Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.
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The data table below reflects the consolidated U.S. marketing communications investments for 2011 with forecasts for 2012 to 2014. Each marketing/media category incorporates spending across all platforms within that category. Comprehensive breakdowns on digital and legacy advertising investments in each medium are available at www.jackmyers.com/jack-myers-spending-forecast.
Digital Share Under 10% as Print Leads the Way
Broadcast television networks generated five percent of their total 2011 advertising revenues from digital assets and, this year, digital is forecast to represent 6.7% of broadcast network ad revenues.
Online Video Advertising will Increase 48% Annually
Digital video advertising across all media is projected to increase 41.2% in 2012 and 51.3% in 2013 according to the new 2011-2020 Myers Marketing & Advertising Spending Report, available at www.jackmyers.com. The report estimates total digital video advertising investments for 2011 of nearly $2.6 billion, with growth projected by 2015 to almost $11 billion, an average annual growth of 48.3%. The primary beneficiaries are broadcast and cable television networks, which captured 67% of total digital video advertising in 2011 and are forecast by Myers to capture 47% of all digital video advertising revenues in 2015.
As Upfront Moves, Digital Waits for Newfront Payoff
By: Jack Myers
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.
Network TV Upfront Cost Inflation Forecast 2013/2014
By: Jack Myers
This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.