|HOME||MEDIABIZBLOGGERS.com||WOMEN in MEDIA||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.
For more information in subscribing click here
Trouble accessing the Economic Forecast? Click here for help.
The disparity in Upfront performance among networks was more dramatic this year than in any year in recent history. While several cable and selected broadcast networks experienced significant revenue growth, some broadcast networks were down significantly and others were relatively flat. Overall, the Upfront settled in at two percent below last year's revenue totals. Myers does not publish estimated spending due to the many future variables impacting actual advertiser investments.Read More
Finally! After nearly four months and 100+ Outfront, Newfront and Upfront presentations, it's time for advertisers and their media agency partners to get down to work and place their bets. Last week, I published my Upfront Volume and Cost-per-Thousand Forecasts . It's unlikely there will be any major surprises in this year's negotiations, even though Internet Advertising Bureau members significantly ramped up their efforts this year, investing an estimated $50 million in Newfront presentations and parties (not including their content investments) in hopes of extracting just a fraction of the budgets advertisers will commit to broadcast and cable networks.Read More
In the final moments of The Blacklist's mid-season finale, Liz finally asks Red the question on everyone's mind: "Are you my father?" His response: "No." Wait, what?! It's not the answer we're expecting and somehow raises at least three more questions: Who is her father? Is Red related to Liz in another way? And of course, is Red lying? We'd bow down to the Blacklist powers that be if we weren't so busy shaking our fists at them!Read More
Tablets out-shipped portable computers this year for the first time ever. There are more tablet models to choose from than ever before, which means there are tablets for everyone… including your kids! Two years ago, just 8 percent of kids had access to tablets; today, that number is 40 percent, and it's trending up.Read More