Remembering Michael Jackson - Shelly Palmer - MediaBizBlogger
By Shelly Palmer
Over the past two weeks we've lost several celebrities and two of our dearest pop-culture icons. Farrah Fawcett, the subject of the best selling poster of all time and Michael Jackson, the musical force behind the best selling album of all time. Their untimely passing brought their extraordinary ... more
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What We Have Learned About Maximizing TV ROI - Bill Harvey - MediaBizBlogger
By Bill Harvey
June 24, 2009 was a special day in the history of marketing science. On that day, Mars, Inc. shared with the industry its findings that singlesource measurement enabled Mars brands to increase their TV ROI from 70 cents to $2 over a three year period in England, France and Germany where small... more
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Are TMZ and Twitter Trumping the Times? A Reader's Perspective on the Role of Social Media in News Reporting - Jory Des Jardins - MediaBizBlogger
By Jory Des Jardins
While visiting with a major news organization last week to discuss how women use social media, I was asked to take a detour in my topic:
My contact asked, "Can we talk about Iran?"
I'm not an expert in international affairs, or in news-gathering, for that matter, but... more
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Don't Believe in Digital Hype. Believe in Marketers. - Lance Neuhauser - MediaBizBlogger
By Lance Neuhauser
Being a product of the dot-com boom and bust has allowed me the pleasure (and pain) of meeting with countless technologists, publishers, sales-lifers, engineers and yes, the occasional marketer. I've seen companies come up and go down, people come in and go out, ideas burn bright, and money...... more
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What's Wrong With the Current Media & Digital Business Model, and How to Fix It - Steve Blacker - MediaBizBlogger
By Steve Blacker
The emergence of unlimited web site choices, coupled with text messaging, over 30,000 magazines and hundreds of cable channels can overwhelm both the consumer and advertiser. Advertising and promotion budgets have been reduced, while the placement options for these budgets have multiplied beyond ... more
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