Kitty Kolding - MediaBizBlogger

	About Kitty Kolding Kitty joined House Party in 2006 as SVP Sales, Service and Marketing. In March 2007 she was appointed CEO and has led the company to strong growth and profitable operations. Prior to joining House Party, Ms. Kolding founded and was CEO of an outsourced services firm specializing in strategic sales and partnerships for three years. From... more
Free-Stuff Junkie or True Brand Advocate? - Kitty Kolding - MediaBizBloggers By Kitty Kolding I love that marketers are so tuned in now to the power of brand advocates or ambassadors, and are starting to take seriously the promise and peril of serious interaction with them. I know that this interaction will pay dividends to marketers and give consumers something that they consistently tell me they want: a voice with the brands they... more
Rethinking Pavlovian Marketing - Kitty Kolding - MediaBizBlogger By Kitty Kolding There seems to be a trend among marketers today for practicing what I think of as Pavlovian Marketing: inducing consumers with an incentive to complete some small task, in the mistaken belief that consumers' opting into the bargain is a step toward marketing success. More and more marketers seem to be dangling meat, watching consumers salivate, ... more
Authenticity Unbound - Kitty Kolding - MediaBizBlogger By Kitty Kolding Empowering enthusiasts of your brand to truly make it their own is scary, but when done right, it ignites powerful marketing and learning. "Empowering consumers" and "authenticity" are terms you hear a lot today. Marketers have generally come to understand that they hold an increasingly important place in the... more