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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.
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This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.Read More
Digital advertising revenues of legacy media companies will grow an average of 20% annually over the next three years, paced by television, radio and consumer magazine companies. From 2016 to 2020, legacy media companies will generate average 16.5% annual increases in digital ad revenues, escalating total digital ad revenues of legacy media from $12.7 billion in 2012 to $46.8 billion in 2020.Read More
What were your top moments?Read More
It's just about that time of the year again when, as Alice Cooper would say, "school's out for summer." But for some students, "school's out forever." What does that mean? It means it's time for a graduation gift! Whether they're graduating high school or college, just about every grad needs some kind of tech gadget to prepare them for the next phase of their life. But with so many things to choose from, where do you begin? Here are my choices for the best tech gifts for that special grad in your life.Read More