As radically different as this year's Upfront pre-season may be, and as permanently altered as the TV landscape is, we can anticipate a surprisingly normal and traditional Upfront buying and selling season as industry professionals who have worked together for years settle into the realities of conducting their business.

At today's scaled-back ABC-TV Upfront presentation, the...
more

Males 18-49 TV Watchers Most Likely to Pay Attention to Ads During Live Sports

Among males 18-49 who watch at least one hour of television per day and regularly watch live professional and college sports, 40 percent say they are likely to pay attention to advertising messages during live professional sports and nearly 36 percent say they pay attention to ads during live college sports.

Source: JackMyers Emotional Connections™ Study 2007: Audience Attentiveness to Advertising Among 25 Television Genres