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PHD Perspectives

About PHD Perspectives

We believe that the world is changing and will keep changing faster than ever before. We believe that successful brands will thrive by staying ahead of the curve. We believe that successful agencies will thrive by employing brilliantly clever, curious people and putting them in a fun, stimulating environment.

Formed in 1990, PHD is a... more

PHD Perspectives: WORLD CUP 2014: Preview to a Technology Changed World - Lance Neuhauser - MediaBizBloggers
By Lance Neuhauser

So it ends.

Another epic World Cup event has concluded. And as always, it did so in historic fashion (over 700 million people tuned in to the final match alone).

However, I'm not here to highlight the volume of record-breaking football and media stats this World Cup provided. The fact is, the World Cup accomplished much more... more


PHD Perspectives: On the Irrelevance of Screens - Ed Castillo - MediaBizBloggers
By Ed Castillo

Media agency work often involves "channel planning" during which we make assumptions about the role, significance and/or effect of communications given their channel (TV, radio, print, etc.). To inform their channel plans, media folks often look for idiosyncrasies in the ways their targets "use" various media... or... more


PHD Perspectives: Marketing Judo - Ed Castillo - MediaBizBloggers
By Ed Castillo

The Encyclopedia Britannica Online defines advertising as "techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is... more


PHD Perspectives: Bonzo Meets Maslow: The Tale of the Sexy Bass Drum - Steve Piluso - MediaBizBloggers
By Steve Piluso

In the mid to late 1980's, attempting to fill the void in rock music resulting from the demise of Led Zeppelin, a whole slew of Zep imitators popped up. All of them attempted to duplicate the band's success with what was perceived to be the winning formula: Front Man on vocals…wavy long blond tresses, tight jeans, cleft chin and devilish ... more


PHD Perspectives: Want to Know the Value of a 'Fan?' Ask the Late 90s - Lance Neuhauser - MediaBizBloggers
By Lance Neuhauser

Facebook has more than 400 million active users.

Twitter has more than 75 million active users.

Both platforms have amassed these followings in record time.

Consumers have changed the way they communicate as a result of these platforms.

Marketers are saying, "We want in. We need to be in!"

CFO's ... more



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