Steve Blacker has been a corporate executive at Time Inc. (Marketing Director PEOPLE, Ad Manager Money, Director Sales & Special Projects, Magazine Development), Conde Nast, SVP Market Research, Hearst, Director Consumer Insights, Playboy Enterprises, Director of Database Marketing,... more
1. Most media pricing structures reward the buyer with frequency discounts that can run well over 40% in some cases. The open or one time rate, while higher, has to be competitively priced because many initial media evaluations are made from the one time rate.
1. "Shoppers will soon be able to stand outside the designer Norma Kamali's boutique in Manhattan, point a phone at merchandise in the window and buy it - even late at night when the store is closed." -The New York Times, 2/27/10
1. Today's ongoing technological digital shift is of greater magnitude than the momentous evolution from monkish scriptoria to movable type launched in Gutenberg's German city of Mainz six centuries ago.
2. Gutenberg himself did not foresee how his invention made possible our modern... more
1. To restore trust and confidence, Toyota needs to fire the key executives who are responsible for production and safety standards. As Albert Einstein stated: "You cannot expect the people who caused the problem to fix it."
2. To hold no one responsible for the major... more
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