In past years, JackMyers Media Business Report has issued specific projections for Upfront spending. Both my forecasts and my post-Upfront analyses have provided insights on market conditions and network-by-network revenue, cost-per-thousand and sell-out performance. My own performance... more
As radically different as this year's Upfront pre-season may be, and as permanently altered as the TV landscape is, we can anticipate a surprisingly normal and traditional Upfront buying and selling season as industry professionals who have worked together for years settle into the realities of... more
If you're not moving, you're standing still. Whether it's the Big Mo of politics, the urgency for innovation in business, dynamism is a differentiator. Not that restraint doesn't also have its place: Microsoft's long walk away from its Yahoo! tender; Rupert Murdoch ... more
