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Published: November 7, 2007 at 12:22 AM GMT
Last Updated: February 6, 2009 at 12:22 AM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
For all the fuss last year about the current round of musical chairs among CBS’ late night talk shows – Ferguson is gone, Letterman is leaving, Corden is on deck, Colbert is coming – surprisingly little attention is being paid to something the network is doing right now … keeping “The Late Late Show” alive during the approximately three month gap between Craig Ferguson’s departure and James Corden’s arrival (on March 23) with special guest hosts typically sitting in for two or three days each. This week has featured a two-night stint by Regis Philbin, a man with more experience hosting talk shows than most, and another (concluding tonight) by actress and comedienne Whitney Cummings.Read More
The National Retail Federation’s Big Show was held in New York City in mid-January. A record 32,000 people attended. The annual event – at which retailers gather to network, share innovation ideas and discuss the future -- attracts industry executives from around the world. The mobile breakout sessions at the Big Show offered attendees a unique view of mobile’s role in the new retail experience. I moderated “Mastering the Technological Mobile Roadmap on the New Customer Journey.” Our panel was focused on answering the question, How do you prioritize reaching shoppers and making an impact on them wherever they are?Read More