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Published: November 7, 2007 at 07:19 AM GMT
Last Updated: February 6, 2009 at 07:19 AM GMT
Originally published on November 7, 2007
DVR penetration reaches to 31% excluding broadcast-only households and narrowed to adults 18 to 64 who view TV at least one hour per average day. Among qualifying teens 15 to 17, DVR penetration is an amazing 38.3%. Among qualifying adults 55 to 64, DVR penetration is only 16.5%. Based on past studies, this audience represents a TV of the Future Household, reflecting likely DVR penetration in one year for all households. Source: Myers Emotional Connections™ Research.
Why does one advertiser select an agency that another has just fired? Most agencies have about the same capabilities. Maybe some differences in resources but not enough to cause one agency to fail while another succeeds. So what is it that creates a review for one and a satisfactory, if not laudatory, grade for another? Talent certainly is critical. But many of the same people shift back and forth from one agency to another all the time. Indications are that it comes down to relationships. Real relationships; where the agency is almost a family member to the client. A valuable and "always on" contributor to the client's business. So what is the relationship factor all about? What does it entail? Here are a few suggestions.Read More
Friday's Trivia Question : As President Bartlett left the White House on The West Wing...who was the President Elect?Read More