Why a Diverse Workforce is Essential in Today’s Media Landscape -- Radha Subramanyam
By: Radha Subramanyam
The iHeartRadio Fiesta Latina is the perfect example of the importance of knowing your consumer, especially for companies looking to tap into the tremendous buying power of minority groups and women. In today’s uber-competitive, consumer-driven media landscape, companies must utilize every advantage when it comes to attracting and keeping consumers. Unfortunately, many of these companies are overlooking the significance of who they hire and promote. When organizations proactively promote a diverse workforce, benefits include broader audience penetration and employee retention. Executing a diverse environment benefits companies through greater growth, advancement and opportunities for all employees.
CES 2015 Decoded -- Cary Tilds, Chief Innovation Officer, GroupM
By: Cary Tilds
From an early glimpse, the trends showcased here hint that this CES is the “Creators CES.”
The MakerSpaces discussed and showcased through the show reinforce a movement to democratize creativity and manufacturing -- among which 3D printing is a large movement. Virtual payments that cross boarders and digital devices are creating new marketplaces. IFTTT (If This Then That) and imbedded intelligence in products are creating connections and learning within the machines and products themselves.
Google+ Hangout Reveals Extent of YouTube’s Media Disruption -- Charlene Weisler
By: Charlene Weisler
The recent Google+ Hangout was billed as an “insights jam” discussion of YouTube moderated by Tara Walpert Levy and included Rob Norman (GroupM), Evan Ellman (Anheuser Busch), Allison Stern (Tubular Labs) and Josh Spanier (Google). As it ended, I realized that the trends propagated by YouTube -- from “YouTube celebrities” to program memes to reinforcing the value of major brands -- have the capacity to upend our industry little by little. Read on, traditional media mavens, and quake.
Comcast + Customer Service = Comcastic? (Maybe?) – Paul S. Maxwell
By: Paul S. Maxwell
Careful what you wish for: 2015 is likely to bring a new Telecommunications Act from House Commerce Committee Chair Fred Upton (R-MI) and Tech Subcommittee Chair Greg Walden (R-OR); retransmission reform from Senator John Thune (R-SD) and maybe a renewed effort on Local Choice; no more cable cards because of STELAR’s passing; and more than one merger to approve or block.
“Watch What Happens Live!”, “The Talk,” “Father Knows Best” and More: A Top Ten List You Won’t See Anywhere Else (Part 2) – Ed Martin
By: Ed Martin
“The Five” (Fox News) and “Ronan Farrow Daily” (MSNBC) – Fox News’ daily afternoon talk show “The Five,” in which a quintet of Fox News personalities (most often Dana Perino, Greg Gutfeld, Kimberly Guilfoyle, Eric Bolling and Ben Beckle) talk through the day’s news from both conservative and liberal points of view, remained the most stimulating and thought-provoking news and opinion series on television. People snarl at me when I defend this show. I reply by asserting that everyone is entitled to his or her opinion and we don’t all have to agree about everything. I also appreciate extended conversation about any issue, as happens on this show, versus the tsunami of context-free sound-bites that have washed over most media reporting. Meanwhile, MSNBC tried something different this year by turning one hour of its weekday afternoon schedule over to Ronan Farrow, a smart, articulate and social media-savvy young man who has proven capable of anchoring a show devoted to in-depth news reporting. I hope he remains in the news and information business for many years to come.
Lessons in Salary Negotiation -- Melissa LaFrance
By: Melissa LaFrance
Last week in Boston, Wayfair was kind enough to host WIMMI at their offices for an event on salary negotiation with special guest speaker Katie Donovan, founder of Equal Pay Negotiations. I admit I was a little skeptical that participation would be lower than normal since this was our first breakfast event but once again the ladies of Boston proved me wrong. I love it when you do that, but I should also know by now that you ladies are on it! Nearly 70 of you showed up at the crack of dawn to ask important questions that will help you come out on top during future salary negotiations.