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DVR Penetration at 31%
Published: November 7, 2007 at 07:31 AM GMT
Last Updated: February 6, 2009 at 07:31 AM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
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How delightful! The New York Times has provided me with a perfect opportunity to continue my ranting! The February 2, 2012 front-page piece by Bill Carter on TV network ratings trickery provides a perfect illustration of just how broken the current TV ratings environment is. I'm appreciative of his generosity in providing a perfect follow-up to my last post, but unfortunately, he stops short of considering potential solutions, or of offering examples of the ways frustrated advertisers are trying to work through this problem.
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