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Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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2015-2020 Media/Marketing Spending Growth Projections by Category (Members-Only Report)

  (04/20/2015)

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2000-2020   (04/06/2015)
More Bad News: 2015 Ad Spending Growth Forecast Sinks Below 1% - (Members-Only Report)   (03/29/2015)

MyersBizNet is adjusting its annual 2015 advertising spending forecast downward, projecting an overall industry annual increase of less than one percent, the most conservative forecast of any of the leading market analysts. This is the earliest MyersBizNet has adjusted its annual forecasts in the past decade, reflecting a softer than expected first quarter and secular shifts in spending that run counter to several overall economic trends.

Digital Ad Spend Driving Legacy Media Growth (Members-Only Report)   (03/15/2015)

Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion

Jack Myers Media Business Reports

2015-2020 Media/Marketing Spending Growth Projections by Category (Members-Only Report)
By: Jack Myers   (04/20/2015)

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

Read More
More Bad News: 2015 Ad Spending Growth Forecast Sinks Below 1% - (Members-Only Report)
By: Jack Myers   (03/29/2015)

MyersBizNet is adjusting its annual 2015 advertising spending forecast downward, projecting an overall industry annual increase of less than one percent, the most conservative forecast of any of the leading market analysts. This is the earliest MyersBizNet has adjusted its annual forecasts in the past decade, reflecting a softer than expected first quarter and secular shifts in spending that run counter to several overall economic trends.

Read More

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New York Magazine’s essential online entertainment resource Vulture this week posted a video that ought to be of great interest (if not incredibly useful) to anyone who follows movies or television. It’s a primer of sorts for the upcoming theatrical film “The Avengers: Age of Ultron,” which will likely be the biggest of all the summer blockbusters thundering our way.

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According to Simulmedia CEO Dave Morgan, his company has “moved from digital into television … with people-based measurement tools. [The industry is] on steroids [and now] companies can deliver tens of millions of points of data.” And yet, he admitted that the industry is a couple of years away from a meaningful percentage [20%] of the media buying and selling business adopting this method. But the momentum is there as the industry continues to evolve, capitalizing on better technology, cloud based solutions and learnings from past measurement experiences.

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