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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)

  (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)   (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

MyersBizNet Media Marketing Economic Data 2010-2020 (Members-Only Report)   (03/24/2014)

MyersBizNet Media Marketing Economic Data 2010-2020

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Jack Myers Media Business Reports

Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)
By: Jack Myers   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

Read More
UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)
By: Jack Myers   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Read More
Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)
By: Jack Myers   (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

Read More

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MediaBizBloggers.com

The sheer volume of niche conversations taking place every day on YouTube is enough for marketers to stop and dig deeper. It’s the reason Red Bull doesn’t push beverage videos, DC Shoes has a top Skateboarding channel, Andy Schrock has a nearly perfect TVi Score and why more than 29 million people subscribe to content in this category.

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Advertising Age recently ran a story headlined: “WPP Media Agency Group to Offer Flexible Alternative to Xaxis.” Loyal Cog Blog readers will no doubt mutter something inaudible into their pints of Old Peculiar and take a long, self-satisfied draught on their Meerschaum pipes. I have been critical of the Xaxis model, and therefore it’s only right to say “fair play” to them when they admit it’s time to evolve that model, even if my moaning might conceivably have had slightly less to do with the change of approach than the words and actions of the likes of Unilever, P&G, Nestle and Kellogg’s.

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