DC Shoes has a top Skateboarding channel, Andy Schrock has a nearly perfect TVi Score and why more than 29 million people subscribe to content in this category.

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The Future of Across-Screen Advertising: Part II -- Bill Harvey
By: Bill Harvey   (08/20/2014)

Using a completely different methodology, classical advertising research best practices with hard measures of exposed/unexposed (having the latter is as good as it gets in advertising research), Symphony Advanced Media is corroborating Jack Wakshlag’s landmark finding every day. In their nearly 10,000-person national panel (being passively measured for exposure to screen content across TV, digital, mobile phone and tablet, social and search), studies done for different advertisers, agency groups and networks indicate that what they call “Socialtasking” (their coinage from “multitasking” and Symphony’s coined word “Mobiletasking”) lifts advertising recall up to six additional percentage points of the audience when people are watching TV while communicating with other people electronically by any means.

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Xaxis Edges Towards Its Whyaxis – Brian Jacobs
By: Brian Jacobs   (08/19/2014)

Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I have been critical of the Xaxis model, and therefore it’s only right to say “fair play” to them when they admit it’s time to evolve that model, even if my moaning might conceivably have had slightly less to do with the change of approach than the words and actions of the likes of Unilever, P&G, Nestle and Kellogg’s.

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Branded Content Defined (Redefined?) for the Future
By: Jack Myers   (08/19/2014)

Once upon the first decade of television, every primetime program came with a sponsor attached. The Upfront was created for networks to present program concepts and pilots to advertisers, and if no sponsor stepped up, the idea was shelved. Even today, when you visit the offices of Hollywood agents and packagers, you see shelves piled high with never-produced scripts often dating back to the 50s

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Lessons of the iPhone: Learn to Identify the Next Big Trend -- Dan Hodges
By: Dan Hodges   (08/19/2014)

The story of Nokia and Apple is a lesson about how two companies saw the world and executed their visions. Nokia saw its mission as making the best talking devices. Apple saw its mission as reinventing the phone through a revolutionary touch interface. One company got it right and revolutionized the marketplace, while the other business ended up getting bought out and sold for a fraction of its market value. Here is how it happened.

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Jimmy Fallon Stands for Robin Williams, "Big Brother's" Grande Meltdown and More Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (08/18/2014)

Among the numerous tributes to Robin Williams is Jimmy Fallon's pitch-perfect salute on The Tonight Show. After Questlove kicks off the show with a "nanu nanu," Fallon movingly speaks of the comedy giant's singular talents and genius. "He's one of a kind. He's one in a million. He's unbelievable," he says, before doing a spot-on impression of Williams. "You'd watch him and you would cry laughing and you would think, 'I am never going to see anyone like this human ever.' It's just amazing. His brain was always thinking 10 steps ahead of what he was saying." After cuing up Williams' first Tonight Show appearance with Johnny Carson in 1981-- as proof of the comedian's "divine madness" -- Fallon signs off with an ode to Williams' role in Dead Poets Society. "O captain, my captain," he says, climbing onto his desk. "You will be missed."

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Change Your Password with LEET - Shelly Palmer
By: Shelly Palmer   (08/15/2014)

I am an advocate of strong passwords - inconvenient, long, strong passwords. 7-1d7w!Ka was my Yahoo! password until a few hours ago. Can you guess the phrase I based it on? Hint … it's written in LEET and it is a famous phrase from the 1939 movie classic, The Wizard of Oz. Got it?

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The Business of Games: Interview with VG Market’s Michael Gluck – Charlene Weisler
By: Charlene Weisler   (08/14/2014)

Michael Gluck, Founder of VG Market, always wanted to be in the video game industry and has been preparing for this career for many years. Gluck started his own research-oriented company to serve the video game industry by recruiting gamers to give first hand feedback for new and established games. In this interview, Gluck talks about the gaming industry, what makes the perfect game, how his company measures game satisfaction and success, game monetization and landscape and global implications. He also looks ahead to predict how the media landscape will look in the gaming sector in the next few years.

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The Tyranny of Undiluted Numbers – Brian Jacobs
By: Brian Jacobs   (08/14/2014)

Media agencies’ services have expanded enormously and largely usefully over the last decade. If forced to sum up what they offer in a trite sentence, it would be something like, “We own the numbers.” Anything that can be quantified is meat and drink to the media agencies. Furthermore they are much more pragmatic and customer-focused than (say) the market research agencies that seem to find themselves caught in a paralysis of self-doubt if anyone ever dreams of questioning why they do what they do. Read a few of the market research blogs and user group discussions out there and you too will start to wonder if there is a future. The media agency solution would just be to shrug and do it differently.

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Brand Integration: Science Comes to the Sizzle Business – Mark Owens, Corbis Entertainment
By: Mark Owens   (08/13/2014)

Five years ago, brand integration wasn’t even on the agenda. This year it was a focal point of every network’s dog and pony show -- a hot button for producers seeking ways to fund their creative visions, an all the more important avenue as consumers get more of their content from advertising-free streaming services like Netflix and Amazon Prime.

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MediaBizBloggers.com

The sheer volume of niche conversations taking place every day on YouTube is enough for marketers to stop and dig deeper. It’s the reason Red Bull doesn’t push beverage videos, DC Shoes has a top Skateboarding channel, Andy Schrock has a nearly perfect TVi Score and why more than 29 million people subscribe to content in this category.

Read More

Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I have been critical of the Xaxis model, and therefore it’s only right to say “fair play” to them when they admit it’s time to evolve that model, even if my moaning might conceivably have had slightly less to do with the change of approach than the words and actions of the likes of Unilever, P&G, Nestle and Kellogg’s.

Read More
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