The AdWeek calendar, a robust syllabus, seemed to offer up a heavy course in Gender Equality 101. As a first-time attendee and a young female in the industry, I was wary of the full frontal feminism that such discussion would surely deliver. Were these female-led panel discussions merely saving face for years of not-so-shy-about-it sexism? I was pleasantly surprised that the dialogue was more nuanced, provocative even. At the very least, Advertising Week XI offered a platform that favored action as opposed to aspiration. As Facebook COO Sheryl Sandberg explained, only 3% of creative directors in the industry are women. Call me crazy, but is it not highly contradictory that a gender which accounts for approximately 80% of consumer spending would be so underrepresented at the creative level?
This one-day focus on the Latino TV marketplace from the publishers of Broadcasting & Cable and Multichannel News has become a must-see attraction. A number of blockbuster people impacting this side of the medium spoke up, including NBC Olympics president Gary Zenkel, new mun2 president Ruben Mendiola and Televisa USA chief creative officer Michael Garcia. In the aftermath of the World Cup soccer tournament from Brazil, the big focus was on the role of sports in Spanish-language TV. The panel and one-on-one sessions were well-spaced throughout the day. Still, there was little said about a vital question: What's the next frontier of Spanish-language TV? Is it weekly comedies, dramas and variety series produced in the U.S. with U.S. Latino talent in control? Is it interactive services? Is it something else not on anyone's radar screen?