Jack Myers
The Upfront That Could Have Been
As the broadcast network television Upfront moves forward quietly and with little momentum, it's becoming clear that procurement and financial officers of major marketers are dictating the pricing decisions and driving Upfront purchasing models. Based on the deals that are being negotiated and completed, overall apples-to-apples cost-per-thousand pricing is down compared to last year with total Upfront sales down considerably, leaving a higher than normal percentage of inventory available for scatter markets. Exceptional deals are available to marketers who would agree to flat to modest CPM increases, but instead of capitalizing on these potential opportunities, marketers are...
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Transformational Leadership for the Media Industry
We are in the midst of a five year period that is the most transformative in the history of the media and advertising industry: a period that is being marked by significant shifts in the economics of traditional and emerging companies, the disappearance of some companies and the sudden rise to prominence of others. As an advisor and consultant,
MediaBizBloggers.com
Industry thought leaders share their points-of-view each week at MediaBizBloggers.com. Our writers include many of the media and advertising community’s leading executives who offer unique insights and intelligence on media, advertising and marketing.
MyersReport.com
Jack Myers Media Business Report, Myers Advertising Sales Best Practices Research and Myers Advertising and Marketing Economic Forecasts are available by corporate subscription ($12,000 annually) at MyersReport.com.
Contact Jack Myers at jm@jackmyers.com [MORE]
Jack Myers' 2009 Speaking Engagements
