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Published: November 7, 2007 at 01:44 PM GMT
Last Updated: February 6, 2009 at 01:44 PM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
Syfy on Sunday and Monday in Orlando produced its eighth annual Digital Press Tour – a one of a kind event in television publicity and promotion that puts the network's executives and the stars and producers of its series together with influential bloggers, robust tweeters and other digital communications experts and enthusiasts who operate outside of what might be referred to as the "traditional" press.Read More
So much has been written and discussed about the recent news that both Facebook and Apple are covering the cost of female egg freezing in their health care plans, it's difficult to insert a new point of view. The reactions have spanned from positive: more choice for working women equals empowerment, to incendiary: the underlying message from Apple and Facebook is an unfair (and illegal) pressure on female employees to delay childbirth for career advancement. Before continuing, I'll share that I am squarely in the camp that this is a positive and progressive inclusion in a company's health care coverage.Read More