SocialSymphony - Tom Troja

	About Tom Troja Founder the Social Symphony “Tom Troja is one of the original experts in creating social media road maps so tactics relate back to a plan that is braided in to a long term two way conversation between brands and engaged consumers. Tom is an independent who brings high level thinking and deep... more
Social Strong - Developing Social Core Strength - Tom Troja - MediaBizBloggers By Tom Troja All of us who have worked our bodies, who have gone in and out of gyms, swimming pools, Pilates classes, so that we can play tennis, basketball, soccer, run … do what we love… we know how important it is to develop our physical core strength. Development of core muscles stabilizes, aligns, and moves the trunk of the body... more
The Secret Tao of Pepsi Refresh - Tom Troja - MediaBizBloggers By Tom Troja When someone is standing in front of a drink display and seeing all the choices… what drives them to pick Pepsi over Coke or anything else? Pepsi's big bet is that Social Marketing will drive that inner voice to say yes! Yes to Pepsi in that moment of purchase. So…can we leverage social marketing to influence the ying and... more
"How to Quiet Consumers that are Out of Bounds" - Tom Troja - MediaBizBloggers By Tom Troja There is so much wrong with this statement I don't know where to begin. In thinking about another social panel, part of the descriptor is "On this panel, social executives discuss what tactics to use to quiet consumers who are out of bounds – and how to determine when it's possible to ignore them entirely." Certainly... more
Earned Media is Not Social and Social Without Strategy is Not Social – Tom Troja – MediaBizBloggers By Tom Troja Recently I spoke on a panel at OMMA Social in NYC entitled, “Using Paid Media to Drive Earned Media.” It made me think… what is earned media? Drive earned media to where? What are brands going to do when they arrive? Made me want to pull over and check the map. The panel reinforced my belief that earned media... more
Fractal Geometry, Human Emotion and Social Marketing - Tom Troja - MediaBizBloggers By Tom Troja For thousands of years mankind has tried to accurately measure the natural turns of a coastline, a bend of river or the cliffs in a seabed. Not until 1967 did an IBM employee create a method, fractal geometry, that could account for the natural bends, the nooks and crannies of nature, to accurately measure each. My hypothesis is that... more

More SocialSymphony - Tom Troja Earned Media is Not Social and Social Without Strategy is Not Social – Tom Troja – MediaBizBloggers Fractal Geometry, Human Emotion and Social Marketing - Tom Troja - MediaBizBloggers