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Steve Grubbs About Steve Grubbs

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Steve Grubbs is President and founder of Second Act Media consultancy. Second Act Media is an advisor to companies working in the media, marketing, entertainment and sports industries.

Prior to creating Second Act Media, Steve worked in a variety of management positions within the Omnicom Media Group (OMG) and... more

Developing New Managers: More Than Dealing with Tattoos and Piercings - Steve Grubbs - MediaBizBloggers
By Steve Grubbs

I asked some former business associates recently, if their companies offered any management education development. Their most common response was, "Are you kidding?" Fiscal belt tightening has forced nearly every corporate workforce to accomplish more tasks with fewer resources. Corporations are also re-prioritizing their expense... more


Are Marketer Procurementists Adding Value to the Media Buying Process? - Steve Grubbs - MediaBizBloggers
By Steve Grubbs

I’ve watched with dismay and chagrin the growing influence of marketer procurement teams over the media buying process. There is an air of McCarthyism surrounding the work of these media procurementists. Companies have granted them broad authority in media negotiations. Yet, there seems to be little public debate about the... more


The Hated Upfront Buying Season... It Still Works - Steve Grubbs - MediaBizBloggers
By Steve Grubbs

It's that time of year the industry loves to hate… the Upfront TV Buying season. For years the industry pundits and the sixty-second media experts have been bashing this annual TV buying ritual. It has been labeled "backward" and "antiquated" by the new media impresarios. It was proclaimed "dead" by the... more


Benchmarking Value Improvement in Media Buys - Steve Grubbs - MediaBizBloggers
By Steve Grubbs

For years marketers have challenged agencies to deliver new techniques for benchmarking value improvement in their media buys. Agencies have responded by creating an array of tools and systems including marketplace forecasting models, media planning/buying optimization programs, engagement metrics, media mix models, business intelligence ... more


Life Lessons for Buyers & Sellers - Steve Grubbs - MediaBizBloggers
By Steve Grubbs

"You should remember that advertising is a game. It's a very important game, and you must play it well, but it's still a game." This advice was imparted to me during my BBDO orientation (circa 1977). I recall it, whenever I talk about the relationship between agency buyers and media sellers.

There may be a couple of... more



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