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Media-Reinventions

About Steve Blacker

Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing, Hachette, Executive Director of Consumer Insights,... more

Where Will Consumers Find the Time to Watch, Read and Take Advantage of All Their Media Options? Ten Opportunities Based Upon Current Trends - Steve Blacker - MediaBizBloggers
By Steve Blacker

1. The average U.S. household has access to 119 TV channels but only watches 16 of them on a regular basis! Contrary to what many believe, 88% of the people who own a DVR do not shift all of their TV viewing to it. Compelling content and advertising still works.

2. There are over 30,000 magazines still published in the U.S. today!... more


Conde Nast Reinvents its Business Model - Steve Blacker - MediaBizBloggers
By Steve Blacker
1. Chuck Townsend's recent promotion of Bob Sauerberg, former Consumer Marketing Chief, to President signifies a major commitment by Conde Nast to change the outdated existing business model that most major publishers currently rely on.  
 
2. Townsend's comments in the New York... more

Magazine "Church and State Separation" Business Model No Longer Makes Sense - Steve Blacker - MediaBizBloggers
By Steve Blacker

Men's Health Magazine recently included a cover mention for Calvin Klein Jeans, crediting the designer for the line worn by its cover model. Is this simply a smart editorial/reader service or is it the start of selling cover mentions to advertisers? Here's nine reasons it should be the... more


What Rolling Stone Should Have Done to Capitalize on the McChrystal Story & Why Print Needs a Pay Wall - Steve Blacker - MediaBizBloggers
By Steve Blacker

1. While Rolling Stone scored a major media coup with "The Runaway General" interview I doubt their newsstand will achieve the dramatic jump it would have 20 years ago. Sad to say, no major new profits will occur from either newsstand or advertising as a result of this major story.

2. Because Rolling Stone ... more


Eight Ways to Save Newsweek with Apologies to David Carr - Steve Blacker - MediaBizBloggers
By Steve Blacker

With apologies to David Carr of The New York Times; I think his eight suggestions to change Newsweek would only insure a final chapter.

1. The challenge for Newsweek is to both reinvent itself and become much more relevant e.g. a "must read". Contrary to Carr's feeling the editors are on TV too much; I... more



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