We believe that the world is changing and will keep changing faster than ever before. We believe that successful brands will thrive by staying ahead of the curve. We believe that successful agencies will thrive by employing brilliantly clever, curious people and putting them in a fun,... more
Recently, twenty Belgian Ad Agencies went on a virtual strike. The strike is an attempt to change the client/agency pitch process and ultimately reduce the number of agencies allowed to compete for a piece of business. The argument is that three ... more
With the introduction of Apple's iPad last week, a good chunk of the Internet weighed in with opinions, verdicts, and jokes. In doing so they fell into predictable biases, which obscured an important takeaway: Apple's iPad will be vastly different from the iPhone in that it will be about... more
While looking through a recent issue of Ad Age that highlighted America's hottest brands I started to notice a common theme. A number of brands profiled credited their success to "word-of-mouth." And we're not talking about the sexy technologically-advanced-buzz... more
I recently heard Bruce Nelson utter the phrase "Strategy is Sacrifice" at Omnicom University. If he'll forgive my lifting it – and editorializing on its behalf – I'd like to offer my account of its meaning and importance.
The development of disciplined, economical,... more
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