Steve Yanovsky - MediaBizBlogger

	About Steve Yanovsky Steve currently serves as Partner of Customer Focused Solutions. Prior he was Vice President of Marketing for BBE (formerly known as Broadband Enterprises). Steve also held the roles of CMO for The FeedRoom, Vice President of Marketing for CBS Cable, and Director of Advertising and Promotion for Time Warner Cable. He has also managed media and... more
Who Else Wants to Get Their Hands on the Upfront $? - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky In a recent article in Broadcasting and Cable, there was a discussion about Microsoft and their efforts to "get a slice of the television upfront market". Microsoft?! Apparently, they think that the Xbox service is their way in. But, they only have 20 million distributed worldwide, with around 70% in the U.S. When you do the... more
HABLA USTED ESPANOL? - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky With the results of the impending Census 2010, marketers, and the rest of the country at large, will wake up to find the growing segment of the population that is Spanish speaking first, English second. As a result, the generation coming up behind us, or more accurately, behind them, will need to be bilingual. Recognizing this need,... more
Listen To Your Consumers …Or Else Lose Them - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky I read recently that a major CPG company had formed an online panel to solicit ideas from its consumers. It is critical in these times, when consumers want to provide feedback to companies, and now, thanks to social media, have so many ways in which to do so, that companies solicit this input. But lets recognize that the idea is in fact ... more
Turning the World Wide Web Into A Neighborhood Advertising Tool - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky Advertising online has always been considered a national, or at least a regional, media buy. You used it for your national brand to support what you were doing off-line. You could complement your television buy with banner ads to reinforce your ad message. Or, you could take the same 30 second commercial you ran on TV and run it on-line to... more
Getting Even Closer To Your Audience - Steve Yanovsky - MediaBizBloggers By Steve Yanovsky The promise of the Internet, for marketers, was that it was going to bring you closer to your target audience, in a medium that inherently engaged them, and provided them with an infinite number of choices of things to look at and to do. Instead of a limited number of television channels, they now had content available to them that met any... more

More Steve Yanovsky - MediaBizBlogger Turning the World Wide Web Into A Neighborhood Advertising Tool - Steve Yanovsky - MediaBizBloggers Getting Even Closer To Your Audience - Steve Yanovsky - MediaBizBloggers Back to the Future - Steve Yanovsky - MediaBizBloggers Actual Audiences Instead of Estimated Audiences, What a Relief - Steve Yanovsky - MediaBizBloggers Finding the Audience Where They Are - Steve Yanovsky-BBE - MediaBizBloggers Have We Bottomed Out? - Steve Yanovsky-BBE - MediaBizBloggers What's So Up Front About the Upfront? - Steve Yanovsky - BBE - MediaBizBloggers Switchability: Embracing A New Paradigm of Media Usage - Steve Yanovsky - MediaBizBlogger