"We may regard the present state of the universe as the
effect of its past and the cause of its future. An intellect
which at a certain moment would know all forces that set
nature in motion, and all positions of all items of which
nature is composed, if this intellect were also vast enough
to submit these data to analysis, it would embrace in a
single formula the movements of the greatest bodies of the
universe and those of the tiniest atom; for such...

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It's no new observation that digital enables marketers and their agency counterparts to access tons of metrics. So many that for many media people, two days of the week are devoted to collecting and visualizing bajillions of data points in complex reports.

Reports that, let's face it, are often given no more than cursory examination.... more

"We may regard the present state of the universe as the
effect of its past and the cause of its future. An intellect
which at a certain moment would know all forces that set
nature in motion, and all positions of all items of which
nature is composed, if this intellect were also vast enough
to submit... more

The announced reorganization by Gannett's USA Today to shift its business model away from traditional print and to focus on digital operations reflects compelling new economic data published exclusively in this week's subscriber-only Jack Myers Media Business Report (Compelling New Data on Digital vs. Traditional Media Economy.) Ad spending in traditional media will be the...

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