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Catherine's CSI Goodbye and Rob Lowe's Lifetime Movie - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (01/27/2012)

Our top moments of the week:

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Google = Skynet ... Yikes! - Shelly Palmer
By: Shelly Palmer   (01/27/2012)

The Shelly Palmer School of Connected Living has one primary thesis: "Technology is good." I believe that all technological progress is good and that the story of the evolution of mankind is inextricably linked to the story of the evolution of our technology. We are tool builders, and we are tool users. It is, in large measure, what separates us from virtually every other species in the known universe.

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Digital Marketing Trends- Reflecting and Looking Ahead - Vyoma Kapur-RBM
By: Vyoma Kapur   (01/26/2012)

With 2011 behind us, we thought it would be a good time to take a step back and reflect on the changes in the digital media and marketing industry over the last year. Here is our perspective on the recent trends and our future outlook in this sector:

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CURATING FACEBOOK: Finding Meaning in the Noise - Steve Rosenbaum
By: Steve Rosenbaum   (01/25/2012)

If you're like me, Facebook is both a blessing and a curse.

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The State of Agency-Brand Relationships - Uwe Hook
By: Uwe Hook   (01/24/2012)

Under the title "More gain, less strain: Optimizing marketing partner performance and value in a digital world", the CMO Council published an analysis of how marketers are optimizing marketing partner performance and value in a digital world.

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Glee's Synchronized Proposals and Ryan Seacrest's Evil Twin - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope   (01/20/2012)

What were your top moments?

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Why We Must Stop the Stop Online Piracy Act, and PIPA Too - Shelly Palmer
By: Shelly Palmer   (01/20/2012)

Choosing to not understand how the Internet works is no longer an acceptable option, especially for those tasked with regulating it. The late Ted Stevens made Congress's ignorance of the World Wide Web famous when he said the Internet isn't a dump truck, but a series of tubes. This statement was made in 2006, but its replays on YouTube echo a lack of understanding that was brought into the spotlight this week.

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No One is Going To Die - Jeffrey Hayzlett
By: Jeffrey Hayzlett   (01/19/2012)

Change is not about being irresponsible, reckless, or careless. And while lives are not at stake, livelihoods are. If you are not successful, jobs will be lost. Mortgages and retirement and college funds will be affected. This is not a game. Driving change is about driving success and is serious. You know that. You're playing with your reputation and future too. Or you'd better be.

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Media Industry Perspectives on CES
By: Jack Myers   (01/18/2012)

There weren’t the usual huge, splashy announcements at last week’s Consumer Electronics Show in Las Vegas but advertisers like Unilever and P&G each brought executives from around the world and all the major media agencies and agency holding companies were well-represented and CES demonstrated that the applications for media and marketers are becoming more opportune. This week’s Jack Myers Media Business Video Report shares CES highlights. Subscribers to the weekly Jack Myers Media Business Report e-mail can visit www.jackmyers.com for a more detailed CES analysis.

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TCA Cable Wrap-Up: HBO's Blinding Star Power; The Returns of "Dallas" and "Mad Men," Russell Brand Goes Wild (in a Good Way)
By: Ed Martin   (01/18/2012)

The closing weekend of the Winter 2012 Television Critics Association Tour was comprised of two wickedly overloaded and over-stimulating days full of presentations by cable networks, followed by a more manageable half day in which FX proved once again that it is the basic cable network to beat at TCA gatherings.

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Featured MediaBizBloggers

I have written previously about a groundbreaking academic study that highlighted how fundamentally different online conversation is from offline word of mouth. The headline finding from that research, released in late 2010 at a conference convened by the Wharton School and the Marketing Science Institute (MSI), was clear: "Online data does not reflect well the offline behavior. Word of mouth is not channel neutral. One cannot automatically generalize the results from online to offline." This is particularly relevant in light of the fact that social media – despite its rapid rise to prominence – still accounts for less than 10% of all word of mouth.

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Our top moments of the week:

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