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UM: Curious Thoughts from Curious Minds

About Curious Thoughts from Curious Minds

UM has a lot to say about media, marketing, digital, agency relations -- just to name a few of the many topics.

So here are some curious thoughts from curious minds.

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Curious Thoughts from Curious Minds: Dr Strangelove, or How I Came To Love UGC - Graeme Hutton - MediaBizBloggers
By Graeme Hutton

Put simply, WOM is the most powerful communications channel any marketer can wish for because consumers trust it. However what is changing about WOM, is the way in... more


Curious Thoughts from Curious Minds: This Could Change Everything - David Cohen - MediaBizBloggers
By David Cohen

Have you ever had a meeting with a potential business partner that rocked your world?

Something that called into question everything that you believed to be true?

I recently had one of those meetings and wanted to share it.

I have spent a good bit of time over the last... more


Curious Thoughts from Curious Minds: Those of Us in Glass Houses... - Tom Telesco - MediaBizBloggers
By Tom Telesco

The recent financial crisis, whose dark clouds finally seem to be lifting, certainly caused a lot of finger-pointing and long-winded, Monday Morning Quarterback-type dialogue, much of it along the theme of "How could they let this happen?" Of course, "they" would be the... more


Curious Thoughts from Curious Minds: What Marketers Can Learn from "Cash for Clunkers" - Kasha Cacy - MediaBizBloggers
By Kasha Cacy

The Cash for Clunkers program came to a close last Monday night. According to the Transportation Department, the program generated nearly 700,000 new car sales in a little over a month.

While the debate whether the program helped the economy will rage on, from a marketing perspective the ... more


Curious Thoughts from Curious Minds: It's Time to Re-Engage with Engagement- Graeme Hutton - MediaBizBloggers
By Graeme Hutton

A savvy media raconteur once quipped to me a telling observation that is probably the root of all the over-extended discussions that has dogged that much abused word, more



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