ABC Network Perspectives

	About Mike Shaw Mike Shaw is president, Sales and Marketing, ABC Television Network. He is responsible for sales and integrated marketing efforts for all dayparts of the ABC Television Network, including ABC Primetime, ABC Daytime, ABC News, ABC Late-Night, ABC Interactive and Sales Development. He also oversees Disney/ABC Unlimited, the... more
Household Income… The Only Metric That Matters? - Mike Shaw - MediaBizBlogger By Mike Shaw Is HH income the only metric that matters? Do advertisers have any choice but to concentrate their media messaging against HH's with at least $50K in income? Is there any brand manager who is going to accept a media communications strategy that delivers more impressions next year in the under $50K level? Won't every media plan, for every media... more
Stay Above the Value Line: A Message for Marketers - Mike Shaw - MediaBizBlogger By Mike Shaw The television upfront is going to be relatively simple and straightforward this year. Suppliers will have a healthy or a disappointing upfront experience based on these factors: * Do you have programs people want to watch? * Do your programs deliver an audience that actually sees the commercials? And, * Does the... more