Steve Yanovsky - MediaBizBlogger

	About Steve Yanovsky Steve currently serves as Partner of Customer Focused Solutions. Prior he was Vice President of Marketing for BBE (formerly known as Broadband Enterprises). Steve also held the roles of CMO for The FeedRoom, Vice President of Marketing for CBS Cable, and Director of Advertising and Promotion for ... more
Listen To Your Consumers …Or Else Lose Them - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky I read recently that a major CPG company had formed an online panel to solicit ideas from its consumers. It is critical in these times, when consumers want to provide feedback to companies, and now, thanks to social media, have so many ways in which to do so, that companies solicit this... more
Turning the World Wide Web Into A Neighborhood Advertising Tool - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky Advertising online has always been considered a national, or at least a regional, media buy. You used it for your national brand to support what you were doing off-line. You could complement your television buy with banner ads to reinforce your ad message. Or, you could take the same 30 second... more
Getting Even Closer To Your Audience - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky The promise of the Internet, for marketers, was that it was going to bring you closer to your target audience, in a medium that inherently engaged them, and provided them with an infinite number of choices of things to look at and to do. Instead of a limited number of television channels, they... more
Back to the Future - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky Way back in those black and white television days, programming was created by the advertisers themselves. Some of them, especially the CPG manufacturers, before that term even existed, figured out that this new medium was a great way to reach their audience and sell them their products. Hence... more
Actual Audiences Instead of Estimated Audiences, What a Relief - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky We in the advertising business have been living with the estimated audiences provided by broadcast television and cable television for decades. It was the only source of information and we accepted it as the "best measurement available". We further accepted this inaccuracy for the... more

More Steve Yanovsky - MediaBizBlogger Back to the Future - Steve Yanovsky - MediaBizBloggers Actual Audiences Instead of Estimated Audiences, What a Relief - Steve Yanovsky - MediaBizBloggers Finding the Audience Where They Are - Steve Yanovsky-BBE - MediaBizBloggers Have We Bottomed Out? - Steve Yanovsky-BBE - MediaBizBloggers What's So Up Front About the Upfront? - Steve Yanovsky - BBE - MediaBizBloggers Switchability: Embracing A New Paradigm of Media Usage - Steve Yanovsky - MediaBizBlogger