|HOME||MEDIABIZBLOGGERS.com||WOMEN In MEDIA||HOOKED UP||MEMBERSHIP INFO||MEMBER COMPANIES||MEDIA BUSINESS REPORT||ECONOMIC FORECASTS||RESEARCH|
Published: November 7, 2007 at 02:53 AM GMT
Last Updated: February 6, 2009 at 02:53 AM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
More precisely, Job One for brand stewards is no longer just about creating messages. As I have noted frequently in this space, the CMO is now also part CTO and part CIO—and not small parts, either. The marketer's scope has not simply grown, it has widened dramatically, both upstream and downstream.Read More
We are pleased to announce the formation of Landmark | ShellyPalmer, a new partnership for new media deals, combining world-class investment banking, strategic advisory and event management.Read More