JackMyersMediaInnovation.com

There are no posts for this time period.

JackMyersMediaInnovation.com Commentary Archives

April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012

See all Archived Material

MediaBizBloggers.com

BMW, MasterCard, Audi, Hanes & more - [L]earning Media
By: [L]earned Media

If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.

Ad-ID and the New SAG-AFTRA Contract - Harold S. Geller
By: Harold S. Geller

The mandate for universal adoption of Ad-ID is not only a good thing for the union, but for the media and entertainment ecosystem and the advertising supply chain. Ad-ID is at the center of cross-disciplinary initiatives, with the goals of creating consistent and standardized industry business practices and improved interoperability.

Click Here for Membership Information

Site Links

Home
Membership Information
Media Business Report (Members Only)
Media Economic Data (Members Only)
Wall Street Report
Jack Myers Video Media Business Report
Jack Myers Think Tank

About Jack Myers

Jack Myers is a media ecologist and chairman of Jack Myers Media Business Network, which owns publications, websites, research resources, and economic forecasting tools serving the media, advertising, marketing and entertainment communities. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

JackMyersMediaInnovation.com