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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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Digital Video Ad Spend is Over-Estimated (Members-Only Report)

  (09/09/2014)

How much money are advertisers actually investing in digital video media?

Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)   (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

Jack Myers Media Business Reports

Digital Video Ad Spend is Over-Estimated (Members-Only Report)
By: Jack Myers   (09/09/2014)

How much money are advertisers actually investing in digital video media?

Read More
Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)
By: Jack Myers   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

Read More
UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)
By: Jack Myers   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Read More

Commentary Archives

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MediaBizBloggers.com

We have arrived at the moment where brands have just started to effectively translate their storytelling prowess to digital media and find the means of getting those stories in front of willing audiences. Conversely, audiences have only been willing insofar as the stories coming from brands are authentic and valuable to their day-to-day existence. There’s plenty of evidence to support the notion that consumers don’t lose any sleep over who produces the content they enjoy. In fact, consumers have developed an expectation that the brands on their radars should produce content serially. A recent TNS study found that 60% of consumers expect owned content from brands, nearly half of them (46 %) follow their favorite brands’ blogs, while 40% of consumers are disappointed in brands that don’t produce or maintain a blog, citing everything from laziness to fading relevance as reasons a brand might not bother with content.

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This week I celebrate the three-year anniversary of when I decided to start i. Predictus (the ones we are counting). I am often asked why there are no women on my board or more in my company or why I don’t have women investors. The answer is simple: They have not appeared yet. Women have appeared on my journey; entrepreneurs like me who started their first company with the support of a man willing to invest in them, their spirit and drive. Many of the women I have encountered (not all but enough) have not reached their hand out to me, but in fact have presented obstacles to me instead. They come in the form of legal letters, industry gossip and overall fear-mongering. I am not sure why that is but again there are not many of us so the few that exist should take inventory.

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