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Jack Myers Media Business Reports
By: Jack Myers (05/20/2013)
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.
Read More By: Jack Myers (05/17/2013)
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By: Jack Myers (05/13/2013)
This year's Upfront negotiations are likely to unfold as an almost-carbon copy of last year's, with cost-per-thousand inflation running slightly below last year's final results. The annual Myers Upfront Inflation Forecast is published below, reflecting the composite perspectives of buyers and sellers plus Myers' proprietary economic analysis. Over the past decade, Myers' forecasts have been recognized as the most accurate industry assessments of economic market realities.
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MediaBizBloggers.com
As Upfront week began I couldn't help but wonder if the annual extravaganza of presentations and parties has any real value anymore. Given that everyone attending them already knows almost everything that will be announced, why would the networks want to continue spending vast fortunes to produce them?
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The big winner in mobile content is Games, accounting for 80% of download revenue and even more from in-app purchases.But most game publishers struggle to make a living. Data from in-game mobile ad network Tapjoy points to User Interface (UI) as the key differentiator for engagement and monetization.
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