The Best of MediaBizBloggers.com - 2009

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Published: December 25, 2009 at 08:10 PM GMT
Last Updated: December 23, 2009 at 08:10 PM GMT

By MediaBizBloggers

Troubling Reflections on the 10th Anniversary of the Columbine Massacre - Ed Martin - MediaBizBloggers (04-20-09)
The column reprinted below first appeared in The Myers Report on April 21, 2004, five years after the mass murder at Columbine High School in Littleton, Colorado. As I read through it this morning, on the 10th anniversary of the massacre, I find that I still have many of the same questions and concerns that I expressed back then.

Curate The Cloud - Steve Rosenbaum - MediaBizBloggers (06-10-09)
There's a storm brewing. A huge, noisy, thunder and lightning storm of content, community and chaos. But there's good news too - there's a silver lining in the Cloud.

Local News: The New Endangered Species - Simon Applebaum - MediaBizBloggers (07-15-09)
As Wendy Williams launched her syndicated daytime talk show Monday, she picked up a double run in New York at the expense of local TV journalism.

Invision: Cross-Platform: Complex But Inevitable - Michael Stoeckel - MediaBizBloggers (07-22-09)
A little over a year ago, I took my first job in an industry that my peers in the media business and I used to consider the "Dark Side," advertising software and services. However, for the thirteen (lucky) years prior, I was the customer working for interactive divisions within very large media conglomerates. As such, I have been following with great interest the frustrations expressed by media companies, primarily print-based, against the "parasitic Internet technology companies" such as Google.

Simulmedia: Program Loyalty vs. Daypart Loyalty Among Fans of Conan O'Brien - Stewart Hauser - MediaBizBloggers (07-23-09)
Conan O'Brien was recently promoted on NBC from "Late Night" at 12:37am to "The Tonight Show" at 11:35pm, taking over for Jay Leno and leaving a "Late Night" void that has been filled by Jimmy Fallon. This programming switch gives us a unique opportunity to investigate program loyalty vs. daypart loyalty in our quest to better understand viewing habits.

The Water Cooler is Not Online - Ed Keller - MediaBizBloggers (07-29-09)
The overwhelming majority of word of mouth about brands takes place offline (90+%), while less than 10% occurs online. Further, less than 2% of word of mouth takes place via blogs, chatrooms, or social networking sites; the remainder of online WOM is via e-mails or texts people send to each other.

Advertisers Should Not Have Cancelled Ads in Glenn Beck's Program - Charlie Warner - MediaBizBloggers (08-19-09)
Last week commentator Glenn Beck lost several advertisers in his Fox News program after he said President Obama was a racist with a "deep-seated hatred for white people or the white culture."

Simulmedia: Our Allegiance to the Vapid Ditty of Broadcast Television - Jeff Storan - MediaBizBloggers (08-19-09)
As a fan of digital video recorders and on-demand technologies and an active manager of my Netflix queue, I've pondered the relative lack of attention that these alternate modes of television viewing garner. Both Nielsen's Three-Screen and the Video Consumer Mapping studies mark time-shifted and actively selected content viewing as a sliver of the attention that goes to traditional linear television.

The Future of Web Video Is Multi-Source Content - Steve Rosenbaum - MediaBizBloggers (08-26-09)
It wasn't that long ago that Web sites had no video at all, or if they had video it was "Single source."

Simulmedia: In the Quest for the Perfect Formula of Recency and Frequency of Promotional Exposure - Yuliya Torosjan - MediaBizBloggers (09-09-09)
Television marketers live and die by the effectiveness of their program promotions. Answers to questions about the optimal frequency of exposure to promotions and the optimal distance between exposure and airing of the program can determine success or failure of networks' primetime schedules.

YouTube: Everything Else is Just Noise - Jim Louderback - MediaBizBloggers (09-16-09)
Want to make a splash with your online video? Then you belong on YouTube. There really is no other choice.

What I Learned From Jay Leno's Prime Time Debut: Part III - Charlie Warner - MediaBizBloggers (09-21-09)
To recap my earlier posts on this topic, I watched Jay Leno's prime time debut Monday night and learned: 1) Don't watch Jay Leno's new prime time show; it's dull and overly scripted. 2) Don't watch prime time terrestrial network TV entertainment programming; it's not entertaining. 3) Don't read about TV in the NY Times; its coverage is insipid and inaccurate.

PHD Perspectives: In Search of Insight - Judy Vogel & Ed Castillo - MediaBizBloggers (09-29-09)
Aside from "ROI" perhaps the most overused, misunderstood, and misapplied term in our industry today is "insight." The need for and importance of meaningful consumer insights in the media and communications business is more critical than ever.

Google, Group Polarization, and Jon Stewart - Charlie Warner - MediaBizBloggers (10-08-09)
A vast majority of people use Google to search for information, and those searches can contribute to group polarization and extremism.

Don't Blame Olympics Loss on Rio; Blame It on Cable - Simon Applebaum - MediaBizBloggers (10-14-09)
Why did the U.S. not only lose its campaign to stage the 2016 Summer Olympics in Chicago, but get eliminated first among the four cities of the world contending for that right?

Fit for a King - Michael Kassan - MediaBizBloggers (10-21-09)
What is content? Besides being "king," I mean. Isn't it time for a serious re-examination of what we are putting on all of those proliferating platforms? Merely pointing out that sometimes it's user-generated now doesn't seem all that helpful.

Musings from GroupM: Social Service: Separating the Good from the Average on Twitter - Rob Norman - MediaBizBloggers (10-27-09)
It has often been said that one of the distinguishing features of the web is that it is both a channel to market and a marketing channel. The stand out brands and corporations in web marketing know this and realized that what they did online had to add genuine customer value through any or all of choice, value, convenience, relevance and service.

Simulmedia: Football Fans: A Large, Untapped, Receptive Audience for Promoting New Programs - Stewart Hauser - MediaBizBloggers (10-28-09)
CBS, FOX, NBC, and ESPN spend billions of dollars for the rights to broadcast National Football League games. These games attract huge numbers of viewers while also providing an ideal forum for networks to promote upcoming shows. A look at viewing habits on CBS and FOX during September 2009 demonstrates that promotions for new programs during NFL games reach a huge audience that furthermore is unique and receptive. The multi-billion dollar contracts clearly provide a valuable return.

Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers (11-04-09)
The potential of any promotional message to deliver viewers to a program is governed by myriad factors. The composition of the audience seeing the promo, the number of times the audience has seen it before, and the amount of time from the promotion to the program all combine to determine the effectiveness of a single promotional spot.

"Raise Your Hand if You Love Your Cable Company" - David Houle - MediaBizBloggers (11-08-09)
In the past three months I have delivered around 35 speeches and presentations. During about 25 of them I have asked the audience the question that is the title of this column (why I will explain later).

Why Do Some Of The Strongest Media Brands Have The Worst Business Models? - Steve Blacker - MediaBizBloggers (11-11-09)
Vogue is a media icon. Glamour is a world class brand. Magazine brands generate trust and a "club membership" association. So, can anyone explain to me why most magazine companies have such antiquated business models? For example, if 70% or more of all the revenue generated for Conde Nast come from a corporate sales group that consists of approximately a hundred or so people, how can Conde Nast justify having 800+ people (that's 8 times as many) to generate the remaining 30% of the business???

Ed Sullivan Oprah Winfrey - David Houle - MediaBizBloggers (11-25-09)
In the early 1970s, when I was first really getting into jazz, I heard one of those glib statements that stuck with me: "The history of the jazz trumpet can be written in four words: Louis Armstrong Miles Davis." Now this obviously is not true as there have been dozens of great jazz trumpeters, but in a way it distilled the history of something down to two iconic figures.

"Dexter," "Friday Night Lights" and "Sons of Anarchy" Bring a Decade of Outstanding TV Drama to a Close - Ed Martin - MediaBizBloggers (12-19-09)
Following last week's Alternative Ten Best of 2009 list, here are my choices for the Official Ten Best television programs of the year.

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