The mission around Ogilvy & Mather's programmatic offering has to do with transparency, marketing automation and effectiveness. Bringing our search mentality to a larger part of our investment portfolio is a key initiative and programmatic is one of the spaces that allows for that. The faster we can push adoption, the higher value we can deliver to our clients.
I tried to give TNT’s “Dallas” the benefit of the doubt throughout its run – and I will continue to do so until I am told that the show is officially over. How can I not after investing so much time in it? I still believe in this saga, and I still feel there are interesting stories to tell. Just not the stories we have been handed so far. I would like TNT to continue the show, but only if the network is determined to make it better. If TNT cancels “Dallas,” I hope it will at least commission a movie that satisfyingly wraps it up once and for all. And while I’m compiling a “Dallas” wish list, if TNT cancels it wouldn’t it be great if CBS picked it up, hired a new writing team that understands what made the show so appealing in the first place, fixed everything that went wrong with it and gave it another go – on Friday nights? I have to think the CBS audience would enjoy it all over again if “Dallas” were done right.