The Future of Advertising is Not Coming After the Break – Walter Sabo
By: Walter Sabo
Brand CEOs often make bold speeches about the need for ad agencies to find new approaches for delivering messages to their consumers. Then it never happens. The reason it never happens is that the entire ad agency economic model is built on the agency creating and buying spots. As long as the 30-second spot is the gold standard for ad agency profits, not much will change.
Mobile 2014: Mapping The Customer Journey - Dan Hodges
By: Dan Hodges
There has been much written about the embracing of smartphones and its impact on the customer shopping journey. Are consumers really using smartphones as much as it is claimed or is this just more industry hype? If shoppers are using their smartphones for shopping, what are they doing? How many shoppers are using their smartphones and what is the impact on your business?
Courage and Grit: An Interview with Media Legend Phil Guarascio - John Piccone
By: John Piccone
Phil Guarascio is a high profile innovator in the media and advertising world. His career as Media Director at a major New York City agency, VP of corporate marketing and advertising at General Motors and Lead Executive, marketing and sales at the National Football League has positioned him to see and impact many corners of the media and marketing spectrum at various times in the evolution and revolution of the business. I have had the pleasure of getting to know Phil through his involvement as a board member of Simulmedia. I have enjoyed how his perspective is always grounded in the proof that there is nothing new under the sun as long as you can weather the storms and recognize the silver linings. Here are a few examples of how he used courage and grit to change the media and marketing landscape as we know it.
Travesty of the Daytime Emmy Awards – Simon Applebaum
By: Simon Applebaum
Meantime, silence continues from the National Academy of Television Arts & Sciences (separate from the Academy of Television Arts & Sciences, responsible for the primetime Emmys) about the far-flung fiasco that was the Daytime Emmy presentation they oversaw several weeks ago.
LG G3 Review - Shelly Palmer
By: Shelly Palmer
If I had to buy an Android phone today, I'd would run to the store and pick up an LG G3. It is, without question, the best Android-powered smartphone available today, July 18, 2014. This may or may not be true tomorrow or in a week or a month, such is life in the world of connected devices. But for today, the LG G3 is my smartphone of choice. Why? It's a very balanced mix of power, features and benefits.
Insight is a Terrible Thing to Waste – Mike Drexler
By: Mike Drexler
Waste can be defined as misdirected marketing resources – or mistargeted advertising. In any event, waste is truly the enemy of marketers. Like most enemies, it doesn't always make itself obvious. Waste often occurs in the shadows, undetected until after the results are in. And then time is spent trying to figure out what happened, why it happened and how to fix it next time.
I Can See Cannes Clear(ly) Now - Michael Kassan
By: Michael Kassan
As I continue to reflect on the week, I keep coming back to the importance of storytelling as the "glue" that holds Cannes together. It informs how almost every company presents itself -- Google has the Creative Sandbox, Microsoft hosted a session with the creators of the Lego movie, and the list goes on.
The Internet of Things: When Digital and Physical Worlds Collide - Renee Jordan
By: Renee Jordan
Recently a group of leading Internet and media experts gathered to discuss "The Internet of Things" and, more specifically, how digital technology is transforming the marketing and advertising industries. "Our goal was to engage in some rapid visioning amongst thought leaders around the opportunity inherent in the growing 'connectivity' of everyday objects and the benefits this can provide to consumers and innovators," said Innovation Loft CEO Howard Tiersky. Innovation Loft is a leading innovation consultancy, and the Internet of Things gathering was held at their new workshop facility in New York City.