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ESPN, CNN, Scripps, NBC Putting Media/Marketing Integration Upfront
By: Dorian Benkoil and Jack Myers
Eight months after being announced, Nielsen’s TV/Internet Convergence Panel, launched with ESPN, has gathered a large enough sample to track combined TV and digital media consumption for the sports network. The panel of some 1,000 participants is intended to correlate usage across platforms, including TV, the Internet and mobile. The initiative is just one step in networks’ attempts to sell packages to marketers based on branding and engagement that moves well beyond ratings and gross rating points.
Hearst-Argyle Television: Commitment to Local On-Air, Online, Mobile and On-Demand
By: Jerry Weinstein
Profiles of emerging companies make for compelling reading, but sometimes that's only half the story. The marketplace has a pivotal role for the partners who demonstrate a long-term vision and commitment to the industry - those who have the bandwidth to vet an untried concept, and in the process, validate new models for broader adoption.
Screenvision and National CineMedia Announce Interactive In-Theater Innovations
By: Dorian Benkoil
At this week's Traffic Audit Bureau Conference in Boca Raton, the out-of-home industry embraced digital advances as a catalyst for maintaining the industry's status as the fastest growing segment of the traditional media marketplace (excluding online). Tim Hanlon, EVP Futures for Publicis Groupe's Denuo, called for media and creative advertising agencies to break-down their organizational silos and focus more aggressively on innovative opportunities within all media, and especially out-of-home.
Kluster Sets Launch Plans for Open Source Knewsroom.com
By: Jerry Weinstein
A three-minute presentation slot at the annual TED Conference is considered a coup, but that didn't suit serial entrepreneur Ben Kaufman. You couldn't have asked for a more auspicious debut – call it a cotillion for the Digerati. But Kaufman requested -- and got -- more for Kluster: a room of his own to mount 72 Hours – the ideation and rapid prototyping of a concept from inception through implementation, leveraging the entire TED community and its Web-connected global outliers.
Twitter: We Gave You the Heads Up in May 2007!
By: Jerry Weinstein and Jack Myers
If you're a luddite who isn't interested in twittering about your commute or heading out for pizza, you're missing the point, Failing to Twitter is like refusing to believe that TV had a future. Twitter is a new communications medium, and if you're ignoring it, you're missing your best opportunity to stay in touch with your friends, family, company, industry, nation, world and universe. In May 2007, we gave our readers a heads up preview of what Twitter was to become, featuring an exclusive interview with Twitter founder Biz Stone. In case you weren’t paying attention, we’re reprinting it here.