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Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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Network TV Upfront: Down 5%-8% is the New Up!

  (07/27/2015)

The network television Upfront marketplace should mostly wrap up this week as a handful of key broadcast network deals remain in a stalemate, as agencies and clients agree to deals that are "contingent" based on the outcomes of media agency reviews, and as the syndication and digital video market begins to pick up some tailwinds. My economic overview of this year's Upfront marketplace is below.

Are Upfront Numbers Real and Relevant? Here's an Alternative.   (07/06/2015)

If you're interested in understanding actual Upfront and scatter market dynamics, without the trade press hyperbole and positioning, read on. Here's a new way to interpret the Upfront and accurately forecast the scatter market. Scroll down for our broadcast and cable network TV 2014-15-16 spending data and forecasts.

2015-2020 Media/Marketing Spending Growth Projections by Category (Members-Only Report)   (04/20/2015)

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2000-2020   (04/06/2015)

Jack Myers Media Business Reports

Network TV Upfront: Down 5%-8% is the New Up!
By: Jack Myers   (07/27/2015)

The network television Upfront marketplace should mostly wrap up this week as a handful of key broadcast network deals remain in a stalemate, as agencies and clients agree to deals that are "contingent" based on the outcomes of media agency reviews, and as the syndication and digital video market begins to pick up some tailwinds. My economic overview of this year's Upfront marketplace is below.

Read More
Are Upfront Numbers Real and Relevant? Here's an Alternative.
By: Jack Myers   (07/06/2015)

If you're interested in understanding actual Upfront and scatter market dynamics, without the trade press hyperbole and positioning, read on. Here's a new way to interpret the Upfront and accurately forecast the scatter market. Scroll down for our broadcast and cable network TV 2014-15-16 spending data and forecasts.

Read More
2015-2020 Media/Marketing Spending Growth Projections by Category (Members-Only Report)
By: Jack Myers   (04/20/2015)

The 2015-2020 average annual growth projections below have been compiled exclusively by MyersBizNet for use by our member companies.

Read More

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MediaVillage.com

From EPGs and Channels to Sites and Browsers to Apps
Media evolves. Print, from paper to digital; radio from on air to on line; out of home from static to dynamic; television from broadcast to addressable. While the importance of linear television and its increasingly addressable nature will remain highly significant for at least five more years and possibly more, the next phase of message distribution represents fundamental change and a significant opportunity, or threat, to all advertisers.

Not Your Father’s Tune-In -- Part 1
Tune-in advertising has been getting smarter. The category, also known as audience promotion, actually works to cause ratings lifts. Now that people are measuring these lifts, the category has evolved into a high level of direct marketing closed-loop thinking.

Q&A: IPG SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses “Automation, Programmatic and TV” with Yean Cheong of IPG Mediabrands’ Cadreon in SE Asia. The two executives appeared at Rubicon Project’s 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.

Success on YouTube: These Four Brands are Doing It Right
There’s a huge variety of brands on YouTube and lessons to learn from the ways they tell stories and build communities.

VMA Takeaway: Miley Cyrus is Boring
Miley Cyrus likes to smoke pot and show off her tits. (Her choice of words, not mine.) That was the takeaway from her gig as host of the 32nd annual VMA Awards on MTV Sunday night – and most of her pre-show publicity, as well, which included an appearance on ABC’s “Jimmy Kimmel Live” in which she wore an outfit that covered most of her body except for her breasts. They were bare except for strategically placed pasties.

The Growing eSports Marketplace for Brands
This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.

Q&A: Dentsu Aegis SE Asia on Automation, Programmatic and TV
The Summer of Sears continues! Jay Sears, Senior Vice President Marketplace Development of Rubicon Project discusses "Automation, Programmatic and TV" with Anna Chan of Dentsu Aegis' Amnet Asia. The two executives appeared at Rubicon Project's 2nd Annual Real Time Trading Update from SE Asia's Buy Side in Bintan, Indonesia in July 2015.

“AGT” Presents One of the Most Amazing Things You Will Ever See on Any Screen
NBC’s summer hit “America’s Got Talent” has offered up countless impressive acts during its decade-long run … but there was one on the show Tuesday night that in my opinion topped them all. In fact, it was so amazing that it doesn’t seem adequate to qualify it against other “AGT” acts only, so let me say this: It was one of the most incredible things I have ever seen on television – and, in part, on Instagram – period. My neighbors and I were as slack-jawed as judges Howard Stern, Heidi Klum, Mel B and Howie Mandel, and host Nick Cannon, at the end of the segment.

SMI: Vibrant July Gets Ad Spend Market Back on Track
Following a challenging start to the year for most media owners, July delivered the biggest growth numbers of 2015 so far, fueled by digital and a resurgent out-of-home market.

“Fear the Walking Dead,” “I Am Cait,” “Mr. Robot”
Shortly after the publication of my column last Friday, which was filled with hindsight reflections on the recently concluded Summer 2015 Television Critics Association tour, I heard from a former TCA member with an interesting observation of his own.

Will There Be a New Media Distribution Consensus?
It’s been awhile since DISH CEO Charles Ergen began accumulating spectrum to augment his ability to provide robust programming to subscribers via mobile broadband. Last week, I noted that AT&T CEO Randall Stephenson was, more or less kind of, leapfrogging Charlie and putting the strategic idea together by absorbing DirecTV. And, on the cheaper side of the immediate future, major cable MSO/ISPs Comcast, Charter (presumably with the Time Warner Cable and Bright House acquisitions), Cablevision, Cox and others already provide Internet access via Wi-Fi hotspots everywhere (and all together) and are moving to use almost any set-top box (or dongle or device) via the cloud. (Charter’s Thomas Rutledge was a mover behind the remote DVR at Cablevision.) Also at the end of last week, Investor’s Business Daily reported that Oppenheimer analyst Tim Horan was predicting that Verizon, Sprint and T-Mobile would, one way or another, find a way to partner a la AT&T/DirecTV, too.

“TREotM”: The 2nd Decade of the 21st Century
Chapter 12, Part 1

What We Know About Frequency in TV and Digital Advertising: Pt. 2
By Gian Fulgoni, Bill Harvey and Andrew Lipsman

Ashley Madison and the Future of Men
The recent Ashley Madison hack revealed that 86% of the site's users were men, casting men and the online dating culture into the spotlight--and not in a good way.

"Fear the Walking Dead" is Here at Last!
Without a doubt the most feverishly anticipated new series of 2015 is "Fear the Walking Dead," AMC's fearsome prequel to "The Walking Dead." And tonight, at long last, it's showtime!

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