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Full Myers Marketing & Advertising Spending data is available to subscribers for 62 marketing, advertising and media categories, including legacy and digital media from 2000 through 2020.

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Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)

  (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

MyersBizNet Media Marketing Economic Data 2010-2020 (Members-Only Report)   (03/24/2014)

MyersBizNet Media Marketing Economic Data 2010-2020

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Mobile Advertising & Search Forecast: $26B in 2020 (Members-Only Report)   (03/24/2014)

Mobile advertising and search investments by marketers are forecast to increase an average 55% annually in 2014 and 2015, and will continue to grow an average 22% annually through 2020, slowing at the end of the decade, according to the MyersBizNet Official Advertising/Marketing Spending Data & Forecast. MyersBizNet tracks and forecasts 52 U.S. media and marketing categories, and has been a leader in economic forecasting since 1986. The full report is available to members at www.myersbiznet.com or by request to maryann@jackmyers.com.

Advertising vs. Below-the-Line Shopper Marketing: The Economics (Members-Only Report)   (03/10/2014)

Marketers historically have invested an average 10% to 35% of their total marketing communications budgets to deliver reach and frequency of message exposure designed to drive awareness, product interest and message retention. These budgets are referred to as "above-the-line advertising." The majority 65% to 90% of their budgets, known as below-the-line, are targeted to generating sales and direct return-on-investment through consumer and trade sales promotion and direct marketing.

Jack Myers Media Business Reports

Out-of-Home Ad Revenues: Growth Slowed by Agency Positioning (Members-Only Report)
By: Jack Myers   (03/31/2014)

MyersBizNet forecasts for Out-of-Home media ad growth are admittedly conservative, and while growth of digital spending on OOH media is robust, it can and should be significantly greater based on increasing digital opportunities, industry innovation, and inventory availability.

Read More
MyersBizNet Media Marketing Economic Data 2010-2020 (Members-Only Report)
By: Jack Myers   (03/24/2014)

MyersBizNet Media Marketing Economic Data 2010-2020

Read More
Mobile Advertising & Search Forecast: $26B in 2020 (Members-Only Report)
By: Jack Myers   (03/24/2014)

Mobile advertising and search investments by marketers are forecast to increase an average 55% annually in 2014 and 2015, and will continue to grow an average 22% annually through 2020, slowing at the end of the decade, according to the MyersBizNet Official Advertising/Marketing Spending Data & Forecast. MyersBizNet tracks and forecasts 52 U.S. media and marketing categories, and has been a leader in economic forecasting since 1986. The full report is available to members at www.myersbiznet.com or by request to maryann@jackmyers.com.

Read More

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Social TV turns the industry’s deep-seated idea of information overload on its head. Rather than shun additional media interfaces and opportunities, today’s consumer actively embraces them. She grabs her smartphone or tablet, and she creates her own media cornucopia: While watching TV via social media, she directly interrelates with millions of others watching the same TV show she adores. I recently asked young women who are social TV users of female-oriented drama shows such as Scandal and Pretty Little Liars how they interact with social media while watching the show. For these consumers, using Twitter while watching these shows doesn’t detract, it actually heightens their total experience. Rather than shirk multi-screen and multi-tasking, they revel in it.

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Comedies Married and You're the Worst debut on FX in June, likely as a back-to-back hour, followed in late summer by The Partnership, the sitcom teaming Kelsey Grammer with Martin Lawrence. At FXX, season 10 of It's Always Sunny in Philadelphia will debut next January, paired with the launch of Tracy Morgan's new comedy, now titled Do or Die. Series in development for both channels include Hoke, The Bastard Executioner from Sons of Anarchy creator Kurt Sutter, How & Why from Charlie Kaufman, Man Seeking Woman and Sex & Drugs & Rock & Roll. At least two more drama pilots will be filmed for 2015 consideration. There are no original series/miniseries heading to FXM in the near future.

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