jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN ADVANCING HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > Myers Economic Data and Forecasts

$displayName

Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

For more information in subscribing click here

Trouble accessing the Economic Forecast? Click here for help.

 

More Bad News: 2015 Ad Spending Growth Forecast Sinks Below 1% - (Members-Only Report)

  (03/29/2015)

MyersBizNet is adjusting its annual 2015 advertising spending forecast downward, projecting an overall industry annual increase of less than one percent, the most conservative forecast of any of the leading market analysts. This is the earliest MyersBizNet has adjusted its annual forecasts in the past decade, reflecting a softer than expected first quarter and secular shifts in spending that run counter to several overall economic trends.

Digital Ad Spend Driving Legacy Media Growth (Members-Only Report)   (03/15/2015)

Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion

MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2014-2020   (01/18/2015) Download PDF
2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)   (01/18/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

Jack Myers Media Business Reports

More Bad News: 2015 Ad Spending Growth Forecast Sinks Below 1% - (Members-Only Report)
By: Jack Myers   (03/29/2015)

MyersBizNet is adjusting its annual 2015 advertising spending forecast downward, projecting an overall industry annual increase of less than one percent, the most conservative forecast of any of the leading market analysts. This is the earliest MyersBizNet has adjusted its annual forecasts in the past decade, reflecting a softer than expected first quarter and secular shifts in spending that run counter to several overall economic trends.

Read More
Digital Ad Spend Driving Legacy Media Growth (Members-Only Report)
By: Jack Myers   (03/15/2015)

Digital advertising spending in legacy media (TV, Print, Radio, Out-of-Home) is forecast to grow 20% in 2015 to nearly $18 billion according to exclusive MyersBizNet data. Advertiser spending on legacy advertising formats in these media is forecast to decline 5.7% to $118 billion

Read More

Commentary Archives

March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014

See all Archived Material

MediaBizBloggers.com

“The Walking Dead” continues to stand out from the rest of television and justify its buzz. In fact, five years in, its latest season finale was its highest-rated yet. As of this writing the show on Sunday – a killer episode featuring the return of Lennie James as Morgan (pictured below) -- drew almost 16 million viewers, 10.5 of them adults 18-49. Those numbers will only grow when Live +3 and Live +7 data is factored in. Yes, that’s true of almost every show these days, but “Walking Dead” is bound to kick butt in those measurements, we well.

Read More

The ad market weakened by -4% in February as several large events had a major impact on how the month fared on a year-on-year basis. The absence of NBC’s Sochi Winter Games had the greatest impact on the market and caused TV ad revenues to drop 16% compared to last year. The month’s results couldn’t be helped by the Grammy Awards moving to February in 2015 -- a month later than last year. While major events like the Winter Games pulled the market down, the result would have been a lot worse if the Academy Awards on ABC didn’t fall in February this year rather than March, as they did in 2014.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds