I'll admit it. I'm unemployable. I cannot work for anyone else. The only way I can survive and make a living is to run my own business. I'm just not good at answering to anyone. I won't even take on outside investors, won't borrow money because I don't want to answer to a bank, and won't take on venture capital, either.

Of course I have worked for other people, have borrowed money in the past, have raised millions in venture capital, have worked for big and small corporations - but I was just not...

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Most people are familiar with the term "Web 2.0," which refers to a second generation of Web development and design that focuses on fostering social networking via the Web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work... more

The Tragedy of the Commons

In an article in Science magazine in 1968, Garrett Hardin described a situation in which people, each acting independently in their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone's long-term interest to destroy the value of that ... more

Believe it or not, digital marketing is reinventing itself once again!

Yes, we've all seen this movie before… the invention of the browser, the launch of third-party ad servers, the advent of "portals," the rise of search. And now – the ascent of real-time, audience-based targeting.

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For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise. Among the online advertising sales organizations of 41 traditional media companies, the five most innovative are owned by the big TV network companies. And among 40 Early Stage Sites and Sales Organizations evaluated in the Myers survey, Hulu –- owned by NBCU, News Corp. and Disney/ABC – is rated most...

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