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Full MyersBizNet Marketing & Advertising Spending data is available to subscribers for 52 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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MyersBizNet TomorrowToday Official Marketing/Advertising Spending Data & Forecasts 2014-2020

  (01/18/2015) Download PDF
2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)   (01/18/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

2000-2020 Advertising & Marketing Spending Statistics: Exclusive MyersBizNet Data   (12/22/2014)
Official 2014/15 Advertising Spending Data and Forecast (Members-Only Report)   (12/14/2014)

MyersBizNet is today releasing its 2014 legacy and digital advertising spending data for 19 media categories, estimating 4.1% growth in total ad spending for 2014, declining to 2.1% growth in 2015. Excluding digital media, MyersBizNet estimates advertising spend would have increased only 0.5% in 2014 with declines of -4.0% projected for 2015.

Jack Myers Media Business Reports

2015 Digital Ad Spend +24%; Legacy Ad Spend -5%. Individual Media Details Below (Members-Only Report)
By: Jack Myers   (01/18/2015)

Digital advertising spend will increase 24% to $54.5 billion in 2015 and will sustain average 21% annual growth through the end of the decade, according to new economic data published by MyersBizNet TomorrowToday. The total excludes search marketing, which is projected to grow 8.0% this year to $24.6 billion.

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Maybe country music is more your speed. You can get plenty of it every Wednesday night on ABC’s “Nashville,” which most weeks is chock-full of original country tunes. Here’s a standout song from the show’s third season, “Gasoline and Matches,” performed by Connie Britton and one of this season’s outstanding guest actresses, Broadway star Laura Benanti, who has been appearing regularly on “Nashville” and this past Sunday held her own opposite Ed Asner in a guest shot on CBS’ “The Good Wife.” Sticking with the superhero theme above, Benanti has also been cast as the mother of the title character in the pilot for CBS’ “Supergirl.”

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The deficiencies are that traditional television has never gotten down to the core of the business which would be the interest of advertisers -- to measure commercial viewing and commercial ratings. It has always been using that surrogate of program ratings that translate down to estimated commercial ratings. But now in the digital world, the measurability is there. The accountability is there. There is no reason why an advertiser couldn’t know that the commercial was viewed or not. And of course the clutter of traditional television (with an enormous amount of ads squeezed into a pod and an enormous amount of pods forcing viewers to watch 20 minutes of advertising out of every hour of content) has trained the viewer to avoid advertising. There are so many tools now – the DVR – and just multi-tasking has created so many ways for the viewer to avoid advertising that I don’t believe television advertisers are really getting what they think they are getting. Television is a valuable medium but it is time to move into this next level of measurement.

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