Simulmedia

	About Simulmedia Simulmedia, Inc. is a New York City-based marketing company that drives incremental viewership to television programs through data-driven program promotion. We build applications that use set-top box and other data to address the growing audience fragmentation problem for television networks and simultaneously help viewers discover shows they... more
Simulmedia: Spot TuneAway Part 2—What is the Best Spot in a Pod? - Stewart Hauser - MediaBizBloggers By Stewart Hauser Most marketers think that the first spot in a commercial pod is best—but what level of effort should be made to get that spot? Is the last spot in a pod equally valuable, since marketers can reach viewers who skip the ads but return just before the program resumes? The ... more
Simulmedia: Introduction to the Spot TuneAway Metric - Stewart Hauser - MediaBizBloggers By Stewart Hauser Viewers have numerous ways to avoid watching ads. Some methods - changing the channel, fast-forwarding, or lowering the volume - are enabled by technology, while others - chatting, phone calls, kitchen or bathroom breaks - have been with us since the birth of television. These actions are all bad news for marketers, whose campaigns depend... more
Simulmedia: Measuring the Return on Investment of a Promotional Campaign - Stewart Hauser - MediaBizBloggers By Stewart Hauser Like most television advertisers, marketers promoting television programming are haunted by what we'll call the Wanamakerian spectre. The spectre whispers in the ears of network marketers: "You know half your spending on advertising is wasted and you don't know... more
Simulmedia: Series Premiere Attentiveness and Program Loyalty - Stewart Hauser - MediaBizBloggers By Stewart Hauser Close analysis of how people watch a program's series premiere reveals that viewers' likelihood of returning to future episodes follows from their attentiveness to the first. As television networks seek additional commercial vehicles to engage viewers and advertisers – think of the sponsorship model favored by ... more
Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers By Yuliya Torosjan The potential of any promotional message to deliver viewers to a program is governed by myriad factors. The composition of the audience seeing the promo, the number of times the audience has seen it before, and the amount of time from the promotion to the program all combine to determine the effectiveness of a single promotional... more

More Simulmedia Simulmedia: Series Premiere Attentiveness and Program Loyalty - Stewart Hauser - MediaBizBloggers Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers Simulmedia: Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs - Stewart Hauser - MediaBizBloggers Simulmedia: CNN Ratings Soar with the Balloon Boy - Yuliya Torosjan - MediaBizBloggers Simulmedia: Genre Preferences Persist Over Time - Stewart Hauser - MediaBizBloggers Simulmedia: High Attentiveness Low Loyalty (H.A.L.L.) Revisited: Exposure to promotion makes highly attentive rovers tune in to a program at higher rates - Yuliya Torosjan - MediaBizBloggers Simulmedia: Optimizing Targeted Reach Via Spot Swapping - Stewart Hauser - MediaBizBloggers Simulmedia: "The Jay Leno Show" Premiere Week Shuffles Viewers' Tune-in Choices, Earns Typical Levels of Viewer Loyalty - Jeff Storan - MediaBizBloggers Simulmedia: Availability of Low Loyalty Audiences - Stewart Hauser - MediaBizBloggers Simulmedia: In the Quest for the Perfect Formula of Recency and Frequency of Promotional Exposure - Yuliya Torosjan - MediaBizBloggers archive