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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.
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The disparity in Upfront performance among networks was more dramatic this year than in any year in recent history. While several cable and selected broadcast networks experienced significant revenue growth, some broadcast networks were down significantly and others were relatively flat. Overall, the Upfront settled in at two percent below last year's revenue totals. Myers does not publish estimated spending due to the many future variables impacting actual advertiser investments.Read More
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.Read More
"IDK. I Don't Know." It's a catch-all phrase, but ask an Internet Pioneer a question and his or her response is typically preceded by a disconnected or even semi-perturbed, "I don't know…" followed by a reasonably thoughtful response. Try it. Ask an 18- to 22-year-old questions about politics, issues, their future, their friends and there's a high probability his or her answers will be interspersed with "I don't know." The short-form text version is the popular IDK.Read More
I don't have all the numbers, but The Walking Dead midseason finale Sunday night was seen by 12.1 million viewers. 7.7 million were adults 18-49. Down quite a bit from the season premiere of 16.1 million viewers but net/net still up 29% when looking at year over year.Read More