Anyway, as Deadline and others have declared, the outsize success of shows with diverse casts this season – especially ABC’s “How to Get Away with Murder” and Fox’s “Empire” – suggests that the networks will do what they always have done: look for clones of the big new shows of the moment. So don’t be surprised if a few really terrible shows with diverse casts are announced during Upfront week. Copycat programming – once famously referred to as cookie-cutter television – almost always produces pale imitations of the hits that forcibly inspired them. Remember the long-term plague of “Friends” clones? Now that was a walking-dead apocalypse. “HTGAWM” and especially “Empire” certainly appeal to audiences of color, and that has certainly contributed to their strong ratings and overall success. But neither show was instantly propelled into the popular-culture pantheon simply because it featured a cast that was not predominantly white. They succeeded as brilliantly as they did for three reasons.
Though content marketing is now an accepted and widely adopted form of marketing, there continue to be a lot of nuances that people don’t seem to understand. One of these tricky nuances is the distinction between lead generation and demand generation. How are these things similar? How are they different? If you want to be successful in content marketing, appreciating the differences between them is key. Different types of content work better for different types of content marketing. A blog post can be a good device for either lead generation or demand generation, but which one depends on how (and why) you write it. Understanding and appreciating these differences is integral to having a successful content marketing campaign.