If over-the-top Internet video is going to destroy the pay TV business, it had better start working on its endurance.

Or so the numbers suggest.

Data compiled by comScore and Nielsen, along with scattered reports from online video providers, suggest online video, even in the age of Hulu and Fancast, remains a medium of brevity. Among top Internet video properties, only Netflix, which streams full-length movies and commercial-free TV shows, surpasses an average viewing session time of 30...

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Believe it or not, digital marketing is reinventing itself once again!

Yes, we've all seen this movie before… the invention of the browser, the launch of third-party ad servers, the advent of "portals," the rise of search. And now – the ascent of real-time, audience-based targeting.

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I'll admit it. I'm unemployable. I cannot work for anyone else. The only way I can survive and make a living is to run my own business. I'm just not good at answering to anyone. I won't even take on outside investors, won't borrow money because I don't want to answer to a bank, and won't take on venture capital, either.

Of course I have ... more

If over-the-top Internet video is going to destroy the pay TV business, it had better start working on its endurance.

Or so the numbers suggest.

Data compiled by comScore and Nielsen, along with scattered reports from online video providers, suggest online video, even in the age of Hulu and Fancast, remains a medium of brevity.... more

For those critics who believe the traditional broadcast network companies are not offering innovation, a survey of online advertising buyers and planners suggests otherwise. Among the online advertising sales organizations of 41 traditional media companies, the five most innovative are owned by the big TV network companies. And among 40 Early Stage Sites and Sales Organizations evaluated in the Myers survey, Hulu –- owned by NBCU, News Corp. and Disney/ABC – is rated most...

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