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About Steve Rosenbaum
Steven Rosenbaum is the CEO and Co-Founder of Magnify.net - a fast-growing video publishing platform that powers more than 50,000 web sites, media companies, and content entrepreneurs to aggregate and curate web video from a wide variety of web sources. Currently Magnify.net publishes over 50,000 channels of Curated-Consumer... more
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For Publishers - The Future is Elastic - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum
There are some times in your career when changes present themselves - and you can either sort them out or look the other way.
For me - the past ninety days have been a whirlwind as the worlds of brands, publishers, and ad networks have converged.
Let me explain.
In 2009 the ad business was in the crapper, so no one was... more
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Why YouTube's Legal WIN Really Matters - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum
Back in 2007, when Viacom filed suit against YouTube, there was a real sense that web video might have the same dynamics as music sharing. Viacom, in filing a billion dollar suit against the then venture-backed and private YouTube, was trying to shut them down. By the time that Google purchased YouTube, at least in part to insulate the... more
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Zappos' Tony Hsieh and The Entrepreneurial Addiction - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum
Spending time with folks who build companies, there's one thing that's clear - they look at the world a little differently than most folks.
Last week I spent an hour with Tony Hsieh, the CEO of Zappos. And the conversation reminded me that folks like he and I probably have a screw... more
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Google has Looked to the Future, and the Future is Video - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum
Various Google watchers and conspiracy theorists spent some time last week trying to decode why YouTube wasn't front and center at the launch of Google TV. Well, the trick to understanding Google is that you have to be able to play three dimensional chess. Because of the sheer size of the company, and the number of things being done under the... more
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The FCC Asks - "What Should We Do?" - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum
Here are three ideas (and one thing not to do)
The history of the FCC (Federal Communications Commission) is hardly simple. The FCC was formed to manage the public's access and use of "Spectrum". It has bounced from technical issues, to issues of free speech and balance. But as we exit the era of scarcity - and arrive... more
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