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This is why I am very excited about this new book Abundance - The Future is Better Than You Think, written by my friend Dr. Peter H. Diamandis, X PRIZE Foundation Chairman/CEO, and Steven Kotler, Science Journalist.
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The legendary television executive Brandon Tartikoff set a high bar in the industry, one that still sets a standard in the nearly 15 years since he passed away, far too young. Yes, he is always remembered fondly—but nowhere does his inspirational legacy come into clearer focus than at the annual Tartikoff Legacy Award ceremony.
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Have you ever wondered how to maximize the word of mouth from your Super Bowl ad? The Super Bowl remains the most watched annual TV event in the United States – an average of 44% of all homes watched last year. It's not so much a TV show as a major cultural phenomenon. Its ability to boost a brand's word of mouth has reached almost mythical proportions ever since Apple's 1984 commercial heralded the launch of the Macintosh computer.
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Marketers’ spending on advertising and communications is forecast to increase only .9 percent this year according to a new report being released next week at jackmyers.com. Total 2011 marketing and advertising spending was flat year-to-year, down from my original forecast last January of 1.4% growth. For the past 25-years, Myers Report’s economic forecasts of advertising and marketing investments have been considered the industry’s most thorough and accurate. We provide the only economic report that incorporates all 62 advertising and marketing categories. View this week’s Video Media Business Report for preliminary insights from our report – including data on digital, TV, magazine and newspaper spending.
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If I had watched the game, though, I'm pretty sure that almost all the commercials would have been for products for men: beer, financial services, cars and shaving cream. And therefore all those commercials would have been created by men, as well. How do I know that? In those days, women were excluded from these male enclaves.
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Our top moments of the week:
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The Shelly Palmer School of Connected Living has one primary thesis: "Technology is good." I believe that all technological progress is good and that the story of the evolution of mankind is inextricably linked to the story of the evolution of our technology. We are tool builders, and we are tool users. It is, in large measure, what separates us from virtually every other species in the known universe.
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With 2011 behind us, we thought it would be a good time to take a step back and reflect on the changes in the digital media and marketing industry over the last year. Here is our perspective on the recent trends and our future outlook in this sector:
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If you're like me, Facebook is both a blessing and a curse.
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Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world.
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How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a perfect illustration of just how broken the current TV ratings environment is. I'm appreciative of his generosity in providing a perfect follow-up to my last post, but unfortunately, he stops short of considering potential solutions, or of offering examples of the ways frustrated advertisers are trying to work through this problem.
Read More What were your top moments?
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