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TV Ratings: Gimmick, Chicanery or Currency Manipulation? - Jonathan Steuer-TiVo
By: Jonathan Steuer

How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a perfect illustration of just how broken the current TV ratings environment is. I'm appreciative of his generosity in providing a perfect follow-up to my last post, but unfortunately, he stops short of considering potential solutions, or of offering examples of the ways frustrated advertisers are trying to work through this problem.

Kristen Bell's Sloth Meltdown and OMG! Gossip Girl Revealed - Top Moments from TVGuide.com
By: Joyce Eng & Kate Stanhope

What were your top moments?

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About Jack Myers

Jack Myers is a media economist and chairman of Media Advisory Group, which advises and invests in early stage companies that advance and support the media and advertising business. Jack writes the weekly (subscriber-only) Jack Myers Media Business Report and publishes Jack Myers Wall St. Media Business Report, JackMyersThinkTank.com and MediaBizBloggers.com blog platform for industry thought leaders.

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