A few months back I sat on a panel about social media's effect on search engine strategy. We were asked if there was any easy way to locate bloggers that would advocate for brands. One of my co-panelists, far more versed in search engine strategy than I, insisted that yes, with the schmancy... more
Hello again and welcome to this week's edition of The Round Up!
It's been a few weeks since our last edition because our editor, yours truly, took off for a couple weeks to get married and go on honeymoon, but now we're back and ready to go! It's amazing how a few days on the beach will ... more
As the great and the good of the world's advertising community gathers this week in Cannes for the famous Cannes Lions Festival there is one topic that will dominate the terraces and promenades - Yahoo's deal with Google that allows its rival to sell search ads on its site.
