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The disparity in Upfront performance among networks was more dramatic this year than in any year in recent history. While several cable and selected broadcast networks experienced significant revenue growth, some broadcast networks were down significantly and others were relatively flat. Overall, the Upfront settled in at two percent below last year's revenue totals. Myers does not publish estimated spending due to the many future variables impacting actual advertiser investments.Read More
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.Read More
We enjoyed The Great Christmas Light Fight on ABC last night. The show has four families competing each week for 50K. A guy named Michael Maloney is the judge. Never seen him before, but he's REALLY into Christmas. Michael goes around the country judging Christmas lights. Not a bad gig at all. He gets driven around by Santa in a red ‘65 Impala. First stop was Whitestone, NY, where Kevin Lynch and his family -- Tina, Tara, Tori and Timmy -- help to decorate. Kevin is a retired firefighter and 9-11 first responder. He has some crazy Christmas spirit and obviously LIVES for this time of the year.Read More
A couple of weeks ago I took part in an event organised by the US-based ad technology business Pubmatic. My role was to moderate a session on what the hosts called “The Progressive Advertiser.” The notion was simple – to debate what we could learn from forward-thinking advertisers when it came to data management and analytics, and to online buying of space. Were they for example starting to bypass the agency groups?Read More