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Audiences who are typically in their seats at least 20 minutes before the movie trailers index 152 against total movie-goers for "movie theaters have commercials that are interesting to me
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Key Demos who frequently view TV programs online and on portable devices index exceptionally high for seeing and paying attention to cinema advertising indexing 158 compared to total adults for "I pay more attention to commercials in movie theaters than on TV."
Read More Fifty-six percent of adults who frequently view network TV programs online and portable devices say they are likely to pay attention to cinema advertising, higher attentiveness than any other medium
Read More Perhaps it's the elated mindset of moviegoers as they enter their moviegoing experience…with good friends and family, ready to see their favorite star in their latest film, all settled in their seats with their concession snacks watching the preshow entertainment.
Read More The movies are booming this year with admissions up as much as 12 percent compared to a year ago.
Read More Pre-movie video advertising is the hightest indexing medium among audiences who say they are"very likely/extremely likely" to pay attention to advertising in 21 media categories
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It should tell you something about the state of media today that if our largest national newspaper was a TV show, it wouldn't even last four episodes before being canceled.*
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I told him how the new network would completely invert the standard advertising model, and switch the currency from the ads that no one wants and no one clicks on to the content links that everyone wants and everyone clicks on. When a site visitor clicks on a text or video link, instead of just painting a new page with the requested content and the same old clutter, a separate tab opens and the visitor and the content both get dropped into a single-sponsor destination page.
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