Markets were mixed this week with bright spots like Apple's blowout earnings and poor marks for Google's miss.
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Marketers’ spending on advertising and communications is forecast to increase only .9 percent this year according to a new report being released next week at jackmyers.com. Total 2011 marketing and advertising spending was flat year-to-year, down from my original forecast last January of 1.4% growth. For the past 25-years, Myers Report’s economic forecasts of advertising and marketing investments have been considered the industry’s most thorough and accurate. We provide the only economic report that incorporates all 62 advertising and marketing categories. View this week’s Video Media Business Report for preliminary insights from our report – including data on digital, TV, magazine and newspaper spending.
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How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a perfect illustration of just how broken the current TV ratings environment is. I'm appreciative of his generosity in providing a perfect follow-up to my last post, but unfortunately, he stops short of considering potential solutions, or of offering examples of the ways frustrated advertisers are trying to work through this problem.
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Markets were mixed this week with bright spots like Apple's blowout earnings and poor marks for Google's miss.
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Entering a virtual world is the equivalent of an amphibian taking its first tentative steps out of water and discovering how to breathe. To the amphibian, is one world real and the other not? Is a virtual existence in Second Life or gaming sites any less "real" than time spent at a friend's home?
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Digital advertising and marketing budgets will grow 21.2% in 2012 according to a new report being released next week by Jack Myers Media Business Report. Still, even with these substantial year-over-year increases, total digital marketing investments represent only 8.6% of marketers' total communications investments, up from 7.2% in 2011. For some traditional media categories, digital pennies have evolved into digital dollars, especially broadcast network television, where a 50% increase in digital revenues is forecast to generate $1.7 billion in incremental revenues.
2012 may be the last year in this decade in which marketing communications will increase, according to a new economic forecast being published next week by Jack Myers Media Business Report. Myers is forecasting growth of total marketing investments of only 0.9% in 2012, down from Myers original estimate of 2.8% growth originally published in January 2011. Myers is also announcing our preliminary report on 2011 marketing investments, estimating 0.3% growth, down from Myers original year-ago forecast of 1.4% growth. Myers' analysis includes details on 62 media and marketing categories, including both legacy and digital revenues for broadcast and cable television, magazines, newspapers and consumer sales promotion.