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MTV: Daily Data
Published: August 30, 2007 at 05:34 AM GMT
Last Updated: May 5, 2008 at 05:34 AM GMT
In the 2007 Myers Emotional Connections® Research, three MTV shows (Twentyfourseven, The Hills, and Road Rules: Viewers' Revenge 2007) appeared in the list of the top five TV shows for Overall Emotional Connections® for Adults 18-64.
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Much of our time at the DPAA over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media. Early on in this process, it became clear that the digital place-based media industry needs to more clearly define itself to these important constituencies. Our industry's tremendous revenue gains over the past couple of years notwithstanding, there is no question that our long-term growth hinges on clarifying what we are… and are not.
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