New York, NY (July 29, 2014) – In a world with rapidly evolving technology, savvier by the day consumers and shorter attention spans, what's next for content marketing? On Thursday, July 24 at Scandinavia House in New York City, The Content Council hosted an event which addressed just that. Content Reimagined: The Future of Content brought together a group of over 100 forward-thinking marketers, brands, publishers and media to address the future of the content marketing landscape
To me, one of the most compelling stories from the New Testament is the story of Jesus feeding multitudes starting with a meager supply of bread and fish. From the point of view of spreading the good word, this simple story had to resonate with a relatively poor, resource-constrained semi-rural population. Imagine feeding a big crowd with what seemed barely enough for a single small family! This is the essential problem facing marketers today -- how to feed the desires of the entire organization with marketing budgets that can barely satisfy any part of it. If only we could get others to underwrite our marketing efforts.