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Unboxing videos are practical too, giving consumers a look into what exactly they can expect when they get a product off the shelf and into their hands. According to the recent Google Consumer Surveys, 62% of people who view unboxing videos do so when researching a particular product. In this sense, unboxing videos can help marketers build anticipation and provide useful product information during the holiday season (and even beyond).

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Here’s the most recent trailer for the feverishly anticipated feature film “Fifty Shades of Grey.” And here it is again, recut as a rom-com! (Best Line: Christian to Anastasia: “Let’s be Facebook official.”) It’s got more clever lines than any episode of NBC’s “A to Z” or ABC’s “Selfie” and “Manhattan Love Story,” which may explain why those three freshmen sitcoms have already been axed.

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