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Published: November 7, 2007 at 06:23 PM GMT
Last Updated: February 6, 2009 at 06:23 PM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
Over the last five years, there has been a dramatic shift in the way people are consuming content from local TV stations and newspapers. According to a 2014 Comscore report, 60% of digital consumption for the major local TV stations and newspapers is on smartphones and tablets. The number of people consuming content on smartphones and tablets will only continue as smartphone and tablet penetration increases.Read More
IPG Mediabrands is a technology enabled data driven audience buying company focused on delivering business outcomes for our clients.Read More