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How Can I Create a More Personalized Marketing Experience?
By: Jeff Adelson-Yan

Hyper-relevancy: it’s a term we ought to get used to. It’s the foundational way that Big Data is changing the lives of digital marketers and consumers alike. In short, the data that we are now able to collect about our consumers’ behaviors online is giving us the opportunity to personalize marketing like never before.

Five Rules for Managing Your Interns
By: Jack Myers

Today's interns are Internet Pioneers -- the first to spend their whole lives with the Internet and mobile as an embedded part of their lives. The Internet is the defining influence on Internet Pioneers, and they are hooked up to and dependent on the Internet for managing almost every aspect of their lives.

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About Jack Myers

Jack Myers is a media ecologist and chairman of Jack Myers Media Business Network, which owns publications, websites, research resources, and economic forecasting tools serving the media, advertising, marketing and entertainment communities. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

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