Subversions

	About Uwe Hook CEO and Co-Founder BatesHook   Uwe Hook is the CEO and Co-Founder of BatesHook, Inc. (www.bateshook.com) and a veteran of the advertising and marketing industry with the goal of building connections between people and brands (Mercedes-Benz, IBM, Fleming's... more
The iPad is Not a Social Object - Uwe Hook - MediaBizBloggers While I'm playing around with the new iPad and packing the Kindle away for a trip, I was wondering: Isn't half of the fun of consuming media also sharing? When you sit in a subway and see what others are reading? Visit a friend's house and peruse the shelves filled with books, CD's and DVD's? Everything we consume and display to the... more
Facebook Places Will Dominate the Location-based Space - Uwe Hook - MediaBizBloggers By Uwe Hook Facebook launched its location-based check-in service, Facebook Places, last week. As with all those services (Foursquare, Loopt, Gowalla, Yelp), Facebook Places allows users to share their location and discover new hot spots by following the stops of people in their network. As we come to expect from Facebook, the service launched with ... more
The Big Consumer Reset - Uwe Hook - MediaBizBloggers By Uwe Hook Remember late 2008? Each news item talking about the advertising industry had the tag "Apocalypse" attached to it. Severe budget cuts followed by severe job cuts followed by severe loss of belief in the future of the advertising industry. Almost two years later, with subtle signs of recovery on the horizon, the advertising... more
Bring Back the Jingle - Uwe Hook - MediaBizBloggers By Uwe Hook My sister hated Sunday mornings. Especially the time between 6-9am. Primetime for me, the younger brother, to sing all the jingles I remembered. And, I remembered a lot. Palmolive, Meister Proper (Germany's Mr. Clean), Ajax, VW, BMW – you name it. Sure, I could claim this showed my passion for advertising at an early age. I would argue,... more
Foursquare – The Next Second Life? - Uwe Hook - MediaBizBloggers By Uwe Hook Marketers love new toys. A few years back it was Second Life and now everybody is talking about location-based applications. Problem is, this talk is still limited to the marketing echo chamber. This week, ... more

More Subversions Bring Back the Jingle - Uwe Hook - MediaBizBloggers Foursquare – The Next Second Life? - Uwe Hook - MediaBizBloggers Seduction vs. Transparency - Uwe Hook - MediaBizBloggers Do Social Media Change Your Inter-Personal Demographics? - Uwe Hook - MediaBizBloggers How to Find a Marketing/Advertising Strategy - Uwe Hook - MediaBizBloggers Static Branding vs. Organic Branding - Uwe Hook - MediaBizBloggers Advertising: Answering the Wrong Question Precisely - Uwe Hook - MediaBizBloggers What John Wooden Taught Us About Marketing/Advertising - Uwe Hook - MediaBizBloggers Marketing Out of Fear - Uwe Hook - MediaBizBloggers Facebook - The Next Chapter in Targeting Failure - Uwe Hook - MediaBizBloggers archive