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Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.
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Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.
MyersBizNet is today releasing its 2014 legacy and digital advertising spending data for 19 media categories, estimating 4.1% growth in total ad spending for 2014, declining to 2.1% growth in 2015. Excluding digital media, MyersBizNet estimates advertising spend would have increased only 0.5% in 2014 with declines of -4.0% projected for 2015.
Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.Read More
"I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual World. If I allow you to communicate with me, you will address me as, Your Majesty, the Heavenly Digital Sovereign."Read More
Super Bowl XLIX is about to remind everyone, yet again, that the biggest football game of the year is a cultural phenomenon that drives massive engagement. It attracts approximately 110 million people (about 46% of American households) during game time on TV, with this number of viewers remaining roughly the same, year over year (source: Nielsen). On YouTube, however, engagement with the event is dramatically expanding. More and more people are not only watching the game on TV, but also turning to platforms like YouTube to search for a huge variety of Super Bowl-related content. For example, we see 5x growth in world-wide search interest for the Super Bowl on YouTube in the month of January.Read More