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Beverly Hills, CA – NBC put on a jam-packed and very effective day Sunday at the Summer Television Critics Association tour, which included panels for all of its new fall series, its upcoming telecast of the 66th Annual Primetime Emmy Awards, show-runners from several of its returning shows (including The Blacklist, Grimm, Parenthood and Chicago Fire, among others) and one that mesmerized the roughly 250 reporters and critics gathered here: A heavy duty crash course in the ever-changing art of total audience measurement presented by NBCUniversal Research and Media Development President Alan Wurtzel.

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This was abundantly clear last Saturday when Amazon Studios and Hulu largely dominated an entire day at the Summer tour. Amazon, making its TCA debut, was here for three and one-half hours, which included a lunch following six panels. They included sessions with the producers and casts of Alpha House , which is the first Amazon series renewed for a second season, and four upcoming series – comedies Transparent and Mozart in the Jungle and dramas Bosch and The After. The pilots for these series are currently available for free viewing on Amazon.

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