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Clear Channel announced today that it has become iHeartMedia, reflecting the company's success in becoming a one-of-a-kind multi-platform media company with unparalleled reach and impact.

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But Facebook isn’t the only one who’s undergone some changes. Consumer media habits have changed, rather dramatically. Yes, Facebook, Twitter and YouTube remain our go-to social behemoths, but our social behaviors are diversifying across a rapidly growing cadre of platforms: Snapchat, Tindrr, Instagram, Pinterest, G+, LinkedIn, What’s App, Line, Vine, Tumblr, Secret, Paper and Whisper. For those keeping score, that is 16 separate platforms in which we friend, fan, like, share, heart, comment, tweet and report. Oh, and more and more we are forgoing our PCs and engaging with these platforms primarily through our smartphones. What’s a brand to do?

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