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About Michael Kassan
Michael E. Kassan
Chairman & CEO
Media Link, LLC
An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is chairman and chief executive officer of... more
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Winning On the Run - Michael Kassan - MediaBizBloggers
By Michael Kassan
How do we win the future? I suggest we follow the lead of two outlaws trapped on a cliff over a raging river:
Butch Cassidy: "Alright. I'll jump first."
Sundance Kid: "No."
Butch Cassidy: "Then you jump first."more
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Transformational 4As Mash-Up Focuses on a More Perfect Union - Michael Kassan - MediaBizBloggers
By Michael Kassan
Beginning this weekend, some of the most potent minds in marketing and media will gather in San Francisco for the first ever mash-up of the 4A's Management and Media Conferences. And the buzzwords are bouncing around in my head like the lyrics of a legendary Temptations... more
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To Life: The Jack & Jill Late Stage Cancer Foundation - Michael Kassan - MediaBizBloggers
By Michael Kassan
This is not your typical MediaLinked column.
We're not going to discuss business this week.
We're here to talk about courage.
And joy.
And life in the face of death.
We're here to talk about the legacy of Jill Albert, 45 years old when she died of... more
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Social Study: Advertising Is Not a Dirty Word - Michael Kassan - MediaBizBloggers
By Michael Kassan
Pissing people off is not an effective method of persuasion.
I believe this has been empirically proven.
It may even be a natural law of the universe.
Certainly, it's just plain common sense.
And when it comes to social media, marketers, media buyers and the trade... more
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Traveling With Television - Michael Kassan - MediaBizBloggers
By Michael Kassan
Ladies and gentlemen, television has left the building.
With a vengeance.
If you turned off all the sets in the world, television would still be on all over the world.
On your phone.
On your laptop.
Your desktop.
There's a TV in the supermarket.more
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