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Advancements in Cross Platform Measurement - Charlene Weisler
By: Charlene Weisler   (05/12/2015)

CIMM, the Coalition for Innovative Media Measurement recently held its annual Cross-Platform Media Measurement and Data Summit. This year's conference focused almost exclusively on cross platform which is the hot issue among both media buyers and sellers.

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Where Do We Go From Here? -- Mike Drexler
By: Mike Drexler   (05/11/2015)

What I worry most about, however, is the relationship between advertisers and agencies which has continued to decline, most recently lasting an average of less than four years.

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NewFront News and Views: Maker Studios, Mode Media, Conde Nast – Simon Applebaum
By: Simon Applebaum   (05/11/2015)

Maker Studios: Staying put as short-form content producer catering to Millennals with Disney relationship beginning to bear fruit (Marvel Comics and X Games programming ahead).

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“Mad Men”: A Fond Farewell to Betty Draper Francis – Ed Martin
By: Ed Martin   (05/08/2015)

My one big gripe with “Mad Men” has to do with the inexplicable downsizing or marginalizing or status reduction or whatever you want to call it of Betty.

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NewFront News and Views: Hulu's New Cable Party -- Simon Applebaum
By: Simon Applebaum   (05/08/2015)

Hulu chief executive Mike Hopkins teased one main theme early on, when suggesting 60 percent of Hulu subs watch "on the best screen available," an indirect reference to smart TVs and devices like Roku.

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Remembering David Goldberg -- Michael Kassan
By: Michael Kassan   (05/08/2015)

Seeing the outpouring of love, respect and admiration for David Goldberg reminded me of my own fond memories of him – and more specifically, an experience he, Sheryl Sandberg and I shared (and I blogged about) back in 2010.

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The First Programmatic Upfront Looking Like 2017 – Bill Harvey
By: Bill Harvey   (05/07/2015)

TV ad sellers are already hard at work building infrastructure to be able to automate their businesses before Google, Facebook or somebody else does it for them.

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With Transgender Storyline, “The Bold and the Beautiful” Explores an Especially Timely Issue -- Ed Martin
By: Ed Martin   (05/07/2015)

CBS’ “The Bold and the Beautiful” find itself in a distinctive position these days, with a story about a transgender character that happens to be playing out on the venerable daytime drama at the same time that Bruce Jenner’s transition is playing out in the media.

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Cinema Solves for Fragmentation with Unrivaled Impact – John McCauley, Screenvision
By: John McCauley   (05/07/2015)

Today’s media marketplace is operating within unprecedented times and changing at a breakneck pace. Fueled by unbridled technological innovation, fragmentation has never been a greater concern for media buyers and brands. Finding scale with the right audience, within the right environment, at the right time is a tremendous challenge … for most. Cinema is thriving in this environment.

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To Make a Real Impression, Marketers Have to Forget About “the” Impression – Jon Eccles, Pandora
By: Jon Eccles   (05/06/2015)

The technology now exists to see, for instance, how much of an ad is visible, or whether the viewer scrolled to the bottom of the page, or simply left a window open in a tab and ignored it for hours.

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Q&A with Lou Paskalis on Automation, Programmatic and TV
Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Lou Paskalis of Bank of America (pictured above). The two executives appeared at Rubicon Project's 3rd Annual Automated Advertising Panel at Cannes in June 2015.

Voltair and U.S. Radio Solves Nielsen’s PPM Problem
Arbitron ratings service invented a portable meter worn by listeners to measure radio listening with the promise of measuring audio signals from all media. This allowed media buyers to see real time comparisons of radio, broadcast TV, cable and Internet audio for comparable audiences in the same market. The PPM (Personal People Meter) was designed to replace the paper diary system in as many cities as possible. Then Arbitron was sold to Nielsen.

Xaxis Revisited
It’s been a little while since we last commented on Xaxis, GroupM’s trading desk. In that time there have been many significant changes -- not least Xaxis’ statement that they are not a trading desk.

Amazon Studios at TCA: Hot Shows, "Cool" Execs
Amazon Studios delivered a memorable presentation yesterday for a number of reasons – not all of them good – at the Summer 2015 Television Critics Association tour. On the upside: It offered five lively panels for compelling new and returning programs the likes of which prove just how far Amazon has come in the streaming content arena in a relatively short time. Collectively, its shows were perhaps the most interesting seen at this tour so far and will probably retain that distinction by the time it ends later next week. On the downside: When they spoke, Amazon Prime’s top executives seemed strangely unrehearsed for actual questions about some of their shows. Worse, Amazon started its presentation a full half hour later than planned and continued it well beyond its arranged end time – a TCA taboo which in this case put Amazon in conflict with a special TCA event planned by 20th Century Fox Television.

Ethan Rapp of Simulmedia on Marketing Data Companies
Ethan Rapp recently joined Simulmedia as Senior Vice President of Program Management, bringing “deep experience in marketing effectiveness as well as developing insights and analysis that help define new media paradigms,” according to Mainak Mazumdar, Simulmedia’s Chief Science Officer.

Using Social Insights to Drive Brand Preference
Winning brand preference over competitors is a challenge for all marketers looking to attract and retain customers. To be successful, it is essential to find channels where customers can be engaged and build a connection with the brand.

Video of the Week: Fuse Brings Transcendent to TCA
As ever, one never really knows what’s coming next during a typical day at a Television Critics Association tour – especially during the cable portion. Case in point: The grand finale to the many presentations on Friday was a party thrown by Fuse that proved once again that a smallish network largely off the radar of most critics can break right through and be noticed at this twice-annual event. The Fuse bash topped off a day of memorable panels for such well-received offerings as BBC America’s new adventure series “The Last Kingdom” (from “Downton Abbey” producer Gareth Neame); Starz’ upcoming horror action series “Ash vs. Evil Dead” (instantly one of the most talked about new series of the tour) and dramatic limited series “Flesh and Bone” (about a young woman who joins a prestigious ballet company in New York City); the IFC comedies “Gigi Does It” (starring David Krumholtz of “Numb3rs” as a 70-year-old widow and grandmother) and “Documentary Now!” (a series created by Fred Armisen, Bill Hader and Seth Meyers starring Armisen and Hader that will consist of parodies of well-known documentaries), and AMC’s breathlessly anticipated “Fear the Walking Dead.”

What Might Replace the Set-Top Box?
As Cisco punts legacy SA boxes to Technicolor, I thought I'd look around my home at the existing set-top boxes and the like. We've got a whole-home DirecTV set up so that's two boxes and two remotes (though a DirecTV app can replace the remotes). At the set in the living room are two more boxes with remotes: Apple TV and Amazon's Fire make it four so far. In my office is a Comcast box; that's five. And a router makes six. We've also got three TVs, a couple of laptops, a couple of iPads and a couple of iPhones … not to mention an iPod somewhere. And, oh yeah, an Amazon Echo ("Alexa, did I miss anything?" "You missed Chromecast.")

TCA Stand-Outs Large (Hallmark, Nat Geo) and Small (WGN, Up, El Rey)
One of the most interesting things about covering the cable days of the twice-yearly Television Critics Association tours is observing which networks or network groups most successfully grab the attention of the hundreds of reporters and critics attending their press conferences and which ones don't make much of an impression at all. The results can be very surprising.

The CFO/CMO Union
Will the CFO and CMO ever form a more perfect union? I recently saw a study produced by Ernst & Young and reported in the Wall Street Journal that claims collaboration between CFOs and CMOs is increasing. The survey also acknowledges that there is still a long way to go to establish a real partnership between their responsibilities, particularly as it pertains to "common practices and cultural differences." In my opinion a perfect union is unlikely but a better working relationship is not only necessary but critical to the success of a business. Let's explore.

Multi-Sensory Experiences for Brands
This week on Mindshare's Culture Vulture Live, Mark Potts explores multi-sensory opportunities for brands.

TV is from Mars and Video is from Venus
In a spring 2015 trend report Business Insider stated that video ad revenue will double in just two years and reach nearly $5 billion in 2016, up from $2.8 billion in 2013. Consumers' engagement online, over multiple devices, increases daily. As the landscape for what exactly constitutes "TV" or "video" changes rapidly, advertisers are racing to keep up.

The Macro Forces Behind Slow GDP Growth
Ever since the end of the Great Recession a few years ago, there has been much written about the lack of both economic growth and inflation. Much of this coverage mentions that the post-recession recovery is much slower than the recovery of past recessions of the late 20th century.

Early AT&T/DirecTV Merger Questions
Now that the consummation of AT&T's merger with DirecTV is done, how will this $40 billion-plus deal impact consumers from both parties and the TV world at large? Chances are you haven't heard much over that question up to now, in part because of how this deal was completed last week -- Federal Communications Commission approval mid-Friday afternoon, and AT&T putting out a press release, and only a release, of the consummation less than two hours later. That's way late for much analysis on the part of the business news channels or journalism in general.

Trevor Noah Hits TCA; Nat Geo Honors Cecil
In performance on stage Tuesday night and again in a press conference Wednesday morning, members of the Television Critics Association got to know the man they will likely honor in the years ahead with multiple TCA Awards in the category of Outstanding News Program – controversial comedian Trevor Noah (pictured at top), who will take over Comedy Central's "The Daily Show" on September 28. Noah, a smart and engaging guy who joined "The Daily Show" last year as a contributor, quickly and efficiently charmed the group, setting the stage for years of admiration and handily putting behind him lingering memories about a series of sexist and anti-Semitic jokes he tweeted a couple of years ago.

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