">
jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN In MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > DailyMediaData.com > DVR Penetration at 31%

DVR Penetration at 31%

November 7, 2007

Published: November 7, 2007 at 08:46 AM GMT
Last Updated: February 6, 2009 at 08:46 AM GMT

Originally published on November 7, 2007

DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.

add this social bookmark link

1 Comment
china electronics wholesale - May 2, 2011
really like it!
china wholesale electronics from http://www.buybuyseller.com/
Post a Comment










Commentary Archives

October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013

See all Archived Material

MediaBizBloggers.com

Should Digital Out-of-Home media be rebranded as Public Video? That was the suggestion of Digital Place-Based Advertising Association Chairman and Zoom Media CEO François de Gaspé Beaubien at last week’s DailyDOOH (Digital Out-of-Home) Investor Conference. He boldly called for a complete out-of-home rebrand and recommended that the medium change its name to Public Video in order to tap into digital ad spend. If online video is the fastest growing segment, he argued, then why not infiltrate that domain? Public video is direct, concise and reflective of the media, de Gaspe Beaubien pointed out.

Read More

National Geographic Channel, a network that in recent years has become known for its uncommonly creative publicity and promotion practices, faces just such challenges in the month ahead when it will debut “Eat: The Story of Food,” a three-night, six-hour documentary miniseries beginning Friday, November 21 that should leave sated anyone hungry for fresh information and fascinating historical footnotes about the title subject, and two new ongoing half-hour series, “Eric Greenspan is Hungry,” in which the celebrity chef travels around the country in search of the best meat, poultry and shellfish recipes, and “Chug,” a series in which comedian and TV host Zane Lamprey travels the world sampling the finest cocktails (and some interesting cuisine). “Greenspan” and “Chug” debut on Monday, November 24.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds