Kitty joined House Party in 2006 as SVP Sales, Service and Marketing. In March 2007 she was appointed CEO and has led the company to strong growth and profitable operations.
Prior to joining House Party, Ms. Kolding founded and was CEO of an outsourced services firm specializing in... more
I love that marketers are so tuned in now to the power of brand advocates or ambassadors, and are starting to take seriously the promise and peril of serious interaction with them. I know that this interaction will pay dividends to marketers and give consumers something that they consistently... more
There seems to be a trend among marketers today for practicing what I think of as Pavlovian Marketing: inducing consumers with an incentive to complete some small task, in the mistaken belief that consumers' opting into the bargain is a step toward marketing success. More and more marketers seem ... more
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