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Steve Rosenbaum's The Media Memo

Steve Rosenbaum About Steve Rosenbaum

Steven Rosenbaum is the CEO and Co-Founder of Magnify.net - a fast-growing video publishing platform that powers more than 50,000 web sites, media companies, and content entrepreneurs to aggregate and curate web video from a wide variety of web sources. Currently Magnify.net publishes... more

Is Your Business "Agile?" Survival May Depend on It - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum

So, I've been thinking about the changes in the way the business world is wired today.

Smart, fast, emerging companies are running circles around their bigger forefathers. And of course there are consequences when that happens.

The other day a publishing partner told me that his... more


Brands Build Community with Sponsored Playlists - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum

There's a new ad unit in town - a powerful new tool that's appearing in some pretty classy places - and the funny thing is it doesn't even look like an ad unit. It's the long form video presentation called Sponsored Playlists, and it's the start of something big. Target, Kraft, and Nissan are... more


Tiger Woods Teaches Me A Lesson: The Pain Of Mobile Monogamy - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum

OK, confessions are never easy. But I need to get this off my chest.

After watching Tiger Woods come clean on national television last week, I feel like I too need to confess.

I've been cheating.

It started as a brief flirtation. But now, well, I'm just not so... more


For Publishers - The Conundrum of Costs: Ava Seave - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum

From Ava Seave's perspective, there's a lot wrong with the current state of the media business. For most consultants, the plan is to dole out that wisdom to clients with a steep hourly billing rate.

The Harvard MBA and Columbia Business Professor had another idea - she wrote a... more


My Interview with Steve Jobs - Steve Rosenbaum - MediaBizBloggers
By Steve Rosenbaum

As many of you know, Steve Jobs has been in the center of a media frenzy. The subject of unbridled love and some pretty harsh criticism, all at the same time. On one hand, Ken Auletta proclaimed him this generation's Einstein. And then the other Media Pundit and all around Apple fan-club... more



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