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comScore Media Insights - February 2011
Published: March 24, 2011 at 11:34 AM GMT
Last Updated: March 24, 2011 at 11:34 AM GMT
Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.
This data reflects the leading television and consumer magazine online display advertisers for the month of February, based on comScore impressions delivered data.
| comScore Media Insights - Television | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Feb-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Internet | |||
| Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | ||
| Total Internet | 337,662,542 | 202,795 | 1665.0 | |
| Television | 1,264,960 | 106,028 | 11.9 | |
| 1 | Car Warriors | 58,959 | 3,197 | 18.4 |
| 2 | Mr. Sunshine | 51,133 | 12,439 | 4.1 |
| 3 | House | 39,588 | 5,802 | 6.8 |
| 4 | Jeopardy (TV Show) | 30,026 | 3,167 | 9.5 |
| 5 | Battlestar Galactica | 28,794 | 5,854 | 4.9 |
| 6 | Shedding for the Wedding | 23,745 | 2,712 | 8.8 |
| 7 | Deal or No Deal | 22,494 | 7,390 | 3.0 |
| 8 | How I Met Your Mother | 14,911 | 1,614 | 9.2 |
| 9 | American Idol | 13,325 | 1,405 | 9.5 |
| 10 | Wheel of Fortune | 12,885 | 5,519 | 2.3 |
| com Score Media Insights - Magazines | ||||
| Ad Metrix Advertiser | Geography : | United States | ||
| ©2011 comScore, Inc | Location : | All Locations | ||
| Time Period : | Feb-11 | |||
| Publisher : | Total Internet | |||
| Date : | ||||
| Advertiser | Total Display Ad Impressions (000) | Advertising Exposed Unique Visitors (000) | Average Frequency | |
| Total Internet | 337,662,542 | 202,795 | 1665.0 | |
| Magazines | 251,528 | 44,432 | 5.7 | |
| 1 | Real Simple (Magazine) | 26,675 | 4,421 | 6.0 |
| 2 | RealAge | 20,254 | 7,749 | 2.6 |
| 3 | Cooking Light (Magazine) | 13,954 | 5,493 | 2.5 |
| 4 | In Style (Magazine) | 12,302 | 2,189 | 5.6 |
| 5 | BuyerZone | 10,341 | 3,853 | 2.7 |
| 6 | People (Magazine) | 9,067 | 2,179 | 4.2 |
| 7 | Empire | 8,943 | 56 | 158.5 |
| 8 | Brides (Magazine) | 7,268 | 417 | 17.4 |
| 9 | Glamour | 7,119 | 1,008 | 7.1 |
| 10 | Taste of Home (Magazine) | 6,986 | 1,453 | 4.8 |
Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix
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