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Published: November 7, 2007 at 12:52 AM GMT
Last Updated: February 6, 2009 at 12:52 AM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
Cadreon’s mission to clients is very simply to discover and deliver the target audience efficiently and at scale. I do feel we also can’t ignore the other side of the coin, the users; our other mission is to try to deliver advertising that’s relevant and useful.Read More
Leave it to Jon Stewart to take the NFL -- aka "The League of Exculpatory Gentlemen" -- to task for its complete fumbling of the Ray Rice scandal. After recapping the whole controversy, including Rice's initial two-game suspension ("a two-game slap, one for each wrist"), the Daily Show host scathingly indicts NFL Commissioner Roger Goodell for claiming not to have received or seen the violent elevator video prior to its leak on Monday, when now we know that's not the case. "So you had the tape and you want us to believe that you did not look at it. Well, I think we're all pretty aware of the NFL's obsessive-compulsive tape-watching addictions," Stewart says. "For God sakes, you get 24 angles in high-res slow-motion just to see whether or not a man's knee goes over an imaginary line before his hand crosses a different imaginary line."Read More