jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN In MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > Myers Economic Data and Forecasts

$displayName

Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

For more information in subscribing click here

Trouble accessing the Economic Forecast? Click here for help.

 

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2014-2020

  (01/18/2015) Download PDF
2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)   (01/18/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

2000-2020 Advertising & Marketing Spending Statistics: Exclusive MyersBizNet Data   (12/22/2014)
Official 2014/15 Advertising Spending Data and Forecast (Members-Only Report)   (12/14/2014)

MyersBizNet is today releasing its 2014 legacy and digital advertising spending data for 19 media categories, estimating 4.1% growth in total ad spending for 2014, declining to 2.1% growth in 2015. Excluding digital media, MyersBizNet estimates advertising spend would have increased only 0.5% in 2014 with declines of -4.0% projected for 2015.

Jack Myers Media Business Reports

2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)
By: Jack Myers   (01/18/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

Read More

Commentary Archives

December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014

See all Archived Material

MediaBizBloggers.com

"I am NoMan, Emperor of the Internet, Online Imperator and Lord of IPv6, Imperial ruler of the web, Grand King of the Ethernet, Keeper of the Royal Encryption Algorithms, Monarch of Virtual World. If I allow you to communicate with me, you will address me as, Your Majesty, the Heavenly Digital Sovereign."

Read More

Super Bowl XLIX is about to remind everyone, yet again, that the biggest football game of the year is a cultural phenomenon that drives massive engagement. It attracts approximately 110 million people (about 46% of American households) during game time on TV, with this number of viewers remaining roughly the same, year over year (source: Nielsen). On YouTube, however, engagement with the event is dramatically expanding. More and more people are not only watching the game on TV, but also turning to platforms like YouTube to search for a huge variety of Super Bowl-related content. For example, we see 5x growth in world-wide search interest for the Super Bowl on YouTube in the month of January.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds