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The “It’s On Us” campaign to stop sexual assault on campuses, featuring celebrities and strongly promoted by the White House, is using the power of digital place-based media to spark and promote a critical conversation. The Pvblic Foundation, which organized this campaign, worked with the DPAA and Agency 672 to tell an important story by accessing video screens everywhere. ZOOM Fitness Screens, Verifone Taxi Cabs, National CineMedia and others showcased this important cause on screens in their venues throughout the county.

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Anyone who works for or has ever worked for Sir Martin Sorrell’s WPP will know the email story. Basically, if you send Sir Martin an email you will get a personal response within around 30 minutes. I can vouch for this being the case. I even tried the theory out after I had left WPP and can report that it still holds. Quite how Sir Martin does this is unclear; given the number of emails he must receive he must either have a supremely efficient and very well informed group of personal assistants or he is indeed blessed with super email-answering powers. Whichever it is, it’s mightily impressive and certainly puts into context some of the difficulties faced in getting any response at all out of some of his agencies.

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