Media Link-ed

About Michael Kassan

Michael E. Kassan
Chairman & CEO
Media Link, LLC

An internationally recognized business strategist operating at the intersection of the media, advertising, and entertainment industries, Michael E. Kassan is chairman and chief executive officer of Media Link, LLC, a leading Los Angeles and... more

Marketing Dept. Makeover: Digital Era Division - Michael Kassan - MediaBizBloggers
By Michael Kassan

New research shows that people over 50 years of age are the fastest growing group on social media. Almost half now regularly Book and tweet and otherwise get with the program, circa right now, just like the 18-24s marketers so ardently electronically woo.

There's a caveat, though: Grams still uses email to reach out and ping someone.... more

Creative & Media Re-Integration: Together Again, For the Very First Time - Michael Kassan - MediaBizBloggers
By Michael Kassan

Let's say creative and media aren't meta-components of business communications but sentient beings who used to be a couple. They still work together, but aside from the occasional text or tweet, they're no longer very close.

Then one day one calls the other. Neither realizes that you and I have hacked their mobile units and are... more

A Midsummer Night's Media Dream - Michael Kassan - MediaBizBloggers
By Michael Kassan

There's no such thing as a day off in the media business anymore, and the word "unreachable" no longer applies to anybody, ever. You can't stop moving in the communications ecosystem—but you can slow down.

It is midsummer, after all. This is the time of year when transformative industry change calls a cease-fire because... more

The New Cannes - Michael Kassan - MediaBizBloggers
By Michael Kassan

It was the best year yet in Cannes.

The International Advertising Festival has new life, new vigor and a new importance no one in the industry would have predicted just a few short years ago.

It wasn't too long ago that many people said the Festival was in danger of becoming irrelevant. Not that it wasn't fun to watch long lines ... more

Future Jobs: Sharpening Skill Sets in a Digital Ecosystem: MediaLinked: - Michael Kassan - MediaBizBloggers
By Michael Kassan

Good flint knappers are hard to find. Probably close to impossible, actually. Knappers were the people who made spear and arrow points for cavemen. Come to think of it, I wouldn't be surprised if at least a few of those mysterious paintings on all those cave walls were ads for knapping services. Maybe there was a knapping upfront.

My... more