Last week I read an interesting piece by John Carroll, a Senior Director at the research agency IPSOS Mori. In it John was extolling the benefits, the real pleasure he gets from reading a physical newspaper. In fact he had he said cancelled his tablet subscription in order to reinstate the paper version. I feel the same way. To me, reading a newspaper over breakfast is a pleasure. Dividing the sections up between us means we can both read what we want in the order we want, and we can discuss what stories we’ve enjoyed. Reading the same content online of course brings benefits, such as regular updates and the like but it is a different, more personal, more isolated and isolating experience. Not better, not worse just different.
Guardian News & Media (GNM) publishes theguardian.com, the third largest English-speaking newspaper website in the world (commodore, January 2014). Since launching its US and Australia digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents around two-thirds of the Guardian's total digital audience.
In the UK, GNM publishes the Guardian newspaper six days a week and the world's oldest Sunday newspaper, The Observer. The newspapers were named the most trustworthy, accurate and reliable newspapers in the UK in 2013. The Guardian, which was first published in 1821, is most recently renowned for its agenda-setting NSA and GCHQ revelations following disclosures by whistleblower Edward Snowden, its globally acclaimed investigation into phone hacking, the launch of its ground-breaking digital-first strategy in 2011 and its trailblazing partnership with WikiLeaks in 2010.