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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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Digital Video Ad Spend is Over-Estimated (Members-Only Report)

  (09/09/2014)

How much money are advertisers actually investing in digital video media?

Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)   (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

Jack Myers Media Business Reports

Digital Video Ad Spend is Over-Estimated (Members-Only Report)
By: Jack Myers   (09/09/2014)

How much money are advertisers actually investing in digital video media?

Read More
Above vs. Below-the-Line Marketing: The Numbers (Members-Only Report)
By: Jack Myers   (06/16/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

Read More
UPFRONT UPDATE: Volume, CPM and Market Dynamics (Members-Only Report)
By: Jack Myers   (06/09/2014)

Through an unconventional economic analysis of the media economy, MyersBizNet has been able to determine that overall 2014-2015 broadcast and cable TV Upfront volume will be down by as much as 5% or even 6%, with a best case (but unlikely) scenario of flat volume. (It's important to note that there are no official reports on Upfront investments issued by either networks or agencies. MyersBizNet data is based on our own market analyses and reports.)

Read More

Commentary Archives

September 2014
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MediaBizBloggers.com

More precisely, Job One for brand stewards is no longer just about creating messages. As I have noted frequently in this space, the CMO is now also part CTO and part CIO—and not small parts, either. The marketer's scope has not simply grown, it has widened dramatically, both upstream and downstream.

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We are pleased to announce the formation of Landmark | ShellyPalmer, a new partnership for new media deals, combining world-class investment banking, strategic advisory and event management.

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