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Steve Yanovsky - MediaBizBlogger

BBE's Steve Yanovsky About Steve Yanovsky

Steve currently serves as Partner of Customer Focused Solutions. Prior he was Vice President of Marketing for BBE (formerly known as Broadband Enterprises). Steve also held the roles of CMO for The FeedRoom, Vice President of Marketing for CBS Cable, and Director of Advertising and Promotion for ... more

Listen To Your Consumers …Or Else Lose Them - Steve Yanovsky - MediaBizBloggers
By Steve Yanovsky

I read recently that a major CPG company had formed an online panel to solicit ideas from its consumers. It is critical in these times, when consumers want to provide feedback to companies, and now, thanks to social media, have so many ways in which to do so, that companies solicit this... more


Turning the World Wide Web Into A Neighborhood Advertising Tool - Steve Yanovsky - MediaBizBloggers
By Steve Yanovsky

Advertising online has always been considered a national, or at least a regional, media buy. You used it for your national brand to support what you were doing off-line. You could complement your television buy with banner ads to reinforce your ad message. Or, you could take the same 30 second... more


Getting Even Closer To Your Audience - Steve Yanovsky - MediaBizBloggers
By Steve Yanovsky

The promise of the Internet, for marketers, was that it was going to bring you closer to your target audience, in a medium that inherently engaged them, and provided them with an infinite number of choices of things to look at and to do. Instead of a limited number of television channels, they... more


Back to the Future - Steve Yanovsky - MediaBizBloggers
By Steve Yanovsky

Way back in those black and white television days, programming was created by the advertisers themselves. Some of them, especially the CPG manufacturers, before that term even existed, figured out that this new medium was a great way to reach their audience and sell them their products. Hence... more


Actual Audiences Instead of Estimated Audiences, What a Relief - Steve Yanovsky - MediaBizBloggers
By Steve Yanovsky

We in the advertising business have been living with the estimated audiences provided by broadcast television and cable television for decades. It was the only source of information and we accepted it as the "best measurement available". We further accepted this inaccuracy for the... more



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