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Ed Martin's Upfront Reviews and Ratings
By: Ed Martin

As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?

Mobile Game Monetization - It’s the UI, Stupid - Levi Shapiro
By: Levi Shapiro

The big winner in mobile content is Games, accounting for 80% of download revenue and even more from in-app purchases.But most game publishers struggle to make a living. Data from in-game mobile ad network Tapjoy points to User Interface (UI) as the key differentiator for engagement and monetization.

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About Jack Myers

Jack Myers is a media ecologist and chairman of Jack Myers Media Business Network, which owns publications, websites, research resources, and economic forecasting tools serving the media, advertising, marketing and entertainment communities. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

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