By: Compiled from Multiple Sources (12/23/2011)
The Chinese media market looks poised for growth and one player appears to be gearing up for a major expansion. In a strange turn of events, biotech firm AlphaRX (ALRX) announced that the company -- changing tack -- will begin developing a digital media business focused on the Chinese market. "We are very confident that this shift is the right direction to follow. AlphaRx will become a leader in the complex category of digital marketing to Chinese consumers," AlphaRX's CEO Michael Lee said in a recent statement.
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