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ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan last week at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. That was the secret to so much leverage. Archimedes is beaming down. The cream of the research cadre responsible for the intelligence gathering of the media-advertising complex (much more powerful than the military-industrial complex) heard that $100B was coming in over the next three years to either push them down under new people or be terminated.

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Though content marketing is now an accepted and widely adopted form of marketing, there continue to be a lot of nuances that people don’t seem to understand. One of these tricky nuances is the distinction between lead generation and demand generation. How are these things similar? How are they different? If you want to be successful in content marketing, appreciating the differences between them is key. Different types of content work better for different types of content marketing. A blog post can be a good device for either lead generation or demand generation, but which one depends on how (and why) you write it. Understanding and appreciating these differences is integral to having a successful content marketing campaign.

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