">
jackmyers.com
Free ContentFor Members Only
HOME MEDIABIZBLOGGERS.com WOMEN in MEDIA HOOKED UP MEMBERSHIP INFO MEMBER COMPANIES MEDIA BUSINESS REPORT ECONOMIC FORECASTS RESEARCH
Home > DailyMediaData.com > DVR Penetration at 31%

DVR Penetration at 31%

November 7, 2007

Published: November 7, 2007 at 06:23 PM GMT
Last Updated: February 6, 2009 at 06:23 PM GMT

Originally published on November 7, 2007

DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.

add this social bookmark link

1 Comment
china electronics wholesale - May 2, 2011
really like it!
china wholesale electronics from http://www.buybuyseller.com/
Post a Comment










Commentary Archives

March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013

See all Archived Material

MediaBizBloggers.com

Over the last five years, there has been a dramatic shift in the way people are consuming content from local TV stations and newspapers. According to a 2014 Comscore report, 60% of digital consumption for the major local TV stations and newspapers is on smartphones and tablets. The number of people consuming content on smartphones and tablets will only continue as smartphone and tablet penetration increases.

Read More

IPG Mediabrands is a technology enabled data driven audience buying company focused on delivering business outcomes for our clients.

Read More
Click Here for Membership Information
Contact Us  |  Editorial Overview and Guidelines |  Site Map  |  Terms of Use  |  Privacy Policy  |  RSS Feeds